Quote:
Originally Posted by 2HousePlague
In response, I want to focus on gleem's important observation above -- "I have been making bank with them for years..."
This has always been and remains our primary concern -- to make as much for our affiliates as possible. I have seen no post on this thread to dissent that commitment.
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True, but what I and I know a few others are thinking is "It doesn't matter that I'm making good money, I need to know how many of my sales are new and how many are old members that have been billed once already. These are simple concepts in the adult sponsor world.
Quote:
Originally Posted by 2HousePlague
The simple answer is rebill information on AdultFriendFinder DOES NOT mean the same things it does with other programs.
the order make-up for AFF is EXTREMELY COMPLEX. It is NOT like the orders types and patterns most of you are experienced with for promoting other (content-oriented) programs.
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yes it is the same, it really is. You have new billed orders, and orders that have been billed before. pretty simple
Quote:
Originally Posted by 2HousePlague
Let me explain...
For content programs, if a visitor is going to convert, he will do so within 10 minutes of clicking your ref. link. It's simply the nature of that traffic. By contrast, only 25% of AdultFriendFinder free members convert to paid within the first 24 hours. Moreover, conversions to paid occurring months after the initial free registration are not uncommon. Such orders would have the virtues of a rebill, but not be. This shatters the ability to directly correlate "traffic events" to "revenue events"
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YOU ARE 100% WRONG!
Free signups are free signups, when they whip out the credit card and pay up whether it's that day or 3 months later, that is called a "conversion" and thus a "new sale". This type of sale goes into the "new sale" column.
Quote:
Originally Posted by 2HousePlague
Consider also, that AdultFriendFinder (as a personals site with a very different pricing scheme from content sites) has memberships of different durations (1 month, 3 month, 12 month), with different initial prices and different rebill rates on renewal.
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This is simply the dollar amount you would put in the "new sale" column of your stats.
Quote:
Originally Posted by 2HousePlague
And to add even more to the complexity, remember that affiliates also enjoy a percentage share of all the feature upsells available to paying members -- like chat packages, and profile highlights.
This means there would have to be several columns to properly represent this complexity.
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No, you could still lump em all in 1 column as you do now, if you want you could even do what several other programs did since 1998 and call this special column "upsells".
Quote:
Originally Posted by 2HousePlague
So, to offer you an answer I hope will allay the concerns expressed in this thread and to give you all some insight into our unique reporting challenges...
We don't breakdown rebills because:
1. To do so would greatly misrepresent the ultimate value of your traffic.
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this is rediculous
Quote:
Originally Posted by 2HousePlague
2. The revenue stream for an AdultFriendFinder affiliate is so complex and so different from what most of you are accustomed to (from promoting content programs) that it would be a programming colussus and a UI nightmare -- and in the end would not tell you what you want to know.
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I think you are wrong. 3 columns for your complex stats:
1. # of new sales, dollar value
2. # of upsells, dollar value
3. # of rebils, dollar value
Quote:
Originally Posted by 2HousePlague
Instead, I would encourage all of you to focus on the best predictor of your traffic's actual value -- Long-Term Member Value. This is simply the sum of commissionable orders divided by the number of free members sent. This allows you (so long as your traffic quality and promotional methods don't vary greatly) to make a CLEAR and DIRECT correlation between "traffic events" and (ultimate) revenue consequences.
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No this does not give me a clear and direct correlation, it give me smoke and mirrors stats that I can't figure out if I got 100 new sales and 1 rebill or 10 new sales a year ago that keep rebilling everymonth.
Quote:
Originally Posted by 2HousePlague
Beyond that, on the strength of the opinions expressed here, I am requesting the addition of a Long-Term Value Predictor to the affiliate's stats page, that will allow all of you to make the same assessments we can make (of LT Member Value)
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Sounds like a nifty little tool, but again, not what 99% of the serious webmasters need. Here's what you need, BARE MINIMUM for your stats:
Column 1. Number of free signup, Total dollar value
Column 2. Number of new Sale, Total Dollar value for those sales
Column 3. Number of Upsells, total dollar value for those upsells.
Column 4. Number of rebills (when a member gets charged his monthly access fee for the second time or later) Total dollar value for those rebills.
These are pretty simple stats compared to some of the recurring programs I have used.
Having come from an AVS background where some of these AVS's had 10 different types of membership types and rebill types, stats that seem complex are pretty simple to report on. you can always have the simple summary stats as I have described above on 1 page, and have each stat break down by sale type (1, 3, 6 month initial sale, what kind of upsell, what the lenght of the rebill was) on a second, again, a common industry practice by any good sponsor. This way we can finally see what traffic does best with AFF and tweak our traffic streams to maximize both of our profits.
THIS ISN'T THAT COMPLEX JACK, I am scared to see the frankenstein of a tool you guys make up, you should really hit me up on ICQ again and I'll swing by the office and show you on my laptop what your stats should look like from a webmaster point of view!!