Live aid AOL vs shitty MTV coverage already in the news. - GoFuckYourself.com

bhutocracy · 07-03-2005, 04:58 AM

Net coverage blows away TV

If Live Aid helped launch MTV as a media powerhouse two decades ago, Live 8 not only dethroned the music channel, but it also made it seem quaintly old-fashioned.

The internet left TV in the dust. To put it bluntly, MTV sank and AOL soared.

More than five million people logged onto the web to watch the concerts, with 175,000 simultaneous streams at any one time, making it "by far the biggest internet event in history", said AOL vice-president Ruth Sarfaty.

It's easy to see why.

AOL offered, for free, streaming video from concert stages in Philadelphia, Paris, London, Berlin, Barrie, and Rome, with brief side trips to Johannesburg. The online service did not stream from the concerts in Moscow, Tokyo, or Cornwall. Adding up all 10 venues, 200 acts provided almost 70 hours of music.

Any citizen of the world with a high-speed connection could visit the six main stages by clicking AOL.com, following a music link, and inputting a connection speed.

And a worldwide event that might once have seemed made for MTV proved a perfect fit for the web.

Meanwhile, MTV, which shared its Live 8 feed with competitor VH1 and college station mtvU, frustrated viewers by showing little of the music and saturating the screen with commercials, interspersed with banal interviews with perfectly nice audience members who were all - surprise - opposed to poverty.

Showing marketing savvy, AOL - which bought the rights to Live 8 and resold them to TV and radio - will continue to stream Live 8's concerts for free on demand for six weeks.

So if you missed it live, you'll still be able to catch Brian Wilson, the ex-Beach Boy, rise from his keyboard with a smile and do a little dance across the Berlin stage to Fun, Fun, Fun.

A click, and you can see the newly hippyfied Faith Hill covering Janis Joplin in Rome. Another, and Will Smith is getting jiggy in Philly.

The camera work and sound were excellent, and there were just enough reaction shots to make a viewer ponder why the Paris crowd was exuberant but the Romans mellow to the point of listlessness.

MTV, on the other hand, offered fragments.

Say My Name by Destiny's Child, for example, was cut short by an earnest narrator intoning: "850 million people go to bed hungry every day."

That's awful, but before you had time to feel bad about it, along came commercials for the new Batman flick, the latest Billy Corgan CD, Jessica Simpson's favourite acne remedy and Vonage, which is apparently a phone service for people who fall into fountains.

Live 8 organisers predicted that the day's concerts would be available to 5.5 billion people, via the internet and 182 TV and 2,000 radio networks and stations around the world. Not to mention video-equipped mobile phones.

Some packaged highlights of the concerts into specials for later viewing. But only the internet made you feel as if you were there.

http://www.smh.com.au/news/technolog...329317086.html

MTV get off the air!

pr0 · 07-03-2005, 05:03 AM

thank god, i hope mtv dies

Wiggles · 07-03-2005, 05:05 AM

mtv is more interested in making money from ads.

jayeff · 07-03-2005, 05:59 AM

MTV were amazing. Whether you are a Who fan or not, they are a hugely popular band, but MTV went into a commercial break at the EXACT moment The Who came onstage and went into "Who Are You?". Did they rush back? Nope. The ads ended just before the song did, but MTV found time for a couple of VJ's to exchange banal comments before returning to the music.

They did actually turn on to the beginning of Pink Floyd, but I guess they just couldn't help themselves: part-way through "Comfortably Numb", Floyd's second song, they broke off for more VJ chit-chat.

That was the way the whole day went. Earlier, I'm not sure if it was when Deep Purple were performing, but anyway someone of that stature was on stage, MTV decided to do a flashback - mostly talk - about the original 1985 Live Aid concerts, and missed most of that act.

Aside from the horrendous volume of ads, bad enough normally and completely inappropriate yesterday, it was hard to believe that MTV is actually a music station, with producers who should therefore have some clue how to handle their subject.

Manowar · 07-03-2005, 06:06 AM

MTV sucks ass

Jensen · 07-03-2005, 06:18 AM

Live 8 should take some of the blame for bad tv coverage. They failed to deliver exact times and a lot of producers where outraged and pissed.. not easy to cover tons of hours with no clue when any artist will show up...

Zebra · 07-03-2005, 06:30 AM

I had AOL playing 75% of the time and would cut over to MTV when they went live to what I was watching on the PC but would have to cut back within minutes once they showed the millionth commercial for Mr. and Mrs. Smith.
I want my OLD MTV back!

CDSmith · 07-03-2005, 06:38 AM

Quote:

Originally Posted by jayeff

MTV were amazing. Whether you are a Who fan or not, they are a hugely popular band, but MTV went into a commercial break at the EXACT moment The Who came onstage and went into "Who Are You?". Did they rush back? Nope. The ads ended just before the song did, but MTV found time for a couple of VJ's to exchange banal comments before returning to the music.

They did actually turn on to the beginning of Pink Floyd, but I guess they just couldn't help themselves: part-way through "Comfortably Numb", Floyd's second song, they broke off for more VJ chit-chat.

That was the way the whole day went. Earlier, I'm not sure if it was when Deep Purple were performing, but anyway someone of that stature was on stage, MTV decided to do a flashback - mostly talk - about the original 1985 Live Aid concerts, and missed most of that act.

Aside from the horrendous volume of ads, bad enough normally and completely inappropriate yesterday, it was hard to believe that MTV is actually a music station, with producers who should therefore have some clue how to handle their subject.

It's no surprise to me at all. MTV has never, in my opinion, respected the kind of music I love and grew up with, that being classic rock. They always seem to cater to hip-hop and rap crap, with a lot of inane VJ blabbering and a ton of commercials mixed in. Why bother even watching? I get more classic rock into my day by turning on the radio.

Thankfully the Canadian network CTV did a fantastic job of not only covering the Live8 event but respecting the sanctity of the music. I suffered none of the complaints yesterday that the MTV viewers had to endure. :D

Zebra · 07-03-2005, 08:29 AM

If anyone missed the concert or wants to watch it again (I got lucky and just caught all of Pink Floyd's set again) you can check it out here:
http://music.aol.com/live_8_concert/live_now
They are looping all the feeds for the next 6 weeks.
As much as I loathe AOL, they really came thru this time.

SykkBoy · 07-03-2005, 09:38 AM

fuck MTV, everyone needs to migrate to Fuse TV www.fuse.tv

I alllllllllllmost subscribed to AOL just for their coverage of Live8...almost

FTVGirls · 07-03-2005, 10:14 AM

Isn't MTV an R&B -only station nowadays?

07-03-2005, 04:58 AM	#1
bhutocracy Not making A Comeback Industry Role: Join Date: Dec 2001 Posts: 10,218	Live aid AOL vs shitty MTV coverage already in the news. Net coverage blows away TV If Live Aid helped launch MTV as a media powerhouse two decades ago, Live 8 not only dethroned the music channel, but it also made it seem quaintly old-fashioned. The internet left TV in the dust. To put it bluntly, MTV sank and AOL soared. More than five million people logged onto the web to watch the concerts, with 175,000 simultaneous streams at any one time, making it "by far the biggest internet event in history", said AOL vice-president Ruth Sarfaty. It's easy to see why. AOL offered, for free, streaming video from concert stages in Philadelphia, Paris, London, Berlin, Barrie, and Rome, with brief side trips to Johannesburg. The online service did not stream from the concerts in Moscow, Tokyo, or Cornwall. Adding up all 10 venues, 200 acts provided almost 70 hours of music. Any citizen of the world with a high-speed connection could visit the six main stages by clicking AOL.com, following a music link, and inputting a connection speed. And a worldwide event that might once have seemed made for MTV proved a perfect fit for the web. Meanwhile, MTV, which shared its Live 8 feed with competitor VH1 and college station mtvU, frustrated viewers by showing little of the music and saturating the screen with commercials, interspersed with banal interviews with perfectly nice audience members who were all - surprise - opposed to poverty. Showing marketing savvy, AOL - which bought the rights to Live 8 and resold them to TV and radio - will continue to stream Live 8's concerts for free on demand for six weeks. So if you missed it live, you'll still be able to catch Brian Wilson, the ex-Beach Boy, rise from his keyboard with a smile and do a little dance across the Berlin stage to Fun, Fun, Fun. A click, and you can see the newly hippyfied Faith Hill covering Janis Joplin in Rome. Another, and Will Smith is getting jiggy in Philly. The camera work and sound were excellent, and there were just enough reaction shots to make a viewer ponder why the Paris crowd was exuberant but the Romans mellow to the point of listlessness. MTV, on the other hand, offered fragments. Say My Name by Destiny's Child, for example, was cut short by an earnest narrator intoning: "850 million people go to bed hungry every day." That's awful, but before you had time to feel bad about it, along came commercials for the new Batman flick, the latest Billy Corgan CD, Jessica Simpson's favourite acne remedy and Vonage, which is apparently a phone service for people who fall into fountains. Live 8 organisers predicted that the day's concerts would be available to 5.5 billion people, via the internet and 182 TV and 2,000 radio networks and stations around the world. Not to mention video-equipped mobile phones. Some packaged highlights of the concerts into specials for later viewing. But only the internet made you feel as if you were there. http://www.smh.com.au/news/technolog...329317086.html MTV get off the air!

07-03-2005, 05:03 AM	#2
pr0 rockin tha trailerpark Industry Role: Join Date: May 2001 Location: ~Coastal~ Posts: 23,088	thank god, i hope mtv dies __________________ __________ Loadedca$h - get sum! - Revengebucks - mmm rebills! - webair (gotz sErVrz)

07-03-2005, 05:05 AM	#3
Wiggles Too lazy to set a custom title Join Date: May 2004 Posts: 14,423	mtv is more interested in making money from ads. __________________ no sig

07-03-2005, 06:30 AM	#7
Zebra Banned from Kimmy's couch Industry Role: Join Date: Oct 2001 Location: Down at Fraggle Rock Posts: 5,091	I had AOL playing 75% of the time and would cut over to MTV when they went live to what I was watching on the PC but would have to cut back within minutes once they showed the millionth commercial for Mr. and Mrs. Smith. I want my OLD MTV back! __________________ Old School

07-03-2005, 08:29 AM	#9
Zebra Banned from Kimmy's couch Industry Role: Join Date: Oct 2001 Location: Down at Fraggle Rock Posts: 5,091	If anyone missed the concert or wants to watch it again (I got lucky and just caught all of Pink Floyd's set again) you can check it out here: http://music.aol.com/live_8_concert/live_now They are looping all the feeds for the next 6 weeks. As much as I loathe AOL, they really came thru this time. __________________ Old School

07-03-2005, 05:59 AM	#4
jayeff Confirmed User Join Date: May 2001 Posts: 2,944	MTV were amazing. Whether you are a Who fan or not, they are a hugely popular band, but MTV went into a commercial break at the EXACT moment The Who came onstage and went into "Who Are You?". Did they rush back? Nope. The ads ended just before the song did, but MTV found time for a couple of VJ's to exchange banal comments before returning to the music. They did actually turn on to the beginning of Pink Floyd, but I guess they just couldn't help themselves: part-way through "Comfortably Numb", Floyd's second song, they broke off for more VJ chit-chat. That was the way the whole day went. Earlier, I'm not sure if it was when Deep Purple were performing, but anyway someone of that stature was on stage, MTV decided to do a flashback - mostly talk - about the original 1985 Live Aid concerts, and missed most of that act. Aside from the horrendous volume of ads, bad enough normally and completely inappropriate yesterday, it was hard to believe that MTV is actually a music station, with producers who should therefore have some clue how to handle their subject.

07-03-2005, 06:06 AM	#5
Manowar jellyfish Join Date: Dec 2003 Posts: 71,528	MTV sucks ass

07-03-2005, 06:18 AM	#6
Jensen Confirmed User Join Date: Apr 2001 Location: Norway Posts: 3,790	Live 8 should take some of the blame for bad tv coverage. They failed to deliver exact times and a lot of producers where outraged and pissed.. not easy to cover tons of hours with no clue when any artist will show up...

07-03-2005, 09:38 AM	#10
SykkBoy Jesus loves bacon Industry Role: Join Date: Feb 2001 Location: Sin City, Motherfucker Posts: 19,969	fuck MTV, everyone needs to migrate to Fuse TV www.fuse.tv I alllllllllllmost subscribed to AOL just for their coverage of Live8...almost __________________ Support my new movie “The Second Coming”

07-03-2005, 10:14 AM	#11
FTVGirls So Fucking Banned Join Date: Oct 2002 Location: Phoenix AZ Posts: 1,052	Isn't MTV an R&B -only station nowadays?