actually while i was out at dinner i was thinking this over about call to action.. there should be further calls to action, exit pops don't really work anymore, but i guess something like a combo of those and trapping back button from join page.. offering a "temporarily" lower pricepoint if they decline to join..

page sequencing..

1) landing page that segments visitors based on what they're looking for. example: ass licking (straight) niche. some people are looking for FF, some MF, others FM. there should be 3 big thumbs on the landing page. 1 for each of these categories. have the visitor pick one so we know what they're after.

2) now they're on a long page showing everything they're going to get (thumbnails linked to sample clips, like we see everywhere now). only ON TOPIC content is displayed here. if they picked FM, there is *NO* MF. period. at the bottom (and top) of this page there is a simple text continue link.

3) this page lists benefits. how much content is inside? how many exclusive models, found nowhere else? how often is it updated? how many satisfied members do we already have? "less than $0.xx/day!". another continue link.

4) pic of a model(s) from the site in an enticing pose with a fansign asking them to come play. ;) here is the page that links out to the billing method, so we'll need a button for each payment method here. clear cut. standing out. needs to be very clear what the next step is here. the same continue links should exist, and if they click these there should be a text-only page asking what payment method they want to use, with text links.

5) credit card submission form. same pic of girl should be on here, encouraging them to spend their hard earned dollars cuz she's worth it.

this is what i thought of in the time it took me to write this.. im sure theres infinitely more things that could be done to increase conversions, but lots of test data is needed to know what works and what doesn't. :thumbsup

bump for front page

basically, the most important thing is that a designer will NEVER know better than the site owner, unless he's very deep into the niche. Now, with programs working on multiniches the owners just say: "hey, throw me a header and a few episodes and let's call it a tour". Of course, conversions suck. We work very very close with our designers in every aspect, ie we had an arrangement with some sponsor where we'd have our own designers make tours for specific niches the sponsor didn't have a clue about. OF course, they rocked and they tried to buy us the tour to give to all their affiliates, which I didn't agree, why would I share my earnings with other people when I'd have all for myself? This sponsor then hired another designer and tried to copy the ideas, still not having a clue on what we REALLY did. Guess they failed again, we just dropped them after some funky stats, so I don't care at all.

This being said, a tour could look exactly the same as all the tours, but then you have content, copy, sales pitch and stuff other won't have and that will make the difference, so not everything is black and white, there's a lot of shades in between. Since we only promote very specific niches I or my partner know about, we'd say without the shadow of a doubt what will work and what won't with just a glimpse of the tour, and usually we don't fail. So maybe (just MAYBE): is it possible that you don't know the niche enough? Just asking, maybe that's where the problem is

how much does CONTENT SELECTION for the tour play into the overall equation of conversion?

i think i addressed that above, when people come to a niche site and the samples don't reflect whatever fetish it is they're trying to satisfy. if its a blowjob site, and half the samples are fucking.. thats obviously bad.

i'm talking about sponsor-provided tours.. and i was mostly referring to the lack (most have none) of sales copy, etc.

Re
 

Studiocritic, your post make much sence.. can you do me a favour and look through mine new opened site tour and let me know what you think, no templates was used, the pics and texts was written by me and my team, it's 5 tour pages, the last is videotour with 2 downloadable trailers: http://www.lb-69.com/tour1.htm

Thanks in advance for your time !

now THAT'S SOMETHING DIFFERENT :thumbsup

Re
 

Thanks alan, let see Studiocritic opinion...

hi LB, i just got in.. gimme a few.

50..........

0) i didnt look at photo quality cuz i dont erm, enjoy ladyboy pics.

1) tour looks good, good copy etc..

2) join page looks pretty good but the elements are not designed for usability, the color scheme does not guide their eyes to the form.. it needs to be more linear so they can see the form and read the text in the same "eyefull". also there should be a pic on this of your best looking model, to entice them to join.

make those join page changes and hit me up on icq, i'll take another look

I see a lot of "critiques" on boards and people keep saying .."NO BLACK backgrounds in tours".. no one mentioned that here yet. I would like to hear the different reasons on that.

depends on the theme of the content:

if you typed in "refinance online" in google, and then this bank's site was black background with gothic text, how would you feel?

well what if you were after a bondage site?

I have always liked black backgrounds but it just depends on how its done.

And I invented black backgrounds.

it'd be cool if you could ban someone from a thread :1orglaugh

We have the gorgeous model on the left on the join page, and what do you mean should be more linear and guide to the form? Too much info that destrupt the user from the main reason of the page-to join?