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Old 08-17-2004, 06:01 PM   #1
$tandaman
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SilverCash - 2 thumbs up for innovative marketing @ Internext!

I am pretty sure nobody missed the huge 'S' logo in the pool at the diplomat.

This is one of the best innovative branding ideas i have seen so far.

What do you guys think?
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Old 08-17-2004, 06:02 PM   #2
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I saw juicy and lens drinking a beer with '' silvercash '' on it.

It worked
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Old 08-17-2004, 06:04 PM   #3
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Yup, I saw it. Definitely a smart move for those people who are taking photographs from their rooms. Excellent branding opportunity from everyone at Silvercash with their poolside bikini contest.

WG
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Old 08-17-2004, 06:08 PM   #4
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HAHA I noticed it and told Bangwang that was the coolest thing ever at a show!

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Old 08-17-2004, 06:09 PM   #5
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HAHA I noticed it and told Bangwang that was the coolest thing ever at a show!

I'd said the same thing to my friend as we looked at it from the balcony right outside of the show floor.
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Old 08-17-2004, 06:09 PM   #6
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pic?
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Old 08-17-2004, 06:12 PM   #7
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hrm i thought it was a hotel logo

I took a pic I think will look tonight at home
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Old 08-17-2004, 06:13 PM   #8
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good idea. free branded beer isn't a very good idea though
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Old 08-17-2004, 06:15 PM   #9
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That's a sweet idea.
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Old 08-17-2004, 06:16 PM   #10
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it's gone right now, but it was excellent branding! everyone talked about it !
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Old 08-17-2004, 06:18 PM   #11
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it's gone right now, but it was excellent branding! everyone talked about it !
You're still in USA?
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Old 08-17-2004, 06:23 PM   #12
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Thanks for the kudos!

Both of those babies (one on each end of the pool) spanned 20' in diameter.. clearly visible from 36 floors up

I remember on Thursday night at like 4am I was up in my room on the 30th floor with a bunch of people talking about the pool banners, we went inside to refill our drinks, came out and they were GONE!!!!!!!

Turns out maintenance removed them each night when they cleaned the pool.

It was funny looking at the look on the morning shift maintentance guys' faces when I told them they had to strip, jump in the pool and reinstall them..

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Old 08-17-2004, 06:23 PM   #13
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Originally posted by 4Pics
hrm i thought it was a hotel logo

I took a pic I think will look tonight at home
wasn't the show at the westin?

an S for westin?
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Old 08-17-2004, 06:25 PM   #14
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wasn't the show at the westin?

an S for westin?
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Old 08-17-2004, 06:25 PM   #15
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pic?
We'll have all of our pics including those from the bikini contest up later this week
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Old 08-17-2004, 06:41 PM   #16
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I would not expect anything less form LA Mike and the SC crew

Now to see if they can puyll the same stunt in Curacao.. In the Ocean
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Old 08-17-2004, 06:44 PM   #17
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I would not expect anything less form LA Mike and the SC crew

Now to see if they can puyll the same stunt in Curacao.. In the Ocean
Already done.

We'll have them anchored down by 4 Silvercash logo'd anchors that automatically detect low & high tides and compensate their positions accordingly.

It's gonna be tight ;)
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Old 08-17-2004, 06:53 PM   #18
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someone post a pick of it from their room...let's see it.
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Old 08-17-2004, 06:54 PM   #19
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That was fucking awesome! Best marketing I have seen from any company in a long while! So perfectly done, westim probably wants to keep the banners there.
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Old 08-17-2004, 07:14 PM   #20
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Originally posted by Yo Adrian
Already done.

We'll have them anchored down by 4 Silvercash logo'd anchors that automatically detect low & high tides and compensate their positions accordingly.

It's gonna be tight ;)
please tell me your not serious...if so, THAT right there would be worth it just to go...to see that shit..hjaha
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Old 08-17-2004, 07:40 PM   #21
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silvercash is a bunch of awesome and creative buncha guys
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Old 08-17-2004, 07:56 PM   #22
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I missed the logo AND I missed Adrian!!

I saw Richard though and heard a "bathroom" story I'll remember for a while.
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Old 08-17-2004, 07:59 PM   #23
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Good idea, just because of the S in the pool I am pointing all my gallery traffic to silvercash's new sites.
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Old 08-17-2004, 08:31 PM   #24
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Pic?
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Old 08-18-2004, 01:02 AM   #25
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http://wwwdezignz.com/scpool.jpg


More to follow later today....


Richard / Bangwang
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Old 08-18-2004, 02:14 AM   #26
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Fuckin palm tree got in the way.
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Old 08-18-2004, 08:45 PM   #27
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Originally posted by Yo Adrian
Already done.

We'll have them anchored down by 4 Silvercash logo'd anchors that automatically detect low & high tides and compensate their positions accordingly.

It's gonna be tight ;)
hahaha, thats funny Adrian!!!

Thanks for the all the comments. We thought the logo thing would go over well. And thanks for AVN and the Westin for helping us get it done!!!
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