Google getting sued for click fraud - GoFuckYourself.com

digifan · 06-30-2005, 09:00 PM

A class action lawsuit was filed in US District Court against Google alleging breach of contract, negligence, unjust enrichment, and unfair business practices-all involving charges of click fraud. Click Defense Inc, a click fraud protection firm, filed the suit in California in the name of an unknown number of plaintiffs for an amount not less than $5 million.

Click fraud is the term used in the Internet search industry to describe the practice of clicking on search advertisements to run up the costs on advertisers.

Click fraud, estimated by some to be as high as 20% of all clicks, is caused by those with a vested interest using software that clicks on the ad hundreds or thousands of times to either drain the advertising budget of a rival company, or create revenue for the seller of the ad space.

The lawsuit claims that since 99% of Google's revenue comes from advertising, Google has a huge financial interest in doing little about the instance of fraudulent clicks and criticizes the search giant for failure to disclose its own estimate of the number of fraudulent clicks.

http://blog.searchenginewatch.com/bl...nsevgoogle.pdf

Alex · 06-30-2005, 09:02 PM

Old news,

and goog stock dropped big time yesterday because of it.

Thank god i sold.

thaifan99 · 06-30-2005, 09:03 PM

This could be a big lose for google.

digifan · 06-30-2005, 09:05 PM

I hate cheaters...

06-30-2005, 09:00 PM	#1
digifan The Profiler Industry Role: Join Date: Oct 2002 Location: ICQ 76281726 and I'm female Posts: 14,618	Google getting sued for click fraud A class action lawsuit was filed in US District Court against Google alleging breach of contract, negligence, unjust enrichment, and unfair business practices-all involving charges of click fraud. Click Defense Inc, a click fraud protection firm, filed the suit in California in the name of an unknown number of plaintiffs for an amount not less than $5 million. Click fraud is the term used in the Internet search industry to describe the practice of clicking on search advertisements to run up the costs on advertisers. Click fraud, estimated by some to be as high as 20% of all clicks, is caused by those with a vested interest using software that clicks on the ad hundreds or thousands of times to either drain the advertising budget of a rival company, or create revenue for the seller of the ad space. The lawsuit claims that since 99% of Google's revenue comes from advertising, Google has a huge financial interest in doing little about the instance of fraudulent clicks and criticizes the search giant for failure to disclose its own estimate of the number of fraudulent clicks. http://blog.searchenginewatch.com/bl...nsevgoogle.pdf

06-30-2005, 09:02 PM	#2
Alex So Fucking Banned (YEA!!) Join Date: Jun 2004 Posts: 10,963	Old news, and goog stock dropped big time yesterday because of it. Thank god i sold. __________________ Care about me? Who? Me! Who?

06-30-2005, 09:03 PM	#3
thaifan99 Confirmed User Join Date: Jul 2003 Location: London UK Posts: 3,029	This could be a big lose for google. __________________ ARE YOU A FAMILY MEMBER? CLICK HERE TO FIND OUT!

06-30-2005, 09:05 PM	#4
digifan The Profiler Industry Role: Join Date: Oct 2002 Location: ICQ 76281726 and I'm female Posts: 14,618	I hate cheaters...