No doubt about it: the search site looks an awful lot like Google, with its spare design and brightly colored letters. But the name is Booble, and it is a search engine for sex sites.
Along with the name, another clue to its bawdy nature can be found in the lewd liberties taken with the double O in the logo, which to reprint in a family newspaper would require pasties. Google, claiming trademark infringement, sent a cease and desist letter to the operators of the Booble site.
The parody site struck back by posting a disclaimer that says "Booble.com is not affiliated with any other search engines" - and then adds the zinger - "for starters, we have a sense of humor." There is also a link to a fake Google search for "sense of humor" that "did not match any Google documents." There is also a claim that the site is a parody, and thus receives a measure of protection under copyright and trademark law.
http://www.nytimes.com/2004/02/02/te...partner=GOOGLE
---------------------
It is getting great publicity no doubt, but how long do you give it?
Along with the name, another clue to its bawdy nature can be found in the lewd liberties taken with the double O in the logo, which to reprint in a family newspaper would require pasties. Google, claiming trademark infringement, sent a cease and desist letter to the operators of the Booble site.
The parody site struck back by posting a disclaimer that says "Booble.com is not affiliated with any other search engines" - and then adds the zinger - "for starters, we have a sense of humor." There is also a link to a fake Google search for "sense of humor" that "did not match any Google documents." There is also a claim that the site is a parody, and thus receives a measure of protection under copyright and trademark law.
http://www.nytimes.com/2004/02/02/te...partner=GOOGLE
---------------------
It is getting great publicity no doubt, but how long do you give it?
Comment