goBigtime

From rich-girl dick-eaters to deaths of dictators, digital rights management (DRM) has the potential to be HUGE.

Once the public starts to understand the free advertising potential of DRM, it's going to be everywhere.

DRM offers so many options, and coupled with the "Free" marketing of P2P filesharing... a lot of money will be made.

I predict there will be a huge increase of outrageous sex acts and celebrity sex tapes in the very near future.

DRM will be the Internets Pay-per-view.


What will you do with DRM?

ibuydomains

crack it

goBigtime

Sure it will be just like encoded software at that point....

but I believe when it starts to take off, each feature will need to be independently cracked rather than a one-for-all cracking utility being available.

So sure.. big things that everyone wants to see will be cracked, but that will only account for a small percentage of the viewers.

The Truth Hurts

drm is a nuisance.

MikeHawk

DRM...is the future, it makes sense and wilth the increase to pay per view and VOD we are seeing from our sites and our traffic conversions it make complete sense.

We sat in the AEBN suite at the last Internext Show in Vegas with one of the Microsoft team members telling us just deep the rabbit hole will go, its a mind blower and the future.

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Rorschach

That's the attitude.

4CNote

No doubt DRM is the tech multiplier this industry needs. The TrustFundGirls.com video is just the beginning. For those claiming they can or will crack it, prove it. All of the vids floating around the net were shitty Camtasia hacks and every single site hosting it got a little letter to boot.

Project-Shadow

DRM wont work... quite simply there will always be someone out there willing to pay to view it once, use streambox to rip it and you'll find your movie going around kazaa with no protection.

grumpy

making money with it already. Works like a dream.

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earnbigbucks

We have just signed our DRM contract and starting content delivery now. I believe there will be a lot of people who will not spend their time on kazaa, just download stuff quick and pay a few bucks to watch it.

There is another question though, which format is the best to do DRM.

Divx or WMV?

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4CNote

Shadow,

StreamBOX is a recording app. All you will get is a recorded, encrypted stream. Sorry.

The market leader is Windows Media DRM. The DivX product is not as secure as the WMT product and it requires the DivX player which has a MUCH smaller user-baser.

If you need advice or service or help email [email protected]

We designed the TrustFundGirls.com product as well.

Regards,

CNote

fuelcell

Interesting. I really thought this subject was so last year. Can't recall the URLs but there's been a couple places that'll wrap your promo vids in Windows DRM and blast them out to Kazaa for you. Somebody watches the vid and then your site gets popped on them. I never took the next step to actually doing it but it's been awhile since I talked to them about it.

Doesn't seem like news to me but I guess that's always how it is . . .

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mountainmiester

DivX is a good technology however, when we looked into it, we found that people are reluctant to download another system or codec to use it. WMV creates the least course of resistance and is widely available. Perhaps that's what Disney, Napster, Universal, Sony and the likes had found when they too, chose WMV.

KBPimped

FuelCell,

What's old is new. Check out www.swapbucks.com if your looking for this type of service.

On the DivX thread, it's just not a good idea for MANY reasons.

DiVo

I will say that DivX is certainly more secure than Windows Media. Of course I am biased, but I have a very low level familiarity with both systems. DivX DRM doesn't use filter decoding. The DivX DRM has been used as an example in the SMPTE journal as well as with many Hollywood technical working groups. Bandying around names like Disney isn't much help either. I can't seem to find where Disney actually launched their Microsoft based VOD service?

That said, that portion is irrelevant. This is just taking away from the focus.

Brass tacks is what is it going to take to make money. As the EU has certainly noticed, almost every personal computer has WMP installed on it. That is a great advantage they have over us. Installing the divx player is a road bump for some customers, but we can see when people don't install the player and that portion is very very small. So that percieved handicap is more MS smoke and mirrors than anything else.

In the long term, there is a new horizon opening up for Internet VOD. That is IP VOD to set-top boxes. This is DVD players or other players tat will interface directly to the internet or media burned from the computer. All DivX certified devices will support DivX DRM. It is required for certification. For those of you that visited the DivX suite in vegas, you saw this all there. That Demo was hitting production servers with production devices.

I also would like to mention that KBPimped has a personal issue with DivX and makes his money as a direct competitor to DivX. He has been a leader in the field from day one, but be aware he has a personal and financial interest in promoting MS over DivX, similarly as I have a personal an financial interest promoting DivX.

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Loki

Good Point, also let us not forget about the virus copies of the codec that ran around over the past, this could also be the reason ppl are reluctant to download divx. Personally i love divx, however i find the ease of using WMV for compression and mulitple bitrates and that fact that a very small % of ppl would ever need to download the plugin. make me lean more and stay with WMV.


-Loki

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4CNote

Um not to mention all the Set Top Boxes that support WMV which will soon support the Device DRM spec from Microsoft in the WMRM V10 Release slated for this summer.

Everyone here is motivated financially so no shit on your post DivO. Personally I see DivX as suffering the same fate as Real, QuickTime and MPEG and that is also ran bin as long as WMV is around.

No disrespect personally.

mryellow

We found communicating with the Windows Media Licensing
Team a nightmare. After months of asking them to resend an
email we had missed, eventually we got in contact with the team
manager and got some progress.

-Ben

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DiVo

All I've got to say about the MS set-top boxes, is that there is no credible evidence these will ever be made. If you check here though (http://www.divx.com/hardware/certified/products.php) you can see that you can buy DVD players today that playback DivX. Not a dog and pony show like MS 2002 CES show that was nothing but lies. DivX has real products out there today and the numbers are getting ready to grow exponentially.

Microsoft is famous for announcing initiatives and even specific products specifically to steer the market away from competitors and then never releasing the technology. "Slated for this summer". I won't hold my breath.

As for third parties, like say, the Yankee Group, they have published that they see IP VOD as a two horse race between us and MS. No Real or QT in the picture long-term. In fact, they said looking forward it is an even playing field according to their analysis. One of the several spots that the analysts are giving DivX a lead is in consumer electronics. MS has websites and press releases, but when analysts go to talk to chip manufacturers, the story is quite different.

I'm not saying that MS is bad in any way. In fact, I'll even go one more, give customers all the options out there. We don't tell partners to go away from MS. Put them both up, see what makes you money. I trust everyone here is here to make money, so lets get to it.

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mryellow

MS bought a *HUGE* chunk of cable bandwidth a couple of years
back which they still haven't really done much with. Just because
they haven't done anything yet doesn't mean they aren't
positioning themselves to take advantage of their massive assets
in this area.

So what your saying is it's ready to grow.... meaning it's tiny...

My cock is getting ready to grow exponentially....
It's just holding back at 2 inchs because it likes being small. :-)

-Ben

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txtbill

value added DRM content will be fueled by sms billing and any future changes to that. The futures bright the future is txtBILL lol

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DiVo

Man, that was almost clever. There are millions more DivX DRM enabled devices in the world than Microsoft. Thanks for playing...

By exponential growth, we are talking about how many tens of millions of devices will be out by the end of this year.

So in your anology our penis is a couple of million meters long and should be growing exponentially to circle the globe numerous times by the end of the year.

All the microsoft 'positioning' is speculaton. They are still trying to figure out how to turn their software into affordable hardware. They have some set-top boxes they are trying out, but they are very expensive and no one is signing on to foot the bill. Maybe someone can send them some Viagra?

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D-Money

I'll agree that Media Player's DRM has the brighter future.

However, nothing is full proof from people still hacking into it.

http://www.illmob.org/

There are sites out there sharing ways and programs to hack the videos.

Divx is cool, but it's not going to take the market and run.


I have no vested interest in either technology. Just my take.

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rebel23

I prefer Xvid and it is on just as many devices as divx...

vapewiz

We're using DRM with a subscription based site and its doing very well. Members can only view the movies if they are an active member once they expire they have to join again to watch the movies.

I plan on also doing ppv model with it soon as well.

DRM rules!

jay23

Theoretically any thing is possible, but cracking a PKI based encryption alogritiam is practically impossible.

Jay
CTO
www.objectcube.com

jay23

I get this asked every day. Now I am biased but here is my sales pitch

1. MS Windows Media group budget is about 600 M a year
2. That can buy a lot of smart people for that money
3. Ever heard about Netscape ?

In the adult market we are the premier VOD software vendor and we work closely with guys in Redmond and I have seen what they are working on and trust me you will be amazed at the things to come. So if you want to bet on one video format then go with what uncle bill has.

Look at the big boys in the VOD market like AEBN, adameve.com, xonair.com etc in adult or mainstream like movielink or cinimanow

Jay
CTO
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jay23

If any one intersted in ways DRM can be used in the adult market, check out http://xbiz.com/articles/index.php?article_idp=601 . I wrote this last year.

Jay
CTO
www.objectcube.com

Imageauction

DRM is a boondoggle. Consumers don't want it.


Does anybody remember the orginal company that used Divx name? It was for a pay per view DVD that consumers could get for free. It went out of business in 1999.

http://www.cedmagic.com/history/rca-divx-ps8680z.html

"But on June 16, 1999, after less than nine months on the market, DVE announced that DIVX was kaput, and registered players ceased to operate for DIVX playback on June 30, 2001"

So what happens to all this DRM ladened content when the producer ceases to exists? or when the formats evolve?

Consumers don't want ppv files! DRM will fail.

Jason

P.S. If you are interested in an alternative business model see my article http://ynotnews.ynotmasters.com/issu...403/page2.html

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