Sony Announces PIMP Playstation.

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http://keyinvest.ubswarburg.com/ki/c...newsid=1355327

Sony to introduce new game product "PSX" this year

(Recasts, adds Sony statement)
TOKYO, May 28 (Reuters) - Sony Corp <6758.T> said on
Wednesday that it plans to introduce a new game product, the
"PSX", in Japan this year, in a move that promises to heat up
already strong competition in the industry.
The product will integrate games, pictures and music using
advanced semiconductor technology, combining real-time game
operating systems and fast DVD/hard-disk recorders, the consumer
electronics giant said.
It gave no further details, but the announcement came on the
heels of news earlier this month that the company would launch a
handheld version of its PlayStation console, the "PSP", by the
end of calendar 2004.
In a statement, Sony said the PSP and PSX "will mark the
beginning of a new series of products that will unite the most
advanced electronics devices with the leading-edge semiconductor
technology associated with the game sector."
Sony's announcement earlier in May that it would launch a
handheld game player hit shares in rival Nintendo Co <7974.OS>
hard, and its PlayStation 2 console has been outselling offerings
by both Nintendo and Microsoft <MSFT.O>.
Sony shares ended the day flat at 3,000 yen before the latest
announcement, after UBS Warburg said it had cut its rating on the
firm. The rating cut came about one month after Sony shocked
investors by falling far short of earnings targets in 2002/03 and
warning of a profit slide ahead.