http://dictionary.reference.com/search?q=service
http://dictionary.reference.com/search?q=commodity

No. People can buy design from designer 1 or designer 2 or designer 200000 each has a portfolio, each has a style. But at the end of the day, the purpose of the buy is to produce ROI.

If your assertion is true, it logically follows that there is no distinction between the decision processes behind buying a tractor that produces ROI1 from a tractor that produces ROI2 and choosing among Designers because ROI informs both processes.

If this was true then design Clients are FUCKED. What they are paying for is ROI. If they dont' get it, they don't return. Simple as that.


This is what Aristotle would call a FALSE ANALOGY. The problem here is that Paris Hilton is a PROVEN moneymaker. A designer (without the benchmarks I discussed earlier in this thread) can hit 1:200 3 years ago and can barely hit over 1:5000 today. Is that worth the risk? Maybe... if market realities like PRICE is factored in.

Booo hooo hooo Wahhh wahhh wahhhh

My points apply to mainstream as well as adult.

Here's a quote from MADDOX that fits your attitude: JUST REPLACE THE WORK IMMIGRANT with the word COMPETITION / ROI COMPARISON

If you lose your job to an immigrant, it's probably because he or she was willing to work harder for less money. Don't want to pay them full wages? Then don't hire them. If they do equal work, then they deserve equal pay. It's just that simple, and I'm not going to sit back like every other racist piece of shit bitching about having to work harder because there's a little competition for my job, immigrant or otherwise. I know I can do my job better than anyone, and if an immigrant thinks he can do a better job than I can, I welcome him to try.

What kind of chicken shit pussy is afraid of competition? Can't get a job because you lost out to an immigrant? Well TOUGH SHIT. Nobody wants to pay you for your half-assed work if someone else can do it better. That's what America is all about. Our president may be a moron, but I'll be damned if I'm going to let any more jackasses sully the reputation of hard working Americans who are willing to work just as hard as anyone else with or without competition. If you can't cut it, then the people with money will pay it to someone else who can. Maybe if all you people bitching weren't such lazy, pathetic, blood sucking leeches, you'd get off of your dead ass and work HARDER to do a better job. Get some balls people. If you're too chicken shit and you can't cut it, then maybe it's you who doesn't deserve to live in America. Not the immigrants.





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Boo Hoo Hooo. Stop crying!

:thumbsup

Casting aside emotionalism, any other thoughts on this?

I think what you and many people in this industry wrongly assume that somehow the designer will increase your sales just by sheer magic. A designer's job is just this: to take your marketing plan and apply an esthetically pleasing 'design' and effectively communicate why your product/service is superior or necessary so people will be more inclined to buy. As a customer you should still do your homework and know what your market expects.

The guy who 'designed' the very effective Coke can, is only one tiny cog in a huge marketing campaing involving lots of people, many of the more skilled marketers couldn't tell you the difference between a pixel and the Eiffel tower.

Stop relying on designer to be the only element in your marketing campaign. The designers job is to take YOUR plan and make it look good so your product sells more than simply having an empty page that says SEE SIG or some shit..

There is no science behind it, the science is in YOUR numbers, what you were selling before, and what you are selling after, but don't be lazy and expect the designer to be your consultant, marketing specialist, ad copy writer, and creative designer all for $10 an hour wtf

Information design means your designer is presenting your information in a pleasant way. 9 times out of 10 it will be under your direction and your revisions. It will be using your content. and You would have picked the designer from using Your judgement when looking at their portfolio.

Now if you want to pay me $500 for a 3 page tour. You'll get a 3 page tour that looks like it was done for $500. If you want to pay me $3k for a 3 page tour. It will look like it was done for $3k.

The difference you are looking for is a subjective one relative to time over cost divided by what you want.

If you go to a cheap tailor you get a cheap suit. You dont buy 10 cheap suits to see which is the best. You buy the expensive one that is altered and measured to fit your individual needs.

or something like that. :glugglug

absolutely dead on the money brother. :thumbsup

you get what you pay for. find a dope designer, pay them what they want, and they will never dissappoint you.

designers are artists and if they are made to feel less valuable than they are, thats how they will perform.

same goes for anyone thats an artist at what they do i guess.