how long do you stick/wait with a sponsor?

[eiht_98]

how long do you wait for the first sale before you change the sponsor?

1:100
1:200
1:500

[Lane]

1:2000 at least

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[deluxe]

I set a ratio that I want to maintain (like 1:200) and when I haven't had a sale till 0:400 (double of what I want) I quit promoting that sponsor.

[Hooper]

that is the poorest method of determining sponsor effectiveness & let me tell you why.

1) Sponsors can shave hits. If you've ever seen any of the public stats you'll find that some sponsors give you as little as 20% credit for your hits. So while you may see 1:300 stats... it might very well be more like 1:1200

2) If you really did send 2000 surfers and didn't make a sale, then you should KEEP SENDING TRAFFIC til you hit NO LESS than 10000 of your own counted hits. I've seen conversions of 1:3000 turn into 1:300 in a matter of hours...

Remember... this is a numbers game folks... a mega numbers game... 10000 is a minimum that you should set... but even then you'll never know how a sponsor REALLY converts til you've tried ALL of their sites and sent at least 100k to each site.

3) Examine whether you are ACTUALLY GETTING A CHECK from the sponsor... It's easy to create 1:100 conversions if you don't actually make payments. Recently I saw a sponsor come out with claims of 1:150 across the board conversions... then I began hearing their affiliates make the same claims... 2 months later those same affiliates were still making great conversions... but then NEVER got a dime to the tunes of nearly $200,000. I'll take 1:1000 conversions with a check any day over 1:100 conversions with no $$$ ;-)))


As a sponsor, the affiliate that I respect the most usually send about 10000 hits, make sales & then they STOP sending until they get a check. Once they get a check... they send 100000 hits... then they STOP. Once they get the next check they KNOW that we're not full of shit.

JMHO... take it for what it's worth ;-)))

[deluxe]

You forget one thing:

I send quality avs traffic and NO way I will send 10000 hits to find out if a sponsor converts!

I think that 90% of the people on this board are not even able to send 10000 hits...

If that's what it takes to find out wether you should keep a sponsor or not they can fuck of.

I'd rather use sponsors that give me a % through ccbill cause I'm sure they won't screw me

[ElvisManson]

Hooper For President!!!!!

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[TheWatcher]

At my peak in april i was pushing 40k in unique click to 4 different sponsor programs.

It was a good month. Now august is around and my hits are down to 10k. BAH =o)

[mariuz]

i would say 5-10K is reasonable

[Lensman]

I think it's a time and hit based number. Send at least 4000 hits, because the worst programs can do at least 1:2000 and you give them double the chance. Also, spread it out over a week, so in case there's a problem or something, the hits are spread out so it can catch up.

It seems like I have "slow starts" with new programs and then they take off.

[Kat - Fast]

until ccbill disables the account

[LA Mike]

Hooper and Lensman have it right.. We get people sometimes that can send 1000 hits and get no signups but then get 5 signups in the next 200 hits.. Its all luck of the draw. It can really take up to 10 or 20 thousand hits before you can get a fair judgement

Mike

http://www.silvercash.com

[Warphead]

Another thing to consider is how they count the hits. Also you might send a shitload of clicks because of a great banner - but the site converts about average, so your ratio isn't as good, but you might make more money in the long run.

I usually give it a couple weeks then see what the ratio is, I think time is the best way to really compare sponsers.

[Kimmykim]

Also depends on what kind of traffic you've got -- if you're averaging say 1:200 with se traffic, sending 10K hits to get a sale is a bit much.

On the other hand if you're averaging 1:10,000 with tgp traffic, 10K is nowhere near enough to judge.

Type-in, se, mailer, link list, tgp, etc -- all traffic has its own quirks and peculiarities --

One of the biggest things I notice with resellers is that they are failing to market the product BEFORE they send the surfer to the tour -- or that they aren't matching up targetting with the right sponsor -- tossing a surfer over to a paysite tour without either letting him have an idea there's money involved, or sending him to the wrong tour for what your site is about, makes you very little money in comparison to what a bit of pre-qualifying does for you.

My suggestion is to talk to the sponsors -- all the good ones have a support/marketing staff to help you better your conversion rates -- they get to see what other resellers are doing to have good conversion ratios, and they can also spot problems in your marketing efforts -- the sponsors really do want to see the resellers doing well, that leads to growth in a their programs -- take every advantage of them you can

[pimplink]

If it goes over 1:750 Im gone... usually, unless its a niche program [penis enlargement, pheromones, etc]

Originally posted by eiht_98:
how long do you wait for the first sale before you change the sponsor?

1:100
1:200
1:500

[pimplink]

message deleted by pimplink



[This message has been edited by pimplink (edited 08-15-2001).]

[LA Mike]

KimmyKim... Exactly!!

[Hooper]

...without either letting him have an idea there's money involved...

Damn you're good...

That is the numero uno marketing mistake... not pre-selling.

KimmyKim... you ever think about doing a marketing chat for affiliate of ccbill programs?

[kane]

another thing to consider is what is counted as a hit by the sponser. For example I was using ARS and they seem to count front page hits so my ratio wasn't too great. Then I switched to silvercash and it looks like they may count second page clicks as hits( just guessing at that though based on the fact that the # of hits dropped dramatically) but the real thing that matters is $$$ With ars I was not making very many sales. With silvercash I am. because of the way they count hits some of my ratios look really really sweet but I really don't think they are that good. But I could give a damn about ratios, it's the amount earnned that matters.

If I were you I would think about doing a couple of things:

1. firgure out about how many hits you can send to a sponser in a day.
2. decide how many days you can afford to go without a sale.
3. send the hits over a few days.
4. make your decision.

for example if you can send 1000 hits to a sponser each day and with your current sponser you get 2 sales off that then you need to decide how many days you can afford to go without a sale. If you decide it is 2 days then send traffic to the new sponser for 2 days. If it sucks go back to your original or move on to the next one. I wouldn't really pay too close of attention to ratios, it's $$ earnned that matters.

[Kimmykim]

LOL Hooper, don't forget that before I came to CCBill, I did all the webmaster marketing for Cashquest --

There are going to be some things coming out at CCBill in conjunction with CCBucks, it's all just a reiteration of the same formula that worked 2 or 3 years ago, since things like targetting and qualifying the prospect never really change....

[Raven]

KimmyKim:
You are so on the money. We've done analyses for sponsors and site owners.....who are complaining that they aren't converting.
Primarily, I see the sponsor not being marketed to the best advantage. I see mature galleries, for instance, with teen banners on them.....

Every sponsor I use will allow me inside their site so I can best sell them.
Alot of sponsors will update their banners quite often and offer alot of marketing advice. After all, they want you to make money so they can make money. Some offer pre written text links which either stand by themselves or go around a banner as an enhancement.

Look at your sites. What are you saying to your surfer. How are you marketing your sponsor or pay site? Make sure you talk to the one you're trying to sell. Don't just tell people what's in a site. Talk to them like they're your best friend. Like you're in it with them.

Every sponsor we use has taken the time to work with us to help convert our sites. The time to switch, in my opinion, is when your sponsor doesn't answer emails or phone calls and doesn't take the time to help you. Numbers are important....but, money in hand is what counts for me.


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[LA Mike]

Kane, You're right and yes there is a difference. ARS does count front page clicks and SilverCash counts second page. Meaning the sufer has to click on anything on the front page, join/tour buttons, images, or whatever and they get counted. We do this to avoid cheaters on the unique program. And yes you're ratios will seem better no matter what. But like you said you have to kinda figure it out and just look at the bottom dollar. I'm glad you're doign well with us.

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[Kimmykim]

Mike--

I'm glad to see someone counting uniques taking the time to explain the numbers to the resellers -- I think sometimes people don't understand where the numbers come from and don't fully make use of a sponsor due to that.

Odd how people who have nothing to hide are very open with what they are up to

[LA Mike]

Kim, Thanks

Our unique webmasters send their traffic to the same pages as our signup webmasters do. Counting second page makes things a bit easier. If we counted front page the unique webmasters would try popping the sites up as entrance or exit consoles and they try to img src the site in a 1x1 image on their pages. Obviously we cant pay 11 cents per unique on that stuff so we have to count second page. Just the way it is I guess.


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[Rose]

It's not about ratios, it's about $ at the end of the period

[Westin]

HAHAHA

It's not hard to tell who runs there own sponsor and who doesn't

... some say 10 thousand, others say 400...

Cracks me up!!!

Personaly, I give it 200. TOPS

[Kimmykim]

I'm not sure why'd you even bother with paying per click Mike, that's pretty brave considering the amount of cheating that goes on in that type of situation.

Funny thing to the webmasters reading this, Mike and I don't even necessarily get along, never mind the fact that we do ZERO business together, he's willing to come out and answer the board with real numbers -- which should count for alot in everyone's book not just mine.

[drumsicle]

I am at 0:1,000,000 with my current sponsor, but I know it's gonna get hot any day now.

[kane]

LAMike,I had almost forgot that you guys did pay per click but then I remeber how I once accidently put the pay per click code on a page. I uploaded the page, click the text to make sure it worked correctly and left. An hour later I was checking stats and saw that I had made 11 cents. . . I switched it to the signup but it cracked me up when I got my check for that period even included that .11

[Laosan]

yeas, I have gotten the same $.11 too

[LA Mike]

KimmyKim... You're right I hate you.. LoL

Actually I dont even really know you. We have met a few times and know alot of people that each other know. But I do appreciate you support!

Like you said earlier. We really run a solid program, we have a ton of great sites and I'm not going to lie. We're here to make money like the rest of you. But I feel that we can make webmasters more money per click overall then any program and thats why I'm on here. I have nothing to hide and I dont mind giving our numbers and info on the board. I think it better helps webmasters to understand where the sponsors come from and how things work. I'm probably one of the few major sponsers that answers his own emails and I enjoy doing it. I dont mind helping people. Ask Alan from Igallery before he was with them what I did for him and you'll here an interesting story. I once made 10 bucks an hour like everyone else and I had some help from others to get where I'm at now and I'm defintely one for giving back.

Kane/Laosan, So can you send me that 11 cents back please? lol


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[kane]

is a check okay or would you prefer a money order ?

[Hooper]

lol.. since we don't do a per-click program I've never had the pleasure of sending out a $0.11 check.. but I've gotta give you a hat off for honoring what would often be considred a fraud click.

We believe that we have the best products available... but if you won't use us.. I use 4 programs on my exits.. and one of them is silvercash.... good sites.... good guy ;-))

[LA Mike]

Kane, Can you send that in "unmarked coins" please?

Hooper thanks bro

[FUCKIN M's]

this makes me laugh!!!! Why does everyone worry about there stats!!!! It all comes down to one simple thing....What makes you the most amount of $$$ in the least amount of time!!!!!! Who gives a shit about how many clicks you fuckin get!!!!! You should know what your traffic is worth! If you dont...Well your in the wrong line of work.. 1 pay period!!! thats it! You know by then!!!

[The Truth]

Originally posted by FUCKIN M's:
this makes me laugh!!!! Why does everyone worry about there stats!!!! It all comes down to one simple thing....What makes you the most amount of $$$ in the least amount of time!!!!!! Who gives a shit about how many clicks you fuckin get!!!!! You should know what your traffic is worth! If you dont...Well your in the wrong line of work.. 1 pay period!!! thats it! You know by then!!!

Why in the Fuck would you bring back a 3 month old post just to talk some shit..???

You must really have some issues. This is a great way to introduce yourself to the board.


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[timethief]

I agree with TRUTH. One perios is more than enough. Usually in 1 week you can know how that program will perform. And if its not going to start converting after 1 week then I would have doubts about the future returns on that program. I would rather start with a clickthrough program see my stats in the first period then switch to whichever program I see more efficient, or drop it completely.

[Amputate Your Head]

Posts = 2... there's the answer Truth.

[Kimmykim]

Die stupid thread, die!

One other thing to consider -- BEFORE you start sending hits to a sponsor, especially if it's a good sized one with a marketing support department -- drop them an email and ASK for some tips to get better conversions.

They'll be glad to help you, that's what they are paid for