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-   -   What's Exclusive Content Worth To You? (https://gfy.com/showthread.php?t=268614)

Paul Markham 04-14-2004 02:25 PM

Quote:

Originally posted by MasterBlogger
Exclusive content is worth thousands and thousands of dollars to me.

I need a set of 25 graphics showing a flacid male becoming erect and ejaculating.

I'm in the market and have the money.

So I assume you are ready to pay a good price for it, if it's worth so much to you.

I wish someone had come back with an authoritive answer. So far it's been nothing or guesswork.

If I ran a paysite I would know precisely what my content was earning and where I was getting the best return for my dollar. I know exactly that running a content site. I know what a great, good average and poor set is worth in the first three months, 6 months and one year. and I know about it's value in solo, two-girl and Boy-Girl. It's part of knowing what to produce to please my customers the most.

frank7799 04-14-2004 02:37 PM

Quote:

Originally posted by charly
So I assume you are ready to pay a good price for it, if it's worth so much to you.

I wish someone had come back with an authoritive answer. So far it's been nothing or guesswork.

If I ran a paysite I would know precisely what my content was earning and where I was getting the best return for my dollar. I know exactly that running a content site. I know what a great, good average and poor set is worth in the first three months, 6 months and one year. and I know about it's value in solo, two-girl and Boy-Girl. It's part of knowing what to produce to please my customers the most.

I agree with htat. But itīs more difficult to get information about your initial question. If you sell content you can see what is bought easy. But if you offer a paysite you can see how often content is visited, you can ask your customers if they like content and why. But it is a problem to say a customer signs up or stays because of this and that content.

I think you really canīt proof if a customer signs up for exclusive content only.

harvey 04-14-2004 03:00 PM

Quote:

Originally posted by m4yadult


I agree with htat. But itīs more difficult to get information about your initial question. If you sell content you can see what is bought easy. But if you offer a paysite you can see how often content is visited, you can ask your customers if they like content and why. But it is a problem to say a customer signs up or stays because of this and that content.

I think you really canīt proof if a customer signs up for exclusive content only.

well, I run paysites as well, mixing exclusive and non exclusive content (including a lot of Charly's sets). When we update, non exclusive are just like we're doing what's promised (weekly updates) but when we update with exclusive content, people gets really interested. In our new site, 100% of content will be exclusive, so we could measure if there's any difference in term of renewal ratios :)

SoBeGirl Video 04-14-2004 03:01 PM

I am selling exclusive content sets with video and pictures for just 200 dollars each. No shitting you hit me up to find out more.

:-)

Martin32 04-14-2004 04:04 PM

Quote:

Originally posted by charly

If I asked this question in another industry I would get an informed answer, here I got nothing. [/B]
Sorry, I see what you mean now. I still think it will be hard for you get the precise answer here, as people like to hide things, in particular if they are making lots of money

Overall, I believe the range is very wide. Actually, I think Paul Markham must know the answer himself, he has been in the business for a long time and he must know what top clients pay for an exclusive content, or I am wrong?

Martin

powerbubba 04-14-2004 07:05 PM

Quote:

If I ran a paysite I would know precisely what my content was earning and where I was getting the best return for my dollar. I know exactly that running a content site. I know what a great, good average and poor set is worth in the first three months, 6 months and one year. and I know about it's value in solo, two-girl and Boy-Girl. It's part of knowing what to produce to please my customers the most.
You are right that a professionally run business would know that answer. I don't, because our site is a side gig of ours. With low barriers of entry you only have very few players who can understand the significance of your question, as well as the ability, desire and resources to get the answer.

We're cash flow positive and make a decent side income, so we're happy with the status quo without incurring the large jump in costs to see what the delta of exclusives would bring us. Plus we have too many non-exclusives at this point to make much of a dent (but we are going to buy a few exclusives just to test anyway).

Paul Markham 04-15-2004 12:36 AM

Quote:

Originally posted by m4yadult


I agree with htat. But itīs more difficult to get information about your initial question. If you sell content you can see what is bought easy. But if you offer a paysite you can see how often content is visited, you can ask your customers if they like content and why. But it is a problem to say a customer signs up or stays because of this and that content.

I think you really canīt proof if a customer signs up for exclusive content only.

With exclusive costing 5 to 15 times more than non-exclusive I think it would be in peoples interst to find out. They might be spending a lot of money and not getting the return they want, which ever way it runs, exclusive or non-exclusvie.

But I do agree with most sites tours it's hard to tell why the guy signed up, was it because it was exclusive, good or size? You would need three different but similar tours to gauge that with similar traffic quality.

But not impossible. And look at the benefits if you actually
KNEW the answer.

Paul Markham 04-15-2004 12:43 AM

Quote:

Originally posted by Martin32

Overall, I believe the range is very wide. Actually, I think Paul Markham must know the answer himself, he has been in the business for a long time and he must know what top clients pay for an exclusive content, or I am wrong?

We have clients paying enough for exclusive to make us shoot it for them on a regualr basis. :)

One guy started just over a year ago buying our two girl stuff exclusive and non-exclusive. Does not have a big traffic program or fancy designed site, he quit his day job (he was a programmer), has increased the amount of content he buys exclusive and is pushing us to shoot more for him and seems to do well.

Some of the big guys want ten sets for $1500 or five sets, 3 videos for $1,000. Let them buy from the Russians. :1orglaugh

Paul Markham 04-15-2004 12:49 AM

Again I thank you for your replies, what it has made me think is the money for both content providers and paysites is in non-exclusive with exclusive. You need a mix, to deliver size and appeal.

We will launch our semi-exclusive section this week, on www.paulmarkham.com and we will be selling sets and videos that are only sold 5 or 10 timkes then disappear for ever.

So people who dont want their front line content all over the place can, for a small increase in price, ensure just that.

Brujah 04-15-2004 12:50 AM

charly, shoot goth already

Martin32 04-15-2004 01:36 AM

Quote:

Originally posted by charly
Some of the big guys want ten sets for $1500 or five sets, 3 videos for $1,000. Let them buy from the Russians. :1orglaugh

10 exclusive sets for US$ 1,500 or 3 exclusive sets of videos for US$ 1,000 - you must be kidding, that kind of cash is usually swallowed just by the models alone for such shoots

Martin

Mr. Marks 04-15-2004 02:17 AM

You're getting me confused with all the math...

Paul Markham 04-15-2004 03:05 AM

Quote:

Originally posted by Martin32



10 exclusive sets for US$ 1,500 or 3 exclusive sets of videos for US$ 1,000 - you must be kidding, that kind of cash is usually swallowed just by the models alone for such shoots

Martin

These guys are buying pretty well exclusively off Eastern European producers, that can't sell non-exclusive. I've seen and rejected a lot of it. Bought one batch from a guy, put it on our www.paulmarkham.com site, sold about twice. Put it into Bargain Basement at $5 and they sold 5-6 times each. Lost money on it. :(

It's can only sell to people who want to tell the surfer they have exclusive content, regardless of the quality.

Brujah
We have discussed this and it's not worth it to us. We can shoot it, from what I've seen, but unless it will sell for what teens will we're not interested.

I'm amazed an industry related thread has got to a second page. Well done GFYers :thumbsup :1orglaugh


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