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Old 03-30-2002, 02:03 AM   #1
titmowse
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Say it isn't so!

http://ist.psu.edu/news/CurrentNewsD...?HeadlineID=97
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Old 03-30-2002, 02:05 AM   #2
Lightning
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Thanks for pasting it

Last edited by Lightning; 03-30-2002 at 02:19 AM..
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Old 03-30-2002, 02:06 AM   #3
DatsMyStapler
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must be the pop ups
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Old 03-30-2002, 02:07 AM   #4
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hahahha I just met a pornmaster not to long ago that goes to Penn State....
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Old 03-30-2002, 02:08 AM   #5
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loads fine for me
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Old 03-30-2002, 02:12 AM   #6
titmowse
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feh. i'll just paste it in here:

Sex is Out, E-Commerce is In: New Web Searching Trends

03/26/2002
People are looking less for sexually oriented material on the Web and more for business information, a new Penn State-led study says. At the same time, researchers found that Web users aren?t spending the time they need to get quality information and that Web designers may need to develop a new generation of search engines.

The study is the latest of three led by Amanda Spink, associate professor of information sciences and technology at Penn State, that examined the behavior of 200,000 users of the Excite Web search engine. The results were published in the March edition of IEEE Computer. Data were compared from 1997, 1999, and 2001 to track trends in search topics and in search behavior.

Spink, a faculty member of the School of Information Sciences and Technology, collaborated with Bernard J. Jansen, U.S. Army War College; Dietmar Wolfram, University of Wisconsin-Milwaukee; and Tefko Sacacevic, Rutgers University.

The researchers found that as the scope of information on the World Wide Web is changing the topics that people are searching for are also changing as well. Over the period of the study, from 1997 to 2001, Excite users shifted from searches about entertainment and sex to searches for information on business and travel.

In this major benchmark study, a random sample of sites was classified into 11 general topic categories. From 1997 to 2001, categories such as ?Entertainment or Recreation? and ?Sex and Pornography? moved down the list. Specifically, in 1997 approximately one in six Web queries was about sex. By 2001, the ratio was down to one in 12, and many of these queries related not to pornography but to human sexuality.

The study showed that over time, searches in the area of ?Commerce, Travel, Employment, or Economy? and ?People, Places or Things? ranked closer to the top. The shift to e-commerce queries coincided with an 80 percent increase of commercial content on Web servers by 1999.

This study also found changes in the behavior of people who use search engines. Users may be getting less patient, the researchers feel, and are willing to view fewer Web sites retrieved through searches. An Excite results page contains 10 Web sites ranked according to apparent relevance to the information being sought. In 1997, less than 30 percent of Excite users examined only one page of results per query. By 2001, the percentage of single-page searches ballooned to more than 50 percent. Furthermore, it was found that 70 percent of Excite users wouldn?t go beyond two pages of results.

According to Spink, ?This suggests that Excite users want more relevant Web sites per total number of sites retrieved. Our results indicate that a significant percentage of users continue to have low tolerance for wading through large retrievals.?

Spink and her colleagues encourage Web users to develop more effective searches.

?Many people tend to take the first thing they get, no matter what the quality,? she said. ?To solve information problems and seek information effectively via these search engines, users need to spend more time. From other studies we see that users jump on and off the Web search engines in little spurts, many times on the same topic.?

But, the current state of the art in search engine design also may be partly to blame for the inefficiencies, the research team says.

?We believe there is a need for a whole new generation of Web search tools, one that is grounded in a more thorough understanding of human-computer interaction that is evidenced today,? Spink said.
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Old 03-30-2002, 03:48 AM   #7
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Amanda Spink probably forgot to disable NetNanny
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Old 03-30-2002, 05:57 AM   #8
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That study is based on search terms on excite. People that have spent some time on the internet don?t search that much for porn. They all got thehun bookmarked. Searching for porn is something that new users of the internet uses. I thought excite had gone bankrupt anyway? hehe
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Old 03-30-2002, 06:21 AM   #9
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A study just based on Excite.. I dont think that is of much significance. This might show that people are fed of search engines which are forcing traffic towards certain "paying"
targets.

most people just open up bookmarked sites and just start jumping around from one to another.

come on guys.. how many of you have you excite to search for anything since 1997? im sure most of you just go there to submit.

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Old 03-30-2002, 07:52 AM   #10
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New Idea: A subscription based search engine for businesses and researchers that has no advertising. They pay a monthly fee to use it and it returns only highly relevant sites instead of spammed sites and paid listings.
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Old 03-30-2002, 08:33 AM   #11
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The study doesn't account for the growth of the internet either. the number of internet users has grown exponentially, as a result, we have more levels of experience in the surfers, the newbies still look for sex, the expert ones already know where it is.

I feel that the adult biz is in far more deep shit than just the statistical reduction of searches for porn in the engines (while the volume of traffic is a lot higher now).
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Old 03-30-2002, 08:37 AM   #12
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Quote:
New Idea: A subscription based search engine for businesses and researchers that has no advertising. They pay a monthly fee to use it and it returns only highly relevant sites instead of spammed sites and paid listings.
Seems to me that's been done. NorthernLight and LexisNexus provide quality search capabilities for businesses and researchers.

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Old 03-30-2002, 08:38 AM   #13
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What a stupid study.
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Old 03-30-2002, 08:41 AM   #14
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Yeah surfers who have been online for awhile must have a ton of boomarks and skip the SE's.... When was lasted time I looked up any sexual word in a SE? about 11 months ago.
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