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Old 10-25-2003, 02:19 PM   #1
Stud Money
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Breaking News: Louis Vuitton Sues Google

http://www.cnn.com/2003/TECH/biztech....ap/index.html

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Old 10-25-2003, 02:21 PM   #2
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google will win this case.
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Old 10-25-2003, 02:36 PM   #3
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Think so
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Old 10-25-2003, 02:39 PM   #4
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google will win.. or pay them to hush
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Old 10-25-2003, 02:40 PM   #5
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Quote:
Originally posted by Soul_Rebel
google will win this case.
Google, will loose!

Vuitton is a huge company with power, plus they have a good case on their hands!
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Old 10-25-2003, 02:42 PM   #6
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Google already lost a similar case
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Old 10-25-2003, 02:44 PM   #7
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Old 10-25-2003, 02:44 PM   #8
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I say ... lawsuits
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Old 10-25-2003, 03:28 PM   #9
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google SHOULD win - if not they will have to change there entire advertising method
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Old 10-25-2003, 03:45 PM   #10
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The only thing they will have to do is stop selling trademark terms in those countries if they are notified by the person who owns the trademark.

I've read that Google will usually remove listings if you own a trademark and you ask them not to sell it as a bidded term.

I think Yahoo won some similar cases in the U.S., but France is not known for their free speech laws, so it's possible they could lose.
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Old 10-25-2003, 03:49 PM   #11
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Quote:
Originally posted by BRISK
Google already lost a similar case
I know, youd think people would read the article huh.

'The French firms -- Viaticum and Luteciel -- sued Google's French subsidiary for trademark violation and together won euro75,000 (US$89,000) in damages in a court ruling earlier this month.'
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Old 10-25-2003, 03:51 PM   #12
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These kind of suits are really tough to call, a win for Vuitton would mean a wave of suits to follow against Google and would involve Google having to make a large infrastructure change to Adwords to prevent trademarked keywords from being listed. On the other hand, a win for Google would mean that trademark owners are being deprived of their value on their respective trademarks. It seems to me that for each TM violation, a simple email would get the keyword removed.

I have bid on TM'd keywords before and those TM owners simply contacted google to remove them and that was the end of it.

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Old 10-25-2003, 04:08 PM   #13
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IM gonna be pissed if they fuck up ADwords, 60% of my bussness is generated thru adwords. Luckly i dont use a registered keywords.
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Old 10-25-2003, 04:09 PM   #14
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FUCk that Luie guy anyways, just makes UGLY ass overpriced shit anyways.
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Old 10-25-2003, 04:27 PM   #15
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Quote:
Originally posted by klik
google will win.. or pay them to hush
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Old 10-25-2003, 04:29 PM   #16
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Old 10-25-2003, 04:55 PM   #17
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Google should give a special spot (like on top of adwords) for the trademark owner, but rival competitors should still be allowed to bid

That's what I'd like to see happen

(Mind you it probably won't )
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Old 10-25-2003, 05:06 PM   #18
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This is google business what they list, if any Louis don`t like competition he can keep away his pages from google
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Old 10-25-2003, 05:07 PM   #19
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be great is google just back listed all Luie shit
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Old 10-25-2003, 07:39 PM   #20
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Damn,, but i can see how keywords are getting in the same way domain squaters with typo and trademark names..
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Old 10-26-2003, 02:27 AM   #21
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I hope google loses. I love google and all but in all reality they are in fact conspiring to intentionally dilute trademarks. That's the way trademarks work.
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Old 10-26-2003, 02:46 AM   #22
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Quote:
Originally posted by triumph


Google, will loose!

Vuitton is a huge company with power, plus they have a good case on their hands!
Vuitton is big co. but I'm sure Google has already examined the legal field for such cases.

In the past they contacted me for some trademarked keywords (after complaint of the owner) politely asking me if i want to remove them. They didn't force me to do so.
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Old 10-26-2003, 03:04 AM   #23
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3 years ago I said that the search engines should get there asses kicked in for doing exactly what Google and many other search engines are doing. Selling off trademark terms for PPC.

It is all a bit late in my opinion, strange that it didnt happen earlier on before it got way out of hand.
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Old 10-26-2003, 03:08 AM   #24
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But wouldn't it be the person advertising with google? Since their the ones using the names for profit!

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Old 10-26-2003, 03:10 AM   #25
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Quote:
Originally posted by VirtuMike
I hope google loses. I love google and all but in all reality they are in fact conspiring to intentionally dilute trademarks. That's the way trademarks work.
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Old 10-26-2003, 03:13 AM   #26
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Perhaps both wouldnt ya think?

I think so, but a saving grace to the issue maybe is the fact the search engine was trying to offer the consumer alternatives to a brand they are seeking on the net. However concerning a trademark search it is pretty different matter entirely.
Try Playboy for example on a search engine.
What do ya see? Ya will see many other things but not necessarily Playboy and thats a pretty clear violation on a trademark term.

I aint a lawyer but at 2 in the fucking morning I am an expert on everything
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