(Article) Using sub viral marketing to market your site - GoFuckYourself.com

$5 submissions · 08-15-2004, 09:38 PM

The archives for these articles are located at http://www.webmasterlabor.com/articles/

Feel free to copy and use this article for your own webmaster resources. Just copy in its entirety.

Using "Subviral Marketing" to promote your site

by Gene (aka $5 Submissions) from www.webmasterlabor.com

Subviral marketing involves creating parodies or tangential take offs of your ads and distributing them over the Internet to create a buzz regarding your product/service. The many differing versions (official and unofficial) of Mastercard's "Priceless" campaign are examples of this marketing approach. Not all (indeed, some indications point that most) of these 'spoofs' are even sanctioned by the official site but they do create brand awareness.

This is different from viral marketing where the official site directly sanctions and designs the materials that users will push to their friends. Moreover, your brand is CORRECTLY identified in VIRAL marketing. Example: You have a large breast fetish site--circulate a flash game (with clickable links) testing the user's ability to test which breast is enchanced or natural. Another example: run a picture test of penises and ask the user to identify if it's enhance or not--and end the flash segment with a link or ad to your penis enhancement site.

Subviral marketing thrives on spoofs or irreverent takes on one's brand. The best source for these obviously is your existing user base. Example: create an area in your site for "Fan Art" where your users can post their impressions of your content/favorite stars, etc. Make these areas easily accessible to the public at large and easy to spread (via "Send to friend" cgi scripts).
Another approach is to create spoof versions of your sites and "viralize" the areas where people can send their friends your spoofed marketing materials.

Subviral marketing also provides a great benefit to your marketing strategies by allowing you to create spoof campaigns that leverage existing trends like the current "OWNED" trend.

Concrete steps for sub-viralizing your site:

1) Look at your logs and figure out the areas of your site that gets the most traffic.

2) Do a content analysis: which item on the page get the most views/clicks?

3) Either ask your surfers for their fan art based on the particular page or create your own spoof Flash animation or picture

4) Put a link on the trafficked page to the spoof

5) Add a "Forward to your friends" script on the spoofed page

6) Ask for feedback

Remember, these steps are just suggestions, feel free to tweak it so that it works best with your existing content and operations.

$5 submissions · 08-15-2004, 09:40 PM

To "push" your parodies along, try posting the links to the following:

1) Bulletin boards

2) Fan sites

3) Blog comments at the bigger "opinion maker" blogs out there

4) Funny joke yahoo groups

5) Joke lists at Topica & Lycos

Oracle Porn · 08-15-2004, 09:54 PM

nice read!

robfantasy · 08-15-2004, 10:13 PM

another great article man =)

RightHandMan · 08-15-2004, 10:16 PM

Yet another from $5 Submissions....

This guy could be the GFY MVP!

$5 submissions · 08-15-2004, 10:23 PM

Another thing... you can save your Viral flash video as an AVI and distribute it over Kazaa. It won't be clickable but hopefully a seeding of say 100 will exponentially increase as other users download from each other. The key here is to get some cheap branding going to your spoof site which DOES have links.

jacked · 08-15-2004, 10:26 PM

great article

VeriSexy · 08-15-2004, 10:28 PM

hmmmmmmmmm

$5 submissions · 08-15-2004, 11:16 PM

Quote:

Originally posted by robfantasy
another great article man =)

Thanks, Rob!

wdsguy · 08-15-2004, 11:46 PM

another great article as always

Reak · 08-16-2004, 01:58 AM

nice article $5 submissions

I still have to think of my tittles for them

tootie · 08-16-2004, 02:27 AM

Very helpful article, as usual. Thank you!

OzMan84 · 08-16-2004, 02:37 AM

good read mate

Webmaster_Logic · 08-16-2004, 04:24 AM

Great info as allways

Manowar · 08-16-2004, 04:28 AM

great article as usual gene, bookmarked the archive page

woj · 08-16-2004, 04:53 AM

another good article

s9ann0 · 08-16-2004, 04:56 AM

I thought this was gonna be hacking thread!

Mr. Marks · 08-16-2004, 06:05 AM

Where to buy interactive stuff that are customizable?

dirtysouth · 08-16-2004, 06:14 AM

Nice article Gene! Always putting out good info.

minimouse · 08-16-2004, 06:21 AM

No doubt

Mr. Marks · 08-16-2004, 02:14 PM

To add to the distribution list: another good place would be guestbooks. Add your downloadable stuff's link so you it is not obvious spam

AGF · 08-16-2004, 03:38 PM

great article

Halcyon · 08-16-2004, 04:06 PM

Good stuff.
I actually made a few sales off my parody:
http://www.ogreporn.com

Halcyon · 08-16-2004, 04:10 PM

Quote:

Originally posted by $5 submissions

Using "Subviral Marketing" to promote your site

by Gene (aka $5 Submissions) from www.webmasterlabor.com

Subviral marketing involves creating parodies or tangential take offs of your ads and distributing them over the Internet to create a buzz regarding your product/service. The many differing versions (official and unofficial) of Mastercard's "Priceless" campaign are examples of this marketing approach. Not all (indeed, some indications point that most) of these 'spoofs' are even sanctioned by the official site but they do create brand awareness.

This is different from viral marketing where the official site directly sanctions and designs the materials that users will push to their friends. Moreover, your brand is CORRECTLY identified in VIRAL marketing. Example: You have a large breast fetish site--circulate a flash game (with clickable links) testing the user's ability to test which breast is enchanced or natural. Another example: run a picture test of penises and ask the user to identify if it's enhance or not--and end the flash segment with a link or ad to your penis enhancement site.

Subviral marketing thrives on spoofs or irreverent takes on one's brand. The best source for these obviously is your existing user base. Example: create an area in your site for "Fan Art" where your users can post their impressions of your content/favorite stars, etc. Make these areas easily accessible to the public at large and easy to spread (via "Send to friend" cgi scripts).
Another approach is to create spoof versions of your sites and "viralize" the areas where people can send their friends your spoofed marketing materials.

Subviral marketing also provides a great benefit to your marketing strategies by allowing you to create spoof campaigns that leverage existing trends like the current "OWNED" trend.

Concrete steps for sub-viralizing your site:

1) Look at your logs and figure out the areas of your site that gets the most traffic.

2) Do a content analysis: which item on the page get the most views/clicks?

3) Either ask your surfers for their fan art based on the particular page or create your own spoof Flash animation or picture

4) Put a link on the trafficked page to the spoof

5) Add a "Forward to your friends" script on the spoofed page

6) Ask for feedback

Remember, these steps are just suggestions, feel free to tweak it so that it works best with your existing content and operations.

That post was a flash of fucking brilliance. The author of this post has earned $20 from FLASHCA$H and our eternal gratitude for making time spent on the boards more worth while. THANK YOU!

Email [email protected] or ICQ 261-416-675 to arrange for your cash.
http://www.flashoffuckingbrilliance.com

pure energy · 08-16-2004, 06:50 PM

Quote:

Originally posted by Halcyon

That post was a flash of fucking brilliance. The author of this post has earned $20 from FLASHCA$H and our eternal gratitude for making time spent on the boards more worth while. THANK YOU!
http://www.flashoffuckingbrilliance.com

What he said. Good ideas and good articles definitely make it worthwhile to filter through the fluff. Good job!

Now, where do I get a good flash designer?

Bigdogg · 08-16-2004, 09:25 PM

Nice!!!

pure energy · 08-16-2004, 10:14 PM

$5, here's my contribution. Use these sub-viral modules to promote your site via contests (free site content giveaways, etc). Contests push modules really well!

alexg · 08-17-2004, 05:47 AM

Useful posts as always $5

08-15-2004, 09:38 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	(Article) Using sub viral marketing to market your site The archives for these articles are located at http://www.webmasterlabor.com/articles/ Feel free to copy and use this article for your own webmaster resources. Just copy in its entirety. Using "Subviral Marketing" to promote your site by Gene (aka $5 Submissions) from www.webmasterlabor.com Subviral marketing involves creating parodies or tangential take offs of your ads and distributing them over the Internet to create a buzz regarding your product/service. The many differing versions (official and unofficial) of Mastercard's "Priceless" campaign are examples of this marketing approach. Not all (indeed, some indications point that most) of these 'spoofs' are even sanctioned by the official site but they do create brand awareness. This is different from viral marketing where the official site directly sanctions and designs the materials that users will push to their friends. Moreover, your brand is CORRECTLY identified in VIRAL marketing. Example: You have a large breast fetish site--circulate a flash game (with clickable links) testing the user's ability to test which breast is enchanced or natural. Another example: run a picture test of penises and ask the user to identify if it's enhance or not--and end the flash segment with a link or ad to your penis enhancement site. Subviral marketing thrives on spoofs or irreverent takes on one's brand. The best source for these obviously is your existing user base. Example: create an area in your site for "Fan Art" where your users can post their impressions of your content/favorite stars, etc. Make these areas easily accessible to the public at large and easy to spread (via "Send to friend" cgi scripts). Another approach is to create spoof versions of your sites and "viralize" the areas where people can send their friends your spoofed marketing materials. Subviral marketing also provides a great benefit to your marketing strategies by allowing you to create spoof campaigns that leverage existing trends like the current "OWNED" trend. Concrete steps for sub-viralizing your site: 1) Look at your logs and figure out the areas of your site that gets the most traffic. 2) Do a content analysis: which item on the page get the most views/clicks? 3) Either ask your surfers for their fan art based on the particular page or create your own spoof Flash animation or picture 4) Put a link on the trafficked page to the spoof 5) Add a "Forward to your friends" script on the spoofed page 6) Ask for feedback Remember, these steps are just suggestions, feel free to tweak it so that it works best with your existing content and operations. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants Last edited by $5 submissions; 08-15-2004 at 09:42 PM..

08-15-2004, 09:40 PM	#2
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	To "push" your parodies along, try posting the links to the following: 1) Bulletin boards 2) Fan sites 3) Blog comments at the bigger "opinion maker" blogs out there 4) Funny joke yahoo groups 5) Joke lists at Topica & Lycos __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

08-15-2004, 09:54 PM	#3
Oracle Porn Affiliate Industry Role: Join Date: Oct 2002 Location: Icq: 94-399-723 Posts: 24,433	nice read! __________________

08-15-2004, 10:13 PM	#4
robfantasy Confirmed User Industry Role: Join Date: Jun 2002 Location: Medellin, Colombia Posts: 6,445	another great article man =) __________________ Looking to speak w/ high volume nutra CPA affiliates or networks... msg me

08-15-2004, 10:16 PM	#5
RightHandMan Confirmed User Join Date: Jul 2003 Location: Ohio Posts: 1,694	Yet another from $5 Submissions.... This guy could be the GFY MVP! __________________

08-15-2004, 10:23 PM	#6
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Another thing... you can save your Viral flash video as an AVI and distribute it over Kazaa. It won't be clickable but hopefully a seeding of say 100 will exponentially increase as other users download from each other. The key here is to get some cheap branding going to your spoof site which DOES have links. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

08-15-2004, 10:26 PM	#7
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08-15-2004, 10:28 PM	#8
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08-15-2004, 11:46 PM	#10
wdsguy Ryde or Die Industry Role: Join Date: Dec 2002 Location: California-Shanghai Posts: 19,568	another great article as always

08-16-2004, 01:58 AM	#11
Reak So Fucking Banned Join Date: Mar 2003 Location: 420Calendar.com Posts: 17,920	nice article $5 submissions I still have to think of my tittles for them

08-16-2004, 02:27 AM	#12
tootie Confirmed User Join Date: Jun 2003 Location: Planet Earp Posts: 6,041	Very helpful article, as usual. Thank you! __________________

08-16-2004, 02:37 AM	#13
OzMan84 Confirmed User Join Date: Nov 2003 Location: Australia Posts: 4,740	good read mate __________________ XferClick - 300,000 UV daily and growing quickly. Majority US, EU, CA and AU traffic. Contact me for more information ICQ: 304568058

08-16-2004, 04:24 AM	#14
Webmaster_Logic Confirmed User Join Date: Jul 2004 Location: Tampa bay area Posts: 1,886	Great info as allways

08-16-2004, 04:28 AM	#15
Manowar jellyfish Join Date: Dec 2003 Posts: 71,528	great article as usual gene, bookmarked the archive page

08-16-2004, 04:53 AM	#16
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	another good article __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

08-16-2004, 04:56 AM	#17
s9ann0 Confirmed User Join Date: Sep 2001 Location: Boston Posts: 4,873	I thought this was gonna be hacking thread!

08-16-2004, 06:05 AM	#18
Mr. Marks Confirmed User Join Date: Jun 2001 Location: Wherever I want Posts: 7,517	Where to buy interactive stuff that are customizable?

08-16-2004, 06:14 AM	#19
dirtysouth Confirmed User Join Date: Jul 2003 Location: Mobtown Posts: 2,613	Nice article Gene! Always putting out good info. __________________ no sig

08-16-2004, 06:21 AM	#20
minimouse Confirmed User Join Date: Jun 2002 Location: Home Posts: 1,493	No doubt __________________ Dead

08-16-2004, 02:14 PM	#21
Mr. Marks Confirmed User Join Date: Jun 2001 Location: Wherever I want Posts: 7,517	To add to the distribution list: another good place would be guestbooks. Add your downloadable stuff's link so you it is not obvious spam

08-16-2004, 03:38 PM	#22
AGF Confirmed User Join Date: Jul 2004 Posts: 971	great article __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

08-16-2004, 04:06 PM	#23
Halcyon Spread The Pink! Join Date: Dec 2002 Location: TrampStampStudios.com Posts: 8,609	Good stuff. I actually made a few sales off my parody: http://www.ogreporn.com __________________ HAL on TEDx:

08-16-2004, 09:25 PM	#26
Bigdogg Confirmed User Join Date: Mar 2002 Location: Six1Nine Posts: 892	Nice!!! __________________ FTP

08-16-2004, 10:14 PM	#27
pure energy Confirmed User Join Date: Apr 2004 Posts: 4,274	$5, here's my contribution. Use these sub-viral modules to promote your site via contests (free site content giveaways, etc). Contests push modules really well! __________________ Click Here to get $42 a sale AND Get FREE MGP Coaching from WebmasterLabor.Com Sign up above then EMAIL info (( at )) webmasterlabor DOT com for your free 1 to 1 MGP coaching

08-17-2004, 05:47 AM	#28
alexg IL4L.com Join Date: Aug 2003 Location: Israel - ICQ: 162136565 Posts: 11,287	Useful posts as always $5 __________________ Find fuck buddies in your area!