Columbia House to Offer Video Games to Its 11 Million Members - GoFuckYourself.com

MrPopup · 06-11-2003, 01:25 PM

New Initiative Rolling Out to Complement Existing DVD and Music Clubs

The Columbia House Company, the largest direct marketer of entertainment in America, has signed a strategic consulting agreement with Majesco, one of the fastest growing publishers of interactive entertainment software. Together, the companies will market and sell video games to the 11 million members of the Columbia House DVD and Music Clubs. The first phase of the new strategy launches on June 11 with an announcement of the offering targeting Columbia House's DVD membership base.

"We're excited and our members should be excited," said Scott Flanders, chairman and CEO of Columbia House. "Our research shows that there is a significant demand for video games among our DVD and Music club members. The marketing and selling of video games makes sense on many levels -- extending our product offerings while significantly improving our members' experience. It's a very natural progression of the Columbia House business, and we believe Majesco is the right partner to help us implement it."

Majesco is recognized both for its ascension as a video game publisher and its strong relationships in the video game development, publishing and retail communities. The company will assist Columbia House in procuring all game-related product from all major video game publishers, including new releases, pre-orders, "greatest hits" and close-out titles. In addition, Majesco will provide merchandising, co-op advertising and strategic consulting.

"We are excited to work with such a well-respected company as Columbia House in providing their 11 million consumers with great interactive entertainment," said Jesse Sutton, president of Majesco. "Columbia House has a tremendous offline and online presence, and can tap into its historical purchase data to create highly targeted promotions. Their enthusiasm for video games is understandable, and with Majesco having one of the strongest distribution channels in the video game industry, our partnership is a perfect fit."

The June 11 launch to DVD Club members will be followed by a mid-July launch for Music Club members. Initially, around 100 different SKUs will be offered across the PlayStation(R)2 computer entertainment system, Xbox(TM) video game system from Microsoft, and Nintendo GameCube(TM). This includes a mixture of new releases, PlayStation 2 Greatest Hits, Xbox Platinum Hits, value-priced closeouts and pre-orders for titles.

This partnership marks the first in a series of strategic agreements that will be initiated by Columbia House -- partnerships that wholly represent the company's expanded commitment to providing value in multiple areas of entertainment to its millions of members.

The Columbia House Company is the world's largest direct marketer of music, videos and DVD home entertainment products. With approximately 11 million offline and online club members in the United States and Canada, the company provides direct-to-consumer marketing of more than 10,000 music titles and 7,000 video and DVD titles through its entertainment clubs. The company's Web site, www.columbiahouse.com is one of the premier e-commerce brands and consistently ranks among the Web's top 25 shopping destinations. Since its inception in 1955, Columbia House Company has a proven record of excellence in database marketing, market segmentation, credit screening, and niche market merchandising. Headquartered in New York City, The Columbia House Company is a general partnership, indirectly owned by the Blackstone Group, The New York based private investment bank.

Majesco

Headquartered in Edison, NJ, with offices in the United Kingdom, Majesco was founded in 1986 and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(R), PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and Game Boy(R) Advance systems, as well as the personal computer. Included among these are Majesco's multi-platform, supernatural action/thriller, BloodRayne, released in October 2002, and Black9, an original action/RPG for console and PC, scheduled for release this fall. Also announced for Xbox(R) and PC is Advent Rising, the first in a trilogy of intergalactic action/adventure games and novels, scheduled for 2004. Majesco can be found on the World Wide Web at http://www.majescogames.com/ .

Web site: http://www.majescogames.com/

Web site: http://www.columbiahouse.com/

LadyMischief · 06-11-2003, 01:27 PM

That's a fucking wicked idea. I knew I joined columbia house for more than spam

I actually get some good deals there.

06-11-2003, 01:25 PM	#1
MrPopup Confirmed User Join Date: Aug 2002 Location: on the internet Posts: 3,783	Columbia House to Offer Video Games to Its 11 Million Members New Initiative Rolling Out to Complement Existing DVD and Music Clubs The Columbia House Company, the largest direct marketer of entertainment in America, has signed a strategic consulting agreement with Majesco, one of the fastest growing publishers of interactive entertainment software. Together, the companies will market and sell video games to the 11 million members of the Columbia House DVD and Music Clubs. The first phase of the new strategy launches on June 11 with an announcement of the offering targeting Columbia House's DVD membership base. "We're excited and our members should be excited," said Scott Flanders, chairman and CEO of Columbia House. "Our research shows that there is a significant demand for video games among our DVD and Music club members. The marketing and selling of video games makes sense on many levels -- extending our product offerings while significantly improving our members' experience. It's a very natural progression of the Columbia House business, and we believe Majesco is the right partner to help us implement it." Majesco is recognized both for its ascension as a video game publisher and its strong relationships in the video game development, publishing and retail communities. The company will assist Columbia House in procuring all game-related product from all major video game publishers, including new releases, pre-orders, "greatest hits" and close-out titles. In addition, Majesco will provide merchandising, co-op advertising and strategic consulting. "We are excited to work with such a well-respected company as Columbia House in providing their 11 million consumers with great interactive entertainment," said Jesse Sutton, president of Majesco. "Columbia House has a tremendous offline and online presence, and can tap into its historical purchase data to create highly targeted promotions. Their enthusiasm for video games is understandable, and with Majesco having one of the strongest distribution channels in the video game industry, our partnership is a perfect fit." The June 11 launch to DVD Club members will be followed by a mid-July launch for Music Club members. Initially, around 100 different SKUs will be offered across the PlayStation(R)2 computer entertainment system, Xbox(TM) video game system from Microsoft, and Nintendo GameCube(TM). This includes a mixture of new releases, PlayStation 2 Greatest Hits, Xbox Platinum Hits, value-priced closeouts and pre-orders for titles. This partnership marks the first in a series of strategic agreements that will be initiated by Columbia House -- partnerships that wholly represent the company's expanded commitment to providing value in multiple areas of entertainment to its millions of members. The Columbia House Company is the world's largest direct marketer of music, videos and DVD home entertainment products. With approximately 11 million offline and online club members in the United States and Canada, the company provides direct-to-consumer marketing of more than 10,000 music titles and 7,000 video and DVD titles through its entertainment clubs. The company's Web site, www.columbiahouse.com is one of the premier e-commerce brands and consistently ranks among the Web's top 25 shopping destinations. Since its inception in 1955, Columbia House Company has a proven record of excellence in database marketing, market segmentation, credit screening, and niche market merchandising. Headquartered in New York City, The Columbia House Company is a general partnership, indirectly owned by the Blackstone Group, The New York based private investment bank. Majesco Headquartered in Edison, NJ, with offices in the United Kingdom, Majesco was founded in 1986 and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(R), PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and Game Boy(R) Advance systems, as well as the personal computer. Included among these are Majesco's multi-platform, supernatural action/thriller, BloodRayne, released in October 2002, and Black9, an original action/RPG for console and PC, scheduled for release this fall. Also announced for Xbox(R) and PC is Advent Rising, the first in a trilogy of intergalactic action/adventure games and novels, scheduled for 2004. Majesco can be found on the World Wide Web at http://www.majescogames.com/ . Web site: http://www.majescogames.com/ Web site: http://www.columbiahouse.com/ __________________ <table cellspacing="0" cellpadding="3" border="1" bgcolor="#008000"><tr><td><font size=3>Gone</font></td></tr></table>

06-11-2003, 01:27 PM	#2
LadyMischief Orgasms N Such! Industry Role: Join Date: Sep 2002 Location: Oakville, Ontario Posts: 18,135	That's a fucking wicked idea. I knew I joined columbia house for more than spam I actually get some good deals there. __________________ ICQ 3522039 Content Manager - orgasm.com [email protected]