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-   -   DRM = More Revenue. Higher Retention. Content Protection (https://gfy.com/showthread.php?t=320734)

Big Ray 07-01-2004 08:34 PM

Quote:

Originally posted by tony404
A few thoughts to prevent file sharing I think its a good thing. To expire the clip you are playing with fire. For too long the surfer has been able to download and keep the pics, clips from the site he joins. To tell him now you cant do that wont fly and considering we live in a world where charging back can be done online is asking for CB heaven.
Also at six thousand dollars you will never get the little adult webmasters to adopt and they make up a large majority of the sites on the net.

As far as getting people to stay the trick is to make content a priority . Make interesting and original, not the same old content from the same 4 suppliers everybody uses.

It seems to me the only retention is the webmaster that is now married to the company that provides drm.

Isn't there a maximum time limit on when a member can chargeback? 6 months? 12? Set DRM to expire then if you go the agressive route or give them unlimited rights for viewing.

Remember, DRM is what you make it. You own the rights. You can change them to work for you. The idea behind DRM is that it has to be flexible for the content owner.

Content is key. I agree. Shity, saturated content wont do any better on P2P than on a members site. Same rules apply.

The fact remains, DRM exist as publishers and producers were tired of getting content ripped off. If you buy into that, then you buy into content protection and you buy into DRM (Digital Rights Management).

I think its hard to say you?re tired of getting content ripped off, but don't think DRM is the way to protect it. DRM, in the broad term, is the only way to solve this problem.

Big Ray 07-01-2004 08:38 PM

Quote:

Originally posted by {fusion}
If you do it silently you will just create more chargebacks, some people take files home or refomat there PC from time to time, if you screw them there going to chargeback.

if chargeback ratios are as tight as 1% i think that issue would be far more important than a small percentage of people who file share.

you cant treat the surfer as a pirate :2 cents:

This is meant as discussion, not adversarial.

If what you say is how you feel, you also must feel that getting your exclusive content traded / shared is just "the cost of doing business"?

I agree you can't treat the customer like a thief, but now you can do something to protect your ownership rights.

jayeff 07-01-2004 08:41 PM

I noticed the requirement for the license to be checked against the host's server. Is that going to cause issues if a site switches hosts?

Big Ray 07-01-2004 08:45 PM

Quote:

Originally posted by jayeff
I noticed the requirement for the license to be checked against the host's server. Is that going to cause issues if a site switches hosts?
No. The rights to view (silent delivery) is a function of an encrypted cookie.. not IP or hostname.

You can use our DRM at other hosts (did I just say that).

The license does need to be checked, however, against our license server. That server is independent of any server you may have here at Jupiter or elseware

-=HOAX=- 07-01-2004 09:46 PM

Quite frankily I'm amazed at how a large majority of webmaster simply see a sinlge facet to this technology, when in truth the opportunities that lie within the functionality of this stuff are quite frankly going to bring about a real revolution in the way we do business.

Truly content is king, not only is drm about protecting the commodity we make our livings on, its about presenting our products to the end user in a new, easy, and innovative manner.

pine 07-01-2004 10:05 PM

$6500 a month for hosting? That's a whooole 'nother world. :(

M_M 07-01-2004 10:29 PM

Soon content producers wont lease you content unless you use DRM technology.

DRM is the future, better believe it.

AWW - Kevin 07-01-2004 11:54 PM

Quote:

Originally posted by -=HOAX=-
Quite frankily I'm amazed at how a large majority of webmaster simply see a sinlge facet to this technology, when in truth the opportunities that lie within the functionality of this stuff are quite frankly going to bring about a real revolution in the way we do business.

Truly content is king, not only is drm about protecting the commodity we make our livings on, its about presenting our products to the end user in a new, easy, and innovative manner.

very true and well said
:glugglug

$pikes 07-02-2004 12:03 AM

My 2 cents..

DRM is king. We are already using it on our pornstar classics site and are now adding it to all our sites with exclusive content. We own films of the big classic stars ( Christy Canyon, John Holmes..ect ) that were never released on DVD and very difficult to find on VHS so, they were never put out in the market digitally and unprotected. For this reason alone, releasing our movies in a protected format is key. With DRM these will never be burned on DVD and end up for sale in Asia or Europe or hell.. Down the street at a swap meet or on Kazaa. We can't go back in time and shoot more footage of Ginger Lynn when she was 20! The expiring license vs. charge back issue... so far so good.

Another huge benefit not discussed yet is: using a DRM system allows us to stream a protected movie in the new Media 9 format. When this is done from a Win Media Streaming Server, the surfer?s experience/quality of the movie blows away anything we've tried in the past. Additionally, and anyone here that does their own editing/encoding will agree... Being able to encode one multibit file that streams from full screen broadband to 56k dialup, all in one file, with almost zero buffering is a dream come true.


:winkwink:

MikeHawk 07-02-2004 12:07 AM

Quote:

Originally posted by $pikes
My 2 cents..

DRM is king. We are already using it on our pornstar classics site and are now adding it to all our sites with exclusive content. We own films of the big classic stars ( Christy Canyon, John Holmes..ect ) that were never released on DVD and very difficult to find on VHS so, they were never put out in the market digitally and unprotected. For this reason alone, releasing our movies in a protected format is key. With DRM these will never be burned on DVD and end up for sale in Asia or Europe or hell.. Down the street at a swap meet or on Kazaa. We can't go back in time and shoot more footage of Ginger Lynn when she was 20! The expiring license vs. charge back issue... so far so good.

Another huge benefit not discussed yet is: using a DRM system allows us to stream a protected movie in the new Media 9 format. When this is done from a Win Media Streaming Server, the surfer?s experience/quality of the movie blows away anything we've tried in the past. Additionally, and anyone here that does their own editing/encoding will agree... Being able to encode one multibit file that streams from full screen broadband to 56k dialup, all in one file, with almost zero buffering is a dream come true.


:winkwink:


FUCK YEAH
:thumbsup

BlueDesignStudios 07-02-2004 12:21 AM

50 :thumbsup

sexcam 07-02-2004 12:34 AM

Got any stats to show comparisons of sales, chargebacks, etc before and after installing DRM content?

Ecstasy Glass 07-02-2004 12:35 AM

Sounds like some good technology to me :2 cents:

mattyboy 07-02-2004 12:49 AM

Providing you have a good amount of decent content, DRM does work. OneManBanned has over 20GB's of exclusive content and uses both a normal monthly membership along with a token system (kind of like a trial). We've found a lot of surfers will purchase one movie of there choice for a small fee (the token system) so they can see whats on offer before committing to a monthly membership. In doing this we increase our revenue and the surfer knows what to expect. We have seen no increase in chargebacks or refunds, but you must inform the surfer how DRM works before they join. If you don't, of course many will be pissed. Lets say a surfer joins and downloads the entire site of 20 gigs. Although B/W is pretty cheap, thats still quite a lot for each member to use. If the surfer cancels there membership, they have a whole bunch of good quality movies sitting on there hard disk (or CD) that are useless.
If they continue to be rebilled (which they get at a cheaper rate than the intial join fee) they can play these movies at there leisure and also continue to download the updates each week.
As i say, DRM has worked great for us but you have to give the customer quality and content.
:2 cents:

stevent37 07-02-2004 01:02 AM

does this mean the surfer has to be online to view a movie they downloaded? What would happen if the surfer wasnt conected to the net?

mattyboy 07-02-2004 01:13 AM

Quote:

does this mean the surfer has to be online to view a movie they downloaded? What would happen if the surfer wasnt conected to the net?
The surfer needs to be online when they play the movie for the first time to enter there username/password. This takes a few seconds to receive there licence. Once this has been done, theres no need to be online.

stevent37 07-02-2004 01:28 AM

Sorry man, I dont understand, Here is hypothetical:
A surfer joins my site, downloads a movie, fills out the lisc. cancels his membership the next day. Then trys to play the movie while he is not online.
If he doesnt try to play the movie while he is connected to the net, how can the software know the lisc is no longer valid? What if he cancelled from his office PC or friends PC?
Not trying to give you a hard time just trying to understand how this works.

99bb 07-02-2004 01:30 AM

Nicely explained mattyboy !!

We have been using DRM Technology now for about 4 months. This was because we were purchasing Exclusive, never before seen Japanese Movies and the Producers made sure this was a pre requisite !! If you have exclusive content, it needs to be protected, otherwise you are loosing money in the long term. I believe the majority of Content Producers will only supply their movies under this technology in the future, and wish that it had come along alot sooner I'm sure :(

DRM does have problems, but it seems that the technology has come along way and the marketing techniques that can be used with it will only add revenue in the long term.

Our current settings do appear to cause problems, however, other DRM providers reassure me that these can be prevented. Here are some of the problems we face.

Those that have discontinued their membership can still watch our DRM movies, unless:

1. They have reinstalled windows media player
2. They have reinstalled or upgraded their pc's operating system
3. They have changed their hard disk
4. They are playing the file on a different computer

Now for the rant !!

Why is it that this Industry tends to think of "short term gains" over "Long Term" ? I thought we had become pretty established and didn't follow the "Quick Buck" mentality anymore ? Porn should be the ones driving this technology, exploring new marketing techniques etc.., however we seem to be sitting back and letting the others be the innovators !!

Once we change the mindset of the surfer, then we will make more money !! It might take 6 months, a year, but in the long term, the gains will be incredible. I thought TGP2 was a great idea, however, the long term gains were overlooked :(

DRM, as long as your member understands your rules/DRM settings, will not cause more CB's. HONESTY to the surfer is something this Industry really needs to address. Dishonesty in the form of Hidden Cross Sales, shit members area's are what really causes Charge Backs !!

just my :2 cents:

mattyboy 07-02-2004 01:49 AM

Sorry man, I dont understand, Here is hypothetical:
A surfer joins my site, downloads a movie, fills out the lisc. cancels his membership the next day. Then trys to play the movie while he is not online.
If he doesnt try to play the movie while he is connected to the net, how can the software know the lisc is no longer valid? What if he cancelled from his office PC or friends PC?
Not trying to give you a hard time just trying to understand how this works.

Heres how our system works.
If he/she cancels the next day, they still have access to the movie and site for the month so it plays as normal whether online or offline - they pay for a months access and thats what they get. After the 30 days is up and they have an inactive membership, if the surfer is offline and they try to play the movie, they will be prompted to go online to aquire there licence. From here they can re-join. Basicly the movie files can be distributed anywhere (P2P, CD etc) and will still get the join fee if they buy.
DRM is very flexible and thats how we work things. We could change the workings of it all after a few clicks if we wanted to.

99bb, glad to hear its working for you and it shows how DRM can be "tailor made" to suit different sites

:thumbsup

stevent37 07-02-2004 03:09 AM

This sounds very interesting, however I see three problems with this.

1. to keep chargebacks to a minimum your going to have to tell the surfer up front about the software. I think you will scare off a large part of your customer base if you have a line on your signup form that says his computer will contact your server to verify lisc info. Right or wrong surfers are ultra paranoid about info being sent out from there pc now a days.

2. When the process begins (the surfer pc contacting your server or vise versa) its sure to set off all kinds of spybot type programs (mine goes off whenever any info is transfered from my pc). Again surfers are really paranoid about the privacy thing and you are asking them to accept on faith that the only thing being transfered back and forth is the lisc info. Face it we are pornographers and the average surfer, even the ones that join our sites dont trust us to begin with. Once we set off there zone alarm there going to run for the hills.

3. The price is way to high for all but the biggest players. To justify spending 6,500 a month (78k a year) I would have to be making 50k (and that would still be spending a 10th of my income at that price)or more a month. For this to work most of the industry would have to get on board or else the surfer will just look for sites that dont have these restrictions. The averga webmaster (despite all the bragging) isnt making enough to justify the expense.

its a good concept though, I hope it works out for u guys.

mattyboy 07-02-2004 03:16 AM

Yes, i'm sure some surfers have issues with the license concept.
You'll also find that most legal music download sites use a similar DRM ststem.

strobi 07-02-2004 03:41 AM

The way I see it, the widespread "sharing" of exlusive content can be profitable. Who hasen't seen a few episodes from let's say "bangbus"? There must be hundreds of them on kazaa/... And RK Netmedia is HUGE because of this. The more your content is being shared, the beter everybody likes it, the more sales. IMO

notjoe 07-02-2004 04:54 AM

DRM is great but not 100% secure.

You can still capture the video while its playing fairly easy and once the DRM is implemented everywhere you can bet the surfer will take advantage of the DRM Flaws which allow for the video to be copied.

slackologist 07-02-2004 05:03 AM

Great technology and will make people a lot of money if used correctly. Will also help stop minors from viewing pornography, which i guess everyone here would be happy with.

KBPimped 07-02-2004 11:20 AM

Ray is this supposed to be some kind of deal? _Only_ $6500 to get a DRM account?

That seems a little high given other providers in the space offer it for like anywhere from $200 -$500 a month for unlimited service.

Do you offer a desktop packager and what's your pricing just for the DRM?

Can you tell us a little more about your P2P distribution services. Your website claims you can help us get a higher ranking in Kazaa. How's That? Do you have a deal in place with Kazaa?

Thanks.

Big Ray 07-02-2004 11:32 AM

Quote:

Originally posted by KBPimped
Ray is this supposed to be some kind of deal? _Only_ $6500 to get a DRM account?

That seems a little high given other providers in the space offer it for like anywhere from $200 -$500 a month for unlimited service.

Do you offer a desktop packager and what's your pricing just for the DRM?

Can you tell us a little more about your P2P distribution services. Your website claims you can help us get a higher ranking in Kazaa. How's That? Do you have a deal in place with Kazaa?

Thanks.

6500 Includes the 100Mbps of bandwidth and 2 servers + All the drm bells and whistles.

Hit me up on ICQ and we can chat more about the other stuff.

KBPimped 07-02-2004 11:40 AM

Ray,

Can you just respond here for the sake of everyone on the board?

Seriously how long have you guys offered DRM and can you list some customers please for references.

Thanks.

Big Ray 07-02-2004 12:11 PM

Quote:

Originally posted by KBPimped
Ray,

Can you just respond here for the sake of everyone on the board?

Seriously how long have you guys offered DRM and can you list some customers please for references.

Thanks.

You guys offer DRM services as well..

Please see this page for references.

http://www.jupiterhosting.com/b_drm_adult_promo.html

Encoding services can be done by the customer or by us.

As for P2P, if I gave it away, I won't make any money, right?

Liquid_cash 10-08-2004 03:49 AM

Can you do a Video On Demand system with the Jupiter set up using CCbill as a processor?

I aksed this before and was told that it takes time but I wuld like to see an example of where Jupiter have done VOD with CCBill.


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