Staying on the cutting edge: (My annual rant)
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Being as this is coming from a primarily designer's perspective, it may be somewhat skewed in that direction, however base principles still apply regardless of specific field and I will attempt to refrain from bias as much as possible.
And here we are. It's 2003 dead center. Whether you're new or carry a veteran badge, unless you're in a cave you are starting to know that the dynamic is changing more rapidly than ever before. What am I talking about?
I'm talking about the marketing dynamic and your overall business approach. You better be learning to adapt faster than ever before because things have changed. Used to be it took a year or two for major shifts in marketing strategy to occur. Now it's happening in a matter of months, sometimes weeks. What worked last January probably isn't working now. The surfers aren't necessarily getting smarter as much as they're becoming numb. The inundation of reality tv crossing over to reality Internet is bombarding the end user with more scenarios and information than ever before. And if you don't have your thumb on it TODAY, you're yesterday's news.
The Age of Innovation has been reborn. Yes we all copy, yes we all immitate. But the gravy train is over folks. You need to find a new well of ideas and fast. He who hesitates is lost. And as you know, there's very little room for second place in this biz, and virtually no room for 5th or 6th place. Attack while it's fresh.
If you're afraid of failure, you've already failed. There are risks involved. New ideas never come with a guarantee, so dismiss what the encyclopedia salesman promised you. You have to step to the edge, look down, and raise your finger in defiance. This is the only path worthy of taking. There are other paths, but they generally fall to the mediocre. And the mediocre are always whining about "their best". "I did my best..."
Fuck your best. In this game, you win or you lose or you manage to barely get by while on your way to the losers tent to share in the grape KoolAid Sulk Fest.
Refine your thought patterns folks. The time was last week. There's only room for so many on the cutting edge. If you wanna be there, you gotta fucking earn it.
AMp
Being as this is coming from a primarily designer's perspective, it may be somewhat skewed in that direction, however base principles still apply regardless of specific field and I will attempt to refrain from bias as much as possible.
And here we are. It's 2003 dead center. Whether you're new or carry a veteran badge, unless you're in a cave you are starting to know that the dynamic is changing more rapidly than ever before. What am I talking about?
I'm talking about the marketing dynamic and your overall business approach. You better be learning to adapt faster than ever before because things have changed. Used to be it took a year or two for major shifts in marketing strategy to occur. Now it's happening in a matter of months, sometimes weeks. What worked last January probably isn't working now. The surfers aren't necessarily getting smarter as much as they're becoming numb. The inundation of reality tv crossing over to reality Internet is bombarding the end user with more scenarios and information than ever before. And if you don't have your thumb on it TODAY, you're yesterday's news.
The Age of Innovation has been reborn. Yes we all copy, yes we all immitate. But the gravy train is over folks. You need to find a new well of ideas and fast. He who hesitates is lost. And as you know, there's very little room for second place in this biz, and virtually no room for 5th or 6th place. Attack while it's fresh.
If you're afraid of failure, you've already failed. There are risks involved. New ideas never come with a guarantee, so dismiss what the encyclopedia salesman promised you. You have to step to the edge, look down, and raise your finger in defiance. This is the only path worthy of taking. There are other paths, but they generally fall to the mediocre. And the mediocre are always whining about "their best". "I did my best..."
Fuck your best. In this game, you win or you lose or you manage to barely get by while on your way to the losers tent to share in the grape KoolAid Sulk Fest.
Refine your thought patterns folks. The time was last week. There's only room for so many on the cutting edge. If you wanna be there, you gotta fucking earn it.
AMp
Amen
I'll let you know how it goes ;)
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