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12-16-2005, 10:58 AM
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Confirmed User
Industry Role:
Join Date: Sep 2002
Location: In your mind
Posts: 3,766
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Possibly the best marketing campain.. EVER!!!!
Incase any of you missed it..
Jetstar Airways (A domestic carrier in Australia) is selling advertising space on the outside of their aircraft, you get the plane painted in whatever your company wants. So.. lynx (axe deoderant for you slow americans) buys up an entire paint scheme..has it painted in their "lynx jet" colors and starts running ads on TV ... come fly our new airline..lynx air.... VERY cool ads mind you. Lots of slogans like... "ride the mile high club" ... "get on... get off" Jetstart killed the paint job after they realised what lynx was doing in their campain. Here is the website... http://www.lynxjet.com Good for a new laughs  |
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