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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 11-12-2005, 03:15 PM   #1
maxjohan
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How important is Exclusive content?

What do you say, how Important is exclusive content when you are going to promote a program?

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Old 11-12-2005, 03:20 PM   #2
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It really depends on your target audience, I've seen some programs do really well with content that's so saturated even the Pope has seen it, but that has more to do with their marketing skills and less to do with the content.

What you're really asking is, how long is a piece of string?

Too many variables to give you a solid answer, every case is different.
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Old 11-12-2005, 03:22 PM   #3
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Very important.
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Old 11-12-2005, 03:23 PM   #4
hydro
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Content is king but traffic is queen. I have some traffic i can push to sites that are using the most whored out content and still convert it like exclusive. But i also have some traffic that i can only convert with exclusive content. In terms of retaining members its always good to have high quality vidoes updated once or twice per week even if its not exclusive.
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Old 11-12-2005, 03:28 PM   #5
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Exclusive certainly never hurt.
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Old 11-12-2005, 03:36 PM   #6
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exclusive means no one else has it.

thats value to me. if no one has my content, it make my program more valuable.

content is king.
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Old 11-12-2005, 03:39 PM   #7
maxjohan
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Intresting so far... All the tech junkies wants to see exclusive stuff and flash. The marketing people use whatever works.

For myself, Its all about conversion.

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Old 11-12-2005, 03:41 PM   #8
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Its all about conversion for all of us.

You can use content that everyone has, but you need to market it the right way.
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Old 11-12-2005, 03:49 PM   #9
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I would say exclusive is a huge plus...
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