Originally Posted by chadglni

Man you could slap goatse all over the site and people will come back. That url is the best piece of internet real estate period.

476333 sex com

Originally Posted by StatsJunky

Who cares about the design? If it works and sells that's all that matters.

Originally Posted by punkworld

No, you can slap goatse on it and people will come. A few will come back, most won't (actually, for goatse, that might be different, but you get the point).

Real estate is valuable, but it does not guarantee success. You can have a store in the hottest spot of the world, but if you don't market the store well, sales will suffer.

A good marketing strategy around sex.com, branding it as "the only address you need" or something like that, could turn it into the very core of online adult. It could quite easily become the Yahoo of porn, especially if you throw in some enticements like regularly updated free galleries (only softcore/censored, of course), free promo vids for new sites (again, censored/softcore), etc.
Profit might suffer in the short term because it would focus on creating value for the customer rather than immediately milking the customer, but in the long term it would become a actual active hub of internet traffic, rather than a mere source of it. Focusing on Customer Lifetime Value rather than immediate profits is essential to actually building something up :2 cents:

Originally Posted by D-Money

Good start so far, I see major potential.

Originally Posted by howard

these are non adult owners who have owned it since 1/12. the difference between the past 6 weeks and the new site is greatly improved. the monies they will be putting into the site, the advertising costs and everything is immense. they are in it for the long run

Originally Posted by Bama

.......................

- but knows why the right answers are the right answers :)

Originally Posted by Bama

Any domain getting 275K+ type-in's/day has potential !!!




Here we go again! Non adult owners of a premium adult domain. Now, I like Gary just fine, but I don't believe he had an optimal gameplan for the domain when he owned it and in looking at the new site (as it is now), the new guys aren't showing any real "moxy" either.

2 things you said in your post that stand out to me are:

• The money they're going to spend is immense
• They are in it for the long haul

The money they're going to spend? How bout the money they've already spent??

It's been 6 weeks since they purchased the domain (you said) and they should have had things in development before the contracts were even signed so that as soon as the ink dried and the check cleared - you could start implementing - rather that start planning implementation. Hell, in 6 weeks just as a banner farm they could have already generated substatial revenue while the new site was being finished.

The second part of your post is the most interesting (and concerning) to me however and I'm basing what I'm saying on what I'm seeing because I don't know what you're planning - but it isn't logical to put up that new site as it is if that wasn't the direction you were planning on going in.

When I hear people use the phrase "long haul" it scares me. To me that implies "i'm going to spend your money (and lots of it) now, but you're not going to make any revenue for a long time - and that usually implies that the person running the show doesn't know HOW to make money in the short term". Ostentatious comments like you mentioned "Howard's gonna start promoting the site" even more greatly lean me toward that belief - as if Howard's going to be a money generating savior for all the $'s that's been spent so far. Maybe Howard can get some folks to the front door - but he can't make em spend money.

That takes me to the design of the site itself. Generally, the front door should serve one of 2 purposes.

• Send them off to somewhere else and make revenue in the process
• Entice the surfer deeper into your site and ultimately - to spend money on the site

Rarely should a front page need to do both.

Uggh.. I was going to make a long drawn out post but it's not my site and I'm not consulting for the owners.. so I'll wish you well and hope that the guys who spent the money have enough money left over to hire someone who not only knows the right answers - but knows why the right answers are the right answers :)

Originally Posted by defresto

Did you get my email? From defresto [at] gmail.com

Originally Posted by D-Money

I predict Sex.com will be a major force and in 1 year from now people will be licking their ass.

Good start so far, I see major potential.

Originally Posted by Bama

Hey Howard - I meant to edit my post because I used alot of "you" in my post and what I meant to imply is "they". I would surmise that you're only selling ad space and not the puppet master who's formulating the master plan - didn't want it to come across as an insult to you personally :)

You're right about the opinions/assholes comment too - but I've been doing this a very long time - and people pay me more than :2 cents: for mine :)