anyone have the url to microsofts new se? went live today

http://search.msn.com/

not 100% sure tho

Yep lets see where that goes.....

The old and new are both running


new is here http://beta.search.msn.com/

that isn't the beta one

http://www.msnsearch.com/

here is the beta search engine....

http://beta.search.msn.com

What a BORING brand name.

Google = excellent branding

MSN Search =

kinda random.. i tested search with "go fuck your self"

http://beta.search.msn.com/results.a...self&FORM=QBHP

#2 result is google.. and the suggested 'were you looking for' is "go fuckyour self"

Some shitty results there

heh, that's true

Google = Hip and cool

MSN Search = Dry and boring

LOL

The difference between MSN and Google are quite staggering, im surprised you didnt figure out it wasnt the 'MSN Search' name they were branding rather the 'MSN' brand name, it doesnt take a genious to figure that out

MSN Messenger
MSN Mail
MSN Search

What three letters and company name do they all have in common?

Marketing 101 - Brand the smallest word possible ;)

Regards,

Lee

You think I don't know what MSN is?

I'm well aware of MSN, and I think it's boring. MSN Search is a continuation of boring.

One way to understand the challenge Microsoft Corp. faces as it takes on Internet search king Google is to think of it in terms of soda pop.

The big cola companies are famous for conducting blind taste tests, in which participants sample Coke and Pepsi and declare a preference without knowing which soda is in which cup. In the prototypical example, people opt for the drink that's not their normal favorite, showing just how much a brand can influence perception and choice -- and, not incidentally, providing good material for a TV commercial.

So how does that relate to Internet searching?

As it happens, software companies and researchers like to conduct similar experiments with search engines. They strip logos and other identifying marks from such sites as Google, Yahoo! and Microsoft's MSN Search, then conduct studies to determine how people perceive the quality and relevance of the search results.

Tests conducted by Microsoft and others show that the mere presence of the Google logo can boost a user's rating of the search engine's relevance by as much as 10 percent when compared with situations in which the logo isn't visible -- even if the actual results are the same, said Microsoft executive Yusuf Mehdi, an MSN corporate vice president.

"That's how strong a brand they've got," Mehdi said.

That brand, in turn, is one of the biggest obstacles Microsoft will need to overcome as it try to make inroads in the Internet search business.

A study released in May by market research firm Vividence ranked MSN Search last among the five major search engines in customer satisfaction and brand image.

another element of the Vividence study showed the sheer strength of the Google brand, underscoring the challenge Microsoft will face even if it develops better technology.

The firm said its research showed that the results generated by the top five search engines "did not differ substantially" from one search engine to another. Even so, the study found, Google users reported "a higher perceived rate of success," thanks in large part to the strong reputation enjoyed by the reigning search king.

The new MSN search is listing adult results. They used to send them to Nightsurf. Thats good news for webmasters that chase SE traffic.

I'm surprised the boost was not higher than 10%.