Price Vs Retention - GoFuckYourself.com

Ted · 07-18-2002, 06:23 PM

Anyone know how much difference there is in retention on a paysite based on price ?

logic tells me that a site at $4.95 will hold members longer than a site at $19.95 but I'm only guessing.

Anyone care to share there experiences ?

Fro · 07-18-2002, 06:29 PM

Are you talking the initial, "trial" price or the regular, recurring price?

Ted · 07-18-2002, 06:33 PM

regular recurring price

Kris · 07-18-2002, 06:37 PM

you're leaving out the content. if a site is 4.95 and crappy, logically it'll have a lower retention than a site at 19 that's loaded
this seems obvious

Fro · 07-18-2002, 06:39 PM

Good question. I suppose you charge whatever the market will bear. What are other sites charging?

SykkBoy · 07-18-2002, 07:12 PM

charge what the market will bear...for the mosty part, if a guy is turned on enough and likes the site enough, price isn't really a concern...

hyper · 07-18-2002, 07:17 PM

its all in the site quality
i have rebills for sites that charge$45 bucks a month

Gutterboy · 07-18-2002, 07:33 PM

This is the million dollar question...

Take four paysites, A, B, C and D which are exact copies of each other. All have identical members area's, tours, all charge $2.95 for a 3 day trial, all have the same average traffic quality, and all have 1000 surfers each who just signed up for the trial. The only difference is in the rebill: paysite A charges $9.95, paysite B charges $19.95, paysite C charges $29.95, and D, $39.95

What percentage of surfers on A will rebill after the trial? Repeat for the other three. What percentage of A surfers rebill at one month, two months.. all the way to a year? Repeat for the other three.

Problem with these sorts of Q's is that not too many people are qualified to make even an educated guess. And those who are probably ain't telling.

I have a feeling its heavily dependent upon the niche. If all four sites were one eyed midget bondage, the difference between A B C and D's rebill rates would be surprisingly small, but the pool of potential members would be small also. If they were general hardcore, it would be much larger, but the pool of potential members would also be much bigger. So I guess the other real question is, all other things being equal, does the big ticket rebill advantage of a very tightly niched site outweigh the disadvantage of having a small member pool. For the more general site, is the relative lack of ability to rebill your members at high rates made up for by the large potential member pool?

07-18-2002, 06:23 PM	#1
Ted Confirmed User Join Date: Nov 2001 Posts: 830	Price Vs Retention Anyone know how much difference there is in retention on a paysite based on price ? logic tells me that a site at $4.95 will hold members longer than a site at $19.95 but I'm only guessing. Anyone care to share there experiences ?

07-18-2002, 06:29 PM	#2
Fro Confirmed User Join Date: Jan 2002 Location: Mee-chi-gaan Posts: 709	Are you talking the initial, "trial" price or the regular, recurring price? __________________ I miss [Labret].

07-18-2002, 06:37 PM	#4
Kris Confirmed User Industry Role: Join Date: Apr 2002 Posts: 940	you're leaving out the content. if a site is 4.95 and crappy, logically it'll have a lower retention than a site at 19 that's loaded this seems obvious __________________ I am the walrus.

07-18-2002, 06:39 PM	#5
Fro Confirmed User Join Date: Jan 2002 Location: Mee-chi-gaan Posts: 709	Good question. I suppose you charge whatever the market will bear. What are other sites charging? __________________ I miss [Labret].

07-18-2002, 07:12 PM	#6
SykkBoy Jesus loves bacon Industry Role: Join Date: Feb 2001 Location: Sin City, Motherfucker Posts: 19,969	charge what the market will bear...for the mosty part, if a guy is turned on enough and likes the site enough, price isn't really a concern... __________________ Support my new movie “The Second Coming”

07-18-2002, 06:33 PM	#3
Ted Confirmed User Join Date: Nov 2001 Posts: 830	regular recurring price

07-18-2002, 07:17 PM	#7
hyper Confirmed User Join Date: Mar 2002 Location: Mass Ass Posts: 5,294	its all in the site quality i have rebills for sites that charge$45 bucks a month __________________

07-18-2002, 07:33 PM	#8
Gutterboy So Fucking Banned Join Date: Jul 2002 Location: Dis Posts: 4,751	This is the million dollar question... Take four paysites, A, B, C and D which are exact copies of each other. All have identical members area's, tours, all charge $2.95 for a 3 day trial, all have the same average traffic quality, and all have 1000 surfers each who just signed up for the trial. The only difference is in the rebill: paysite A charges $9.95, paysite B charges $19.95, paysite C charges $29.95, and D, $39.95 What percentage of surfers on A will rebill after the trial? Repeat for the other three. What percentage of A surfers rebill at one month, two months.. all the way to a year? Repeat for the other three. Problem with these sorts of Q's is that not too many people are qualified to make even an educated guess. And those who are probably ain't telling. I have a feeling its heavily dependent upon the niche. If all four sites were one eyed midget bondage, the difference between A B C and D's rebill rates would be surprisingly small, but the pool of potential members would be small also. If they were general hardcore, it would be much larger, but the pool of potential members would also be much bigger. So I guess the other real question is, all other things being equal, does the big ticket rebill advantage of a very tightly niched site outweigh the disadvantage of having a small member pool. For the more general site, is the relative lack of ability to rebill your members at high rates made up for by the large potential member pool? Last edited by Gutterboy; 07-18-2002 at 07:41 PM..