McDonald's offers digital music - GoFuckYourself.com

DVTimes · 06-05-2004, 06:16 AM

McDonald's offers digital music

Fast food giant McDonald's is to give away free music downloads after teaming up with Sony's music service Connect.
The chain will let customers access one free song from the Connect online music service for every promotional Big Mac meal purchased.

The scheme is launched in the US, Canada and Puerto Rico this month, and in France, Germany and the UK in July.

But the British Dietetic Foundation told BBC News Online the promotional campaign was of a "major concern".

Amanda Wynne of the British Dietetic Foundation, which promotes healthy eating, said: "Children will be one of the target markets, if they are offering free music downloads. It's of great concern and we do need to look at it quite closely."

The UK government recently faced calls to ban junk food ads in the UK in an effort to tackle rising rates of obesity.

Investigation

And a report for the Food Standards Agency, published in September, concluded there was a link between advertising and children's diets.

Culture Secretary Tessa Jowell asked the television regulator Ofcom to investigate.

Sony's Connect download service was launched in the US in May, offering more than 500,000 tracks for sale.

"Music continues to be at the forefront of our leadership marketing strategy," said McDonald's marketing chief Larry Light.

Singer Justin Timberlake is set to promote the Big Mac Meal Tracks offer in a television advertising campaign.

http://news.bbc.co.uk/1/hi/entertain...ic/3775657.stm

Nysus · 06-05-2004, 06:18 AM

Posted a few days ago, but I personally think it is a good move on McDonalds' part, as well as Sony. Definitely a smart relationship.

Cheers,
Matt

Firehorse · 06-05-2004, 10:25 AM

The golden arches just got bigger!

06-05-2004, 06:16 AM	#1
DVTimes xxx Industry Role: Join Date: Jun 2003 Location: UK Posts: 31,547	McDonald's offers digital music McDonald's offers digital music Fast food giant McDonald's is to give away free music downloads after teaming up with Sony's music service Connect. The chain will let customers access one free song from the Connect online music service for every promotional Big Mac meal purchased. The scheme is launched in the US, Canada and Puerto Rico this month, and in France, Germany and the UK in July. But the British Dietetic Foundation told BBC News Online the promotional campaign was of a "major concern". Amanda Wynne of the British Dietetic Foundation, which promotes healthy eating, said: "Children will be one of the target markets, if they are offering free music downloads. It's of great concern and we do need to look at it quite closely." The UK government recently faced calls to ban junk food ads in the UK in an effort to tackle rising rates of obesity. Investigation And a report for the Food Standards Agency, published in September, concluded there was a link between advertising and children's diets. Culture Secretary Tessa Jowell asked the television regulator Ofcom to investigate. Sony's Connect download service was launched in the US in May, offering more than 500,000 tracks for sale. "Music continues to be at the forefront of our leadership marketing strategy," said McDonald's marketing chief Larry Light. Singer Justin Timberlake is set to promote the Big Mac Meal Tracks offer in a television advertising campaign. http://news.bbc.co.uk/1/hi/entertain...ic/3775657.stm __________________ The Affiliate Program

06-05-2004, 06:18 AM	#2
Nysus Confirmed User Industry Role: Join Date: Aug 2001 Posts: 7,817	Posted a few days ago, but I personally think it is a good move on McDonalds' part, as well as Sony. Definitely a smart relationship. Cheers, Matt __________________ What name is pr0 / Untouched Markets using these days? Untouched Markets - pr0 - Refund My Money Now Someone owes me $2,000 because they didn't do any work that was paid for pointing at pr0 / William / UntouchedMarkets See https://gfy.com/fucking-around-and-business-discussion/948258-untouchedmarkets-pr0-refund-money-post16744521.html and for more detailed see https://gfy.com/fucking-around-and-business-discussion/948645-re-recent-bullshit-drama-explained-detail-pr0-untouched-markets.html

06-05-2004, 10:25 AM	#3
Firehorse Desire it and have it!!! Join Date: Apr 2002 Location: www.fuckwithfire.com ICQ 512915 Posts: 30,767	The golden arches just got bigger! __________________ MySweetEbony