This is a few months old, but it's the first I see it:
" Google, the search giant and would-be multi-media advertising enabler, has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines.
The test's purpose, the company says on its site, is to assess AdWords advertisers' demand for space in print publications. Google began a limited test of the service with select advertisers in August.
Titles involved include Hachette Filipacchi books like "Car and Driver" and "Ellegirl;" Future Publishing titles like "Pregnancy" and "Women's Health and Fitness;" and Martha Stewart Omnimedia's "Martha Stewart Kids" and "Martha Stewart Living." For each publication, Google provides data on circulation, ratio of males to females, percentage of college educated readers, average age of reader, and average household income... more
Will be interesting to see how the bid system works in this space
Google Publication Ads Beta
" Google, the search giant and would-be multi-media advertising enabler, has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines.
The test's purpose, the company says on its site, is to assess AdWords advertisers' demand for space in print publications. Google began a limited test of the service with select advertisers in August.
Titles involved include Hachette Filipacchi books like "Car and Driver" and "Ellegirl;" Future Publishing titles like "Pregnancy" and "Women's Health and Fitness;" and Martha Stewart Omnimedia's "Martha Stewart Kids" and "Martha Stewart Living." For each publication, Google provides data on circulation, ratio of males to females, percentage of college educated readers, average age of reader, and average household income... more
Will be interesting to see how the bid system works in this space
Google Publication Ads Beta
2hp
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