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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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04-06-2024, 09:25 AM | #1 |
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CCBILL Cancel Discounts
Here's another great thread by me, almost single-handedly keeping this forum interesting and relevant.
Does anyone here offer cancel discounts to anyone who is cancelling their subscription? https://ccbill.com/doc/cancel-discounts I didn't know that CCBILL offered this option. I've seen this cancel discount before on various porn sites I've joined (for research purposes). I've always disliked it. It seems a bit desperate as well, like begging you not to leave. And unfair to all the members who don't cancel their subscriptions. So you'd end up with some members paying 50% less for rebills just because they were going to cancel. I was just interested to know if anyone uses these cancel discounts or has used them. And how effective they are in retaining renegade members. |
04-06-2024, 01:54 PM | #2 |
Living The Dream
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I have tried them but, like free joins or $2 one day trials etc I found this just de-values your content. Of course, it all comes down to VOLUME so for a bigger program (who probably isn't using CCBill anyway) it may be worthwhile, especially if their brand is saturated.
But for 'niche' sites, smaller Programs and sites, I always say never de-value your content unless it benefits you, and it usually doesn't. I much prefer to offer discounts for longer Memberships rather than discounts after the fact. It will be interesting to see other Program Owners' experiences with this strategy.
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04-06-2024, 03:03 PM | #3 | |
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I'll never do this. But I was interested to know if other webmasters did this or have done it before.
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04-06-2024, 03:16 PM | #4 | |
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Quote:
But what about to someone more on the fence? Perhaps they had been a member for a while and just had enough... Or, if they genuinely just couldn't justify the cost of another months subscription, with the cost of living crisis??? They won't be thinking about it possibly being unfair to other members... They will just think, yeah, well OK then, or 'Nope, fuck it - I ain't paying anymore'... There's only a handful of reasons why someone will pull out a card and JOIN a site, but hundreds of reasons why they will cancel... Offering a discount wont hurt your bottom line... To be fair, you probably won't get much uptake on it anyway, cause if you are gonna leave, your gonna leave... But I cant see it causing an issue... That is written based on my experience of running my wifes site, along with many others on ccBill back in the early noughties. Yes, we offered a half price to stay automatically... |
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04-06-2024, 03:40 PM | #5 | |
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My Affiliate Programs: Porn Nerd Cash | Porn Showcase | Aggressive Gold (Coming Soon) Over 90 paysites to promote! ICQ: 579915163 Skype: peabodymedia |
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04-07-2024, 08:43 AM | #6 | |
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I love CCBILL! |
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04-07-2024, 08:48 AM | #7 | |
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I much prefer to offer long-term members discounts to rejoin.
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04-12-2024, 10:15 PM | #8 |
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We have many merchants that offer cancellation discounts, and it's built into our gateway software as well. What is also effective is thatour call center offers cancellation discounts for customers that are calling to cancel, when merchants want that option as well.
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