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-   Fucking Around & Business Discussion (https://gfy.com/forumdisplay.php?f=26)
-   -   The ONE Factor which decides what makes a successful website... (https://gfy.com/showthread.php?t=345088)

Serge Litehead 08-24-2004 11:48 PM
Quote:
Originally posted by RightHandMan


CONTENT
when every single site has same content, design makes up a difference. :2 cents:

Steen2 08-24-2004 11:54 PM
I always thought that my font style was the key sales driver :(

SykkBoy 08-25-2004 12:17 AM
Quote:
Originally posted by RightHandMan
See id rather have the 50 / 5 ratio....
why?
that 50K will give you more exit traffic = more sales

even if you only convert it 1:1000, that's an extra 50 sales

also, those 15 people you sold, how many will buy a live show or order a sex toy or even join another paysite you recomend to your members (as opposed to the 5)?

railz 08-25-2004 12:39 AM
Branding is one thing we fall behind on in this biz over anything else. While traffic is a key factor, unique content above all else with a powerful branding campaign will win out in the end.

The key element here is not only word-of-mouth advertising, but retention.

Give a good product at a reasonable price and treat your customers well, and word will spread. Keep it up and they will become loyal, and loyalty in the business world is a very powerful thing.

RightHandMan 08-25-2004 09:21 AM
Quote:
Originally posted by SykkBoy2
why?
that 50K will give you more exit traffic = more sales

even if you only convert it 1:1000, that's an extra 50 sales

also, those 15 people you sold, how many will buy a live show or order a sex toy or even join another paysite you recomend to your members (as opposed to the 5)?
I chose the 50 / 5 Ratio because that mean im CONVERTING WELL, and Now instead of Focusing my time and effort to getting alot of traffic for a little sales i can focus on getting alot of traffic for alot of sales...

Basic_man 08-25-2004 09:24 AM
Content AND design !

RightHandMan 08-25-2004 09:24 AM
Quote:
Originally posted by railz
Branding is one thing we fall behind on in this biz over anything else. While traffic is a key factor, unique content above all else with a powerful branding campaign will win out in the end.

The key element here is not only word-of-mouth advertising, but retention.

Give a good product at a reasonable price and treat your customers well, and word will spread. Keep it up and they will become loyal, and loyalty in the business world is a very powerful thing.
This thread is all about RETENTION as you mentioned....Customers that stay for 5-6 months is what I shoot for, not customers that stay for 1 month....I believe in QUALITY not Quantity...


Why waste the effort on creating new sites and re branding and marketing something new when you can be alot more efficient with the one you have already...

Muff 08-25-2004 09:36 AM
Quote:
Originally posted by jayeff
There's an old adage that it is much cheaper to keep a customer than to find a new one. But the majority of operators in this business haven't bought into that yet.

The flaw in the original premise of this thread is it makes the assumption that every site operator cares about member retention or about sales via word of mouth. But many don't. They expect their members to be gone in a month or two and their whole focus is on pushing cross-sells and up-sells. They know their sites will burn out fast. No problem, just roll out some more.

Sales aren't directly about content, because you can outright lie or at least foster the impression that your site has exactly what surfers are looking for. Which is why it is easier to make the argument that traffic is king.

Retention is when content comes into its own. And as some have said, content also counts for getting a good reputation. But it isn't only quality or uniqueness that does the trick: AVS/AEN/network sites (whatever you want to call them) have some of the best retention rates in the business and their success is almost entirely due to content volume.

Sites with few or no affiliates should definitely work at getting their content right. It would be good if big players went the same route, because then we wouldn't be burning so many surfers. But so long as affiliates are happy to sell rubbish, there isn't much incentive for standards to change.
Very good post. Right on the money in my eyes.

ColBigBalls 08-25-2004 09:40 AM
Quote:
Originally posted by RightHandMan
As an example.... The Hun.... He makes sales for sponsors all the fucking time....

He doesnt have an out of this world design...hell he doenst even have thumbnails....but his traffic knows that the content is there...they will keep coming back...
accually one of the big reasons he is so big is he keeps his site clean clean clean.

When you click on a gallery you see that gallery

No spywear or any of that shit. Thats why his surfers come back they get to see what they are looking for with no hassell and in relative safty from scammers:2 cents:

RightHandMan 08-25-2004 10:12 AM
Quote:
Originally posted by ColBigBalls
accually one of the big reasons he is so big is he keeps his site clean clean clean.

When you click on a gallery you see that gallery

No spywear or any of that shit. Thats why his surfers come back they get to see what they are looking for with no hassell and in relative safty from scammers:2 cents:
In other words...Hes got the CONTENT they are looking for...

CE_BigB 08-25-2004 10:14 AM
50 wankers


BIG B

TheLegacy 08-25-2004 10:28 AM
Quote:
Originally posted by RocHard
Content is king, plain and simple.

However-

Take a look at some of most popular websites on line - porn and otherwise - and you'll see most of them are the same color.

The tour still matters, as does site navigation and site features.

A properly designed tour, a good solid members area with tons of original content will always do well.
In total agreement with rochard - lightspeed is where they are today because they follow that rule.. content is king. You can drive as much traffic to the site, but if the content or design sucks.. you have lost most of the sales you could have made.

RightHandMan 08-25-2004 09:47 PM
Quote:
Originally posted by TheLegacy
In total agreement with rochard - lightspeed is where they are today because they follow that rule.. content is king. You can drive as much traffic to the site, but if the content or design sucks.. you have lost most of the sales you could have made.
So Heres another Content Believer....

erehwon 08-25-2004 11:11 PM
As Col. Smith used to say... Gotta have the Jazz! :thumbsup

Groove 08-25-2004 11:13 PM
A quality domain name helps :)


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