Affiliate summit: A savage journey into the heart of the traffic hustle

[Dugmor]

I was somewhere around the registration desk at the Affiliate Summit is when the proxies began to take hold.

Not literal proxies, though God knows I was selling enough of them, but the psychological kind. The kind that let you stand in a Las Vegas ballroom shaking hands with men who needed my 5G mobile infrastructure to automate their way into social media fortunes, all while maintaining the facial expression of someone discussing legitimate enterprise software.

The room was pure carnival. Fluorescent lighting doing its best to murder any romance the word "networking" might still hold. Tables covered in branded swag nobody wanted but everybody took, pens that don't write, stress balls for an industry built entirely on stress, USB drives preloaded with malware masquerading as marketing materials. The air tasted like desperation mixed with complimentary coffee that had been sitting in an industrial urn since the Carter administration.

I was here to move product. 5G mobile proxies. SMS verification services. The infrastructure of the modern traffic game. And business, as they say, was good.

"So you can handle the 2FA?" The European was leaning in close, his accent placing him somewhere between Frankfurt and desperation. Thin guy, expensive watch, the kind of nervous energy that comes from running operations across too many time zones.

"SMS verification for any platform," I told him. "Instagram, Facebook, TikTok, whatever you're farming. I've got the fertilizer."

[Dugmor]

By the time I stumbled into the Affiliate Takeover Vegas event that evening, the cognitive dissonance had reached operational levels. Different venue, same hustle, new faces selling old dreams with updated jargon.

The main stage featured a presentation on sweepstakes campaigns, which is how you say "online gambling for people who can't admit they're gambling" in polite company. The speaker was enthusiastic in that particularly American way, the way that suggests either genuine belief in the product or a truly heroic habit. Probably both.

I sat in the front, half-listening, half-cataloging the business opportunities. New business was on my mind. The partnership I am building. The connections between adult entertainment traffic, sweepstakes operations, and the eternal American appetite for something-for-nothing schemes that technically are legal.

The math was simple: I had relationships with major adult brands. They had traffic. Mountains of it. Sweepstakes needed traffic. Premium traffic. The kind that converted because the users were already comfortable with mild shame and financial transactions of questionable wisdom.

It was beautiful, in its way. Grotesque, but beautiful.

"You working the social media angle?" Someone had materialized next to me. Young guy, probably not even thirty, already talking about "the meme market" like it was pork bellies.

"Among other things," I said.

He wanted to talk about attribution models. How to track clicks across platforms, prove ROI, optimize the funnel. The eternal questions of our degraded age. How do we know what works? How do we prove we're not just setting money on fire and calling it marketing?

I had answers, technical answers, practical answers, answers refined over thirty years of watching business models rise and fall like hemlines. But I was tired. The kind of tired that comes from spending a day pitching infrastructure for activities that exist in the gray zone between innovation and fraud.

Somewhere in the blur of business cards and rapid-fire conversations, someone floated the idea of a social media account recovery service.

"Think about it," they said. "How many people get locked out of their accounts? Influencers, businesses, regular people who built their whole identity on platforms that can ban them for any reason or no reason?"

"So we'd be...Recovery specialists. White hat. Premium service. Charge whatever the market will bear."

I wrote it down. Added it to the list. Another opportunity in an evening full of them. The hustle never stopped, not in this room, not in this city, probably not anywhere anymore.

The meeting I'd been trying to arrange, with someone leaving the next day, someone important enough that I'd been juggling schedules and playing calendar Tetris, never materialized. They were busy. Everyone was busy. The conference operated on a temporal logic where 48 hours felt like a week and every conversation was simultaneously urgent and forgettable.

[Dugmor]

Back at Harrah's, sometime after midnight, I sat in my room counting business cards like a gambler counting chips. Wins and losses. Possibilities and dead ends.

The account recovery service: maybe legitimate, maybe a lawsuit waiting to happen.

The Sweeps partnership: still viable, still promising, still requiring me to build bridges between industries that preferred to pretend each other didn't exist.

The proxies and SMS verification: selling steadily, because the phone farms never sleep and the automation never stops.

I'd come to Vegas for Affiliate Summit with a simple goal: make connections, explore opportunities, plant seeds for future revenue. By those metrics, the day had been a success. But success in this business always felt like standing in the middle of a freeway at rush hour and somehow not getting hit. Exhilarating, yes. Sustainable? That was a different question.

The room needed cleaning. I'd have to deal with that in the morning. Extra towels, fresh sheets, the mundane logistics of keeping body and soul together while my mind raced through business models and partnership structures.

Outside my window, Las Vegas continued its eternal performance. Lights that never dim, action that never stops, the machinery of American appetite grinding away twenty-four hours a day.

I have two more weeks of this. Affiliate Summit bleeding into Creator Economy Live bleeding into AVN. A triple-header of hustles, each one a different flavor of the same fundamental transaction: attention into money, traffic into revenue, desire into profit.

Not many people understood this business. Not the specific technology, most died before mobile proxies and SMS verification became million-dollar industries, but the spirit of it. The energy of people gathering to compare notes on extraction, to share techniques for separating simps from money, to celebrate the ancient American art of the hustle.

We were all traffic dealers now. Some of us just had better euphemisms.

I fell asleep with my phone in my hand, emails still coming in, opportunities still presenting themselves, the conference continuing in digital space even as the physical venue shut down for the night.

Tomorrow there would be more sessions, more networking, more pitches. The breakout stages and the main stages, the expo floor and the hotel bars, the endless circulation of people selling attention to people selling access to people selling dreams.

But tonight, there was just the room, the silence, and the strange peace that comes from knowing I survived another day in the traffic wars.

[Dugmor]

The SMS meetup at The Barbershop Cuts & Cocktails was exactly what it sounds like: a room full of people who'd figured out how to monetize text messages gathering in a place that served overpriced whiskey while pretending to give haircuts.

I walked in already calculating percentages.

Payment processing. The eternal thorn in the side of anyone operating in what the banks politely call "high-risk" industries. Which is code for: anything interesting, anything profitable, anything that involves actual human desire instead of selling organic dog food to kindergarten teachers.

One provider was offering 2.8% on payment orchestration. Not a merchant account, orchestration. Which meant they'd route transactions through multiple processors, playing shell games with the money until it landed somewhere the credit card companies wouldn't immediately freeze. It was elegant, in the way that tax evasion is elegant when done properly.

"So that's all is needed?" I asked the rep, a guy who looked like he'd stepped out of a fintech startup's diversity brochure, young, confident, probably owned cryptocurrency he wouldn't shut up about if given half a chance.

"That's the beauty of orchestration," he said. "We handle the complexity. You just integrate the API."

2.8% was competitive. And I had businesses that needed it for processing. Lots of them.

The real conversation, though, the one that mattered, happened later, somewhere between the official conference schedule and the unofficial networking that makes these events worthwhile.

Between meetings, I found myself at the Cosmopolitan, which had become the unofficial headquarters for everyone who mattered and several dozen people who didn't but were convinced they soon would.

The lobby bar was a parade of faces from twenty years of industry history. People I'd worked with in the 90s when we were all young and stupid and convinced the internet was going to make us rich, which it did.

"Jesus Dialer," someone said, and we were off. Down the memory hole into the wild west days when adult traffic was easy money and compliance meant not getting caught rather than navigating a legal framework that didn't exist yet.

We'd all survived. Some of us had thrived. Most of us had scar tissue and stories we couldn't tell in polite company, which was fine because we were never in polite company anyway.

The nostalgia felt good for about fifteen minutes, then it started feeling like quicksand. You can't build a future by living in the past, even when the past involves more money and fewer regulations and the kind of wild operational freedom that would give a modern compliance officer a stroke.

[CarlosTheGaucho]

It was actually a pretty good show

If you're an actual affiliate, you can get in on an free sponsored affiliate pass

While there's like 90 % of the business that has little or no connection to adult

You're high likely to connect and be found by the 10 % of the rest

If you have anything with a cross over potential - I highly recommend to visit the show

And even if you don't - there's still a good opportunity that you'll have a good and productive time

An old school presence with roots in our business was there

Just not the openly xxx people - that started happening one week later at the AVN

[fuzebox]

Originally Posted by CarlosTheGaucho

If you're an actual affiliate, you can get in on an free sponsored affiliate pass

I was told they no longer give free affiliate passes for dating affiliates and had to pay for one this year.

[Dugmor]

Originally Posted by CarlosTheGaucho

It was actually a pretty good show

If you're an actual affiliate, you can get in on an free sponsored affiliate pass

While there's like 90 % of the business that has little or no connection to adult

You're high likely to connect and be found by the 10 % of the rest

If you have anything with a cross over potential - I highly recommend to visit the show

And even if you don't - there's still a good opportunity that you'll have a good and productive time

An old school presence with roots in our business was there

Just not the openly xxx people - that started happening one week later at the AVN

Appreciate the perspective, and you're absolutely right about the show's evolution, though I'd argue the ratio has shifted even more dramatically than 90/10. What I saw at ASW 2026 was closer to 95% mainstream with maybe 5% having any adult crossover at all, and honestly? That's exactly why I'm already booked for 2027.

Here's the thing: The most sophisticated operators I know aren't limiting themselves to adult-only events anymore. The real money, the sustainable, scalable, long-term money, lives at the intersection of industries.

Payment processing solutions that work for high-risk? They work for everyone. Traffic infrastructure and automation? Universal application. Influencer acquisition strategies? The mechanics don't care what you're promoting.

ASW gave me meetings with Meta, payment processors handling billions in transactions, merchandise fulfillment platforms, and legitimate mainstream brands, all in three days.

The quality of conversations was higher, the deal flow was faster, and nobody was trying to sell me bootleg Viagra or expired domain lists.

I spent one week later at AVN, and yes, that's where the openly adult crowd congregates.

Good show, necessary show for me, still valuable for certain relationships. But comparing the business opportunities? Not even close. ASW had five times the relevant conversations in half the time.

The "old school presence" you mentioned, those are the smart ones. The operators who figured out that adult is a vertical, not an identity.

You can dominate adult traffic AND scale mainstream operations simultaneously. The skills transfer. The infrastructure transfers. The revenue compounds.

As for other shows happening the same week trying to compete for the adult crossover crowd... I'm not interested in being the biggest fish in a shrinking pond. I want access to the ocean. ASW delivers that.

The other events are still playing to an audience that peaked in 2015 and hasn't figured out that the world moved on.

Already got my 2027 pass for ASW. The choice seems obvious to me, but I'm watching closely to see who else figures it out versus who keeps circling the same tired circuit wondering why the money dried up.

See you in Vegas next January 2027.

[Dugmor]

Originally Posted by fuzebox

I was told they no longer give free affiliate passes for dating affiliates and had to pay for one this year.

Damn, I didn't realize you were there; it would've been good to connect in person. It's always better to talk shop face-to-face than through GFY, especially at something like ASW, where the real conversations happen in the gaps between seminar sessions.

Sorry to hear they're tightening up on the comp passes for dating affiliates. Makes sense from their perspective, I guess; the show's grown so massive and mainstream-focused that they can afford to be selective about who gets in free. Still sucks when you've been in the game long enough to remember when they were actively courting our corner of the industry.

That said, even paying for the pass, I'm finding ASW worth every dollar compared to alternatives. The dating vertical only had a few company representatives, but what really made it valuable for me was everything adjacent to dating. Payment processors who understand high risk. Traffic sources that don't flinch at offers. Automation infrastructure that works regardless of vertical. Influencer marketing strategies that scale across industries.

I'm running about 50/50 now, half my business is still rooted in adult, and half is branching into mainstream partnerships. ASW is one of the only places where that crossover makes sense. I can pitch phone farm automation to a creator economy brand in the morning, then discuss black hat traffic with someone who works with influencers in the afternoon. The versatility of the attendee base is what justifies the cost.

Next year let's make a point to actually meet up. I'll be back for ASW 2027, already confirmed. If you're planning to attend, hit me up ahead of time and we'll coordinate schedules. Too many good operators at these shows that I never actually cross paths with because we're both bouncing between sessions and meetings.

Either way, I hope the show was productive for you despite having to pay in. The opportunities are there if you know where to look.

[CourtneyR]

Had a great time at ASW this year. Even though the show floor was much smaller than previous years. Granted that has been the trend for a while now.

Met a handful of affiliates I have never worked with who run ADULT!

Saw a number of familiar faces that I haven't seen in a minute.

Overall, it was a successful show!

[Huggles]

Bump...

Damn it would be sooooooo much fun to go back to Vegas next year!

[datingmaster]

Makes me want to go back to Vegas, next year for sure

[CourtneyR]

Highly recommend for everyone to come next year!