Google March 2024 Spam and Core update

Great! Get ready for some lost traffic porn peeps.

They rolled the big one out right before the Ukraine war started.

I know many sites and companies that reply on expired domains aren't going to like this.

What is the expired domain change?

Expired domain abuse

Expired domain abuse is where an expired domain name is purchased and repurposed primarily to manipulate Search rankings by hosting content that provides little to no value to users. For example, someone might purchase a domain previously used by a medical site and repurpose that to host low quality casino-related content, hoping to be successful in Search based on the domain's reputation from a previous ownership.

Expired domain abuse isn't something people accidentally do. It's a practice employed by people who hope to rank well in Search with low-value content by using the past reputation of a domain name. These domains are generally not intended for visitors to find them in any other way but through search engines. It's fine to use an old domain name for a new, original site that's designed to serve people first.

Translation: "We at Google will be giving some random, good sounding reason for our next update. Likely something about those 'bad' spammers and stuff, and then throw in the phrases 'user experience' and 'quality content' so that our groupies will propagate this message throughout the internet. In reality we are trying to manipulate the search to the point where we make the most money and don't piss off the surfer too much."

This update seems big, it will last more than 1 month. And apparently Google is completely deindexing sites.

What I have noticed in the last 24 hours is several notifications of the bad ad experience, now it detects some banners as a bad experience. So I think there has also been an update in this detection system.