Playboy.com is looking to hire a full-time SEO manager for either the LA or the Chicago office. Job description is below. All resumes and inquiries should be sent to the following email address: resume at playboy dot com. Post any questions here.
BASIC FUNCTION:
Under the direction of the SVP of Marketing & E-Commerce, this position manages all of the Search Engine Marketing for both our subscription properties and E-Commerce. This includes developing a strategy for existing pages as well as being involved in the creation of new pages so that they appear naturally higher in search engine results. It will also include analysis of any paid search that we might do in the future. This position interacts heavily with the Director of Marketing & Subscriptions, operations staffs, and the creative staff internally and with industry professionals externally.
PRIMARY RESPONSIBILITIES:
1.Work with the marketing team to identify and establish successful search engine marketing techniques that will generate traffic to the revenue-producing areas of our sites. This will include an initial audit of all our sites and work with others to develop an effective SEO plan.
2.Identify optimization strategy for both new and existing content on all Playboy sites. This includes, but is not limited to site structure, page construction, content, keyword research, and SEO copywriting.
3.Identify new areas that can be added to Playboy sites to fill gaps in current search engine ranking and penetration.
4.Work closely with designers and editorial staff to mentor them in good SEO techniques.
5.Monitor, analyze, and report on search engine placements, traffic, and ROI.
6.Identify emerging trends in the industry that we can utilize to improve our traffic from search engines.
7.Work closely with the legal department to try to reduce the number of competitor sites using our trademarks and images.
PERSON SPECIFICATIONS:
A Bachelor?s Degree. A minimum of 2 years of SEO experience and 5 years of general internet experience. Must be knowledgeable about HTML, JavaScript, and CSS. Must have strong comprehension of the mechanics of search engines, knowledge of website design and development, and experience with paid placement. You must also be an independent worker with very strong organizational skills.
BASIC FUNCTION:
Under the direction of the SVP of Marketing & E-Commerce, this position manages all of the Search Engine Marketing for both our subscription properties and E-Commerce. This includes developing a strategy for existing pages as well as being involved in the creation of new pages so that they appear naturally higher in search engine results. It will also include analysis of any paid search that we might do in the future. This position interacts heavily with the Director of Marketing & Subscriptions, operations staffs, and the creative staff internally and with industry professionals externally.
PRIMARY RESPONSIBILITIES:
1.Work with the marketing team to identify and establish successful search engine marketing techniques that will generate traffic to the revenue-producing areas of our sites. This will include an initial audit of all our sites and work with others to develop an effective SEO plan.
2.Identify optimization strategy for both new and existing content on all Playboy sites. This includes, but is not limited to site structure, page construction, content, keyword research, and SEO copywriting.
3.Identify new areas that can be added to Playboy sites to fill gaps in current search engine ranking and penetration.
4.Work closely with designers and editorial staff to mentor them in good SEO techniques.
5.Monitor, analyze, and report on search engine placements, traffic, and ROI.
6.Identify emerging trends in the industry that we can utilize to improve our traffic from search engines.
7.Work closely with the legal department to try to reduce the number of competitor sites using our trademarks and images.
PERSON SPECIFICATIONS:
A Bachelor?s Degree. A minimum of 2 years of SEO experience and 5 years of general internet experience. Must be knowledgeable about HTML, JavaScript, and CSS. Must have strong comprehension of the mechanics of search engines, knowledge of website design and development, and experience with paid placement. You must also be an independent worker with very strong organizational skills.
~TheDoc - ICQ7765825
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