Price structure of a membership site

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  • MrUnderwater
    Registered User
    • Apr 2022
    • 9
    #1

    Business Price structure of a membership site

    Hello friends of cultivated entertainment!

    I have a question for you professionals:

    How would you design the price structure of a membership site?

    At the moment I have

    9.95 Trial 7-days Recurring 29.95 monthly
    29.95 Recurring monthly
    39.95 One month non recurring
    69.95 3 months recurring
    99.95 6 months recurring

    What I notice is that many users cancel immediately after purchasing from Verotel BEFORE they even log on to the site. That means they only want to look 1 week and then no more. That is a pity! But many have certainly had bad experiences with porn site memberships and prefer to cancel right away.

    But I see that other sites offer no trial membership at all but e.g. ONLY 29.95 monthly or longer memberships with discount (3 months / 6 months).

    What is your experience? Is it maybe Verotel because they point out the possibility of cancellation so nicely in their confirmation email? How is it with other payment processors? E.g. Securion?

    Or should I think completely new and "sell" the clips by token?

    You can expect my eternal gratitude for any helpful tips!

    Maybe you will get real practical experiences shared here and not just "I would" or "I think". After all, only professionals are on the road here...
    Tags: None
    • Publisher Bucks
      Confirmed User
      • Oct 2018
      • 1330
      #2
      Set your highest price point as the default and let the customer use the drop down to lower it if they want to.

      You can also make the price points seem more attractive by doing something like “$0.27 a day” instead of the full cost.
      Extreme Link List - v1.0

        Comment

        • DVTimes
          xxx
          • Jun 2003
          • 31658
          #3
          Originally posted by MrUnderwater
          Hello friends of cultivated entertainment!

          I have a question for you professionals:

          How would you design the price structure of a membership site?

          At the moment I have

          9.95 Trial 7-days Recurring 29.95 monthly
          29.95 Recurring monthly
          39.95 One month non recurring
          69.95 3 months recurring
          99.95 6 months recurring

          What I notice is that many users cancel immediately after purchasing from Verotel BEFORE they even log on to the site. That means they only want to look 1 week and then no more. That is a pity! But many have certainly had bad experiences with porn site memberships and prefer to cancel right away.

          But I see that other sites offer no trial membership at all but e.g. ONLY 29.95 monthly or longer memberships with discount (3 months / 6 months).

          What is your experience? Is it maybe Verotel because they point out the possibility of cancellation so nicely in their confirmation email? How is it with other payment processors? E.g. Securion?

          Or should I think completely new and "sell" the clips by token?

          You can expect my eternal gratitude for any helpful tips!

          Maybe you will get real practical experiences shared here and not just "I would" or "I think". After all, only professionals are on the road here...
          A lot to answer.

          First, do you want affiliates. If so, ccbill may work out best as you probably would find more will promote a ccbill site, than Verotel because it is easy to sign up as an affiliate.

          Next you need to consider if your content is exclusive or not. And how much content. And how good is it.

          Another thing is, what works for one person may not work for you.

          For me your pricing seems right.

          I personally like trials (but if you do not have much content then it may not be so good), as I find many people join that way, and stay members for months. I often suspect that people think it is worth having a look for a $1 or so, as if it is not for them, then its not the end of the world.

          Personally I would have the trial only a day or so long, as 7 days may be enough to download all they want and leave. If it is a day, then they have no option to let the billing go monthly, if they want your stuff. Something such as $2 for a days trial may convert a lot better for you. But again what works for me may not for you.

          I think many
          XXX

            Comment

            • DVTimes
              xxx
              • Jun 2003
              • 31658
              #4
              Originally posted by Publisher Bucks
              Set your highest price point as the default and let the customer use the drop down to lower it if they want to.

              You can also make the price points seem more attractive by doing something like “$0.27 a day” instead of the full cost.
              That is interesting, as I would suggest the other way around, and have the trial as the default.

              To me showing a trial option shows confidence in your product, and a lower price will in my view be more apealing.
              XXX

                Comment

                • NatalieK
                  Natalie K
                  • Apr 2010
                  • 20107
                  #5
                  ok, first, you´re asking why many members join the monthly & then cancel...

                  retention, how many updates are you giving? one week to another, do these sales to cancel differentiate?

                  update daily & your trial to normal month fee is wrong...

                  should be trial to non recurring...

                  9.95 Trial 7-days Recurring 39.95 monthly
                  29.95 Recurring monthly
                  39.95 One month non recurring
                  69.95 3 months recurring
                  99.95 6 months recurring

                  although, i think too high for monthly, why not drop to 24.95

                  9.95 Trial 7-days Recurring 29.95 monthly
                  24.95 Recurring monthly
                  29.95 One month non-recurring
                  59.95 3 months recurring
                  109.95 12 months recurring <<<< "this can work better than 6mth"


                  and how about offering 50% discount on cancellation to continue...

                  monthly $12.49 half price discount...



                  I have many fans continue with the discounted cancelation subscription
                  My official site Custom vids Make money & get into the businessFirst time girls
                  Skype: GspotProductions - "Converting traffic into income since 2005"

                    Comment

                    • KrisKross
                      Confirmed User
                      • Jan 2006
                      • 5025
                      #6
                      Is A/B testing possible? Try a few different scenarios such as lowering the trial to 3 days or dropping the option all together.

                        Comment

                        • redwhiteandblue
                          Bollocks
                          • Jun 2007
                          • 2793
                          #7
                          7 day trial is too long, make it one day with no downloads.

                          One of the first rules of marketing - the longer you give someone to decide whether to make an impulse purchase, the more likely they are to decide not to. That's why so many offers - in whatever market - are time limited. "Hurry - buy now - offer only valid until midnight tonight!" etc etc.
                          Interserver unmanaged AMD Ryzen servers from $73.00

                            Comment

                            • fuzebox
                              making it rain
                              • Oct 2003
                              • 22351
                              #8
                              At the very least I'd change the trial to a 3 day, and rebill it at $39.

                              I'd personally also drop the non-recurring options.

                                Comment

                                • AMDWarrior
                                  Confirmed User
                                  • Nov 2006
                                  • 1488
                                  #9
                                  I have many fans....




                                  Bahahahaha

                                    Comment

                                    • adultinnovation
                                      WIFE CHANGING MONEY
                                      • Mar 2019
                                      • 5345
                                      #10
                                      Why would anyone pay for porn
                                      Adult Design
                                      HTML5 programming, Wordpress, Paysite Design, Logo Design & branding, Motion graphics, Tutorial Videos, Motion Advertisement's, 3D and 2D animation

                                        Comment

                                        • BRKUK
                                          Confirmed User
                                          • Sep 2022
                                          • 41
                                          #11
                                          Originally posted by adultinnovation
                                          Why would anyone pay for porn
                                          then, why are you here?

                                            Comment

                                            • CurrentlySober
                                              Too lazy to wipe my ass
                                              • Aug 2002
                                              • 38944
                                              #12
                                              Originally posted by adultinnovation
                                              Why would anyone pay for porn
                                              i poo for porn...


                                              👁️ 👍️ 💩

                                                Comment

                                                • The Porn Nerd
                                                  Living The Dream
                                                  • Jun 2009
                                                  • 19787
                                                  #13
                                                  Originally posted by fuzebox
                                                  I'd personally also drop the non-recurring options.
                                                  I was considering doing this, to increase my rebills. Right now I offer four pricing options with only one being non-recurring (30 day). But it is by far my most popular option (along with the yearly recurring option). I think it will pay off in the long run if I ditch this non-recurring option but will hurt in the short term.

                                                  Chargebacks may go up as a result, too. But overall I am hoping it's the wise choice. If it fails i can always reinstate the non-recurring anyway.
                                                  My Affiliate Programs:
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                                                    Comment

                                                    • DVTimes
                                                      xxx
                                                      • Jun 2003
                                                      • 31658
                                                      #14
                                                      Originally posted by redwhiteandblue
                                                      7 day trial is too long, make it one day with no downloads.

                                                      One of the first rules of marketing - the longer you give someone to decide whether to make an impulse purchase, the more likely they are to decide not to. That's why so many offers - in whatever market - are time limited. "Hurry - buy now - offer only valid until midnight tonight!" etc etc.
                                                      Yes

                                                      Two days max.
                                                      XXX

                                                        Comment

                                                        • DVTimes
                                                          xxx
                                                          • Jun 2003
                                                          • 31658
                                                          #15
                                                          Originally posted by fuzebox
                                                          I'd personally also drop the non-recurring options.
                                                          I would not, as people join then cancel because they only want to pay one month.

                                                          By leaving the one single payment option, then at least he gets a few more $$$ as the single option costs a bit more.
                                                          XXX

                                                            Comment

                                                            • DVTimes
                                                              xxx
                                                              • Jun 2003
                                                              • 31658
                                                              #16
                                                              Originally posted by adultinnovation
                                                              Why would anyone pay for porn
                                                              Several reasons.

                                                              1. It could be a model or models on the site that they are fans of.
                                                              2. Porn tubes because of visa problems have had to get rid of a lot of content, so people may have to join a pay site to see the content.
                                                              3. Quality and add free.
                                                              4. Niche content.

                                                              Plus many other reasons.
                                                              XXX

                                                                Comment

                                                                • OneHungLo
                                                                  So Fucking Banned
                                                                  • May 2001
                                                                  • 40906
                                                                  #17
                                                                  Originally posted by The Porn Nerd
                                                                  I was considering doing this, to increase my rebills. Right now I offer four pricing options with only one being non-recurring (30 day). But it is by far my most popular option (along with the yearly recurring option). I think it will pay off in the long run if I ditch this non-recurring option but will hurt in the short term.

                                                                  Chargebacks may go up as a result, too. But overall I am hoping it's the wise choice. If it fails i can always reinstate the non-recurring anyway.
                                                                  Oh no way. I would kill the 30-day nonrecurring and offer a 6-month nonrecurring. I offer 30 day & 60 day recurring and 6 months nonrecurring. The money is in the recurring but you will have guys that will pay a premium so they don't have to worry about getting rebilled into oblivion.

                                                                    Comment

                                                                    • plsureking
                                                                      bored
                                                                      • Aug 2003
                                                                      • 4904
                                                                      #18
                                                                      Originally posted by fuzebox
                                                                      At the very least I'd change the trial to a 3 day, and rebill it at $39.

                                                                      I'd personally also drop the non-recurring options.


                                                                      anyone who thinks non-recurring is a good idea in porn doesn't have enough sales to matter. the only caveat being 6mo or 1y subs. however those are nice rebills too :D

                                                                      just make sure there's a clear cancel button on the join page and settle in for years of rebills...
                                                                      .
                                                                      .
                                                                      .
                                                                      Originally posted by redwhiteandblue
                                                                      7 day trial is too long, make it one day with no downloads.

                                                                      One of the first rules of marketing - the longer you give someone to decide whether to make an impulse purchase, the more likely they are to decide not to. That's why so many offers - in whatever market - are time limited. "Hurry - buy now - offer only valid until midnight tonight!" etc etc.
                                                                      spot on.

                                                                      #
                                                                      PornCMS / low cost paysite management with hosting

                                                                        Comment

                                                                        • BRKUK
                                                                          Confirmed User
                                                                          • Sep 2022
                                                                          • 41
                                                                          #19
                                                                          Originally posted by DVTimes
                                                                          Several reasons.


                                                                          2. Porn tubes because of visa problems have had to get rid of a lot of content, so people may have to join a pay site to see the content.


                                                                          Plus many other reasons.
                                                                          tube sites are almost dead. no new content. only verified users are able to upload the video. so no more stealing content

                                                                            Comment

                                                                            • plsureking
                                                                              bored
                                                                              • Aug 2003
                                                                              • 4904
                                                                              #20
                                                                              Originally posted by BRKUK
                                                                              tube sites are almost dead. no new content. only verified users are able to upload the video. so no more stealing content
                                                                              that's some promising news <3

                                                                              #
                                                                              PornCMS / low cost paysite management with hosting

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                                                                                • NatalieK
                                                                                  Natalie K
                                                                                  • Apr 2010
                                                                                  • 20107
                                                                                  #21
                                                                                  Originally posted by KrisKross
                                                                                  Is A/B testing possible? Try a few different scenarios such as lowering the trial to 3 days or dropping the option all together.
                                                                                  absolutely...

                                                                                  try & test

                                                                                  Originally posted by redwhiteandblue
                                                                                  7 day trial is too long, make it one day with no downloads.
                                                                                  7 days is way too long, 1 maybe too little, as KrisKross said, 3 day is worthwhile, people love to play for a few days and this also gets people hooked

                                                                                  Originally posted by fuzebox
                                                                                  At the very least I'd change the trial to a 3 day, and rebill it at $39.

                                                                                  I'd personally also drop the non-recurring options.
                                                                                  Way too high, but yes, 3 day, onto 29.99

                                                                                  Originally posted by OneHungLo
                                                                                  Oh no way. I would kill the 30-day nonrecurring and offer a 6-month nonrecurring. I offer 30 day & 60 day recurring and 6 months nonrecurring. The money is in the recurring but you will have guys that will pay a premium so they don't have to worry about getting rebilled into oblivion.
                                                                                  yes, get rid of the non recurring, is adding confusion to what´s on offer & if someone wants to cancel after purchasing, then they can, as MrUnderwater mentioned, the billing company state that it´s easy to cancel on processing, this I think is great, it secures the sale


                                                                                  a trial to monthly
                                                                                  monthly recurring
                                                                                  3 month
                                                                                  12 month


                                                                                  forget 6 months, go for the year
                                                                                  My official site Custom vids Make money & get into the businessFirst time girls
                                                                                  Skype: GspotProductions - "Converting traffic into income since 2005"

                                                                                    Comment

                                                                                    • fuzebox
                                                                                      making it rain
                                                                                      • Oct 2003
                                                                                      • 22351
                                                                                      #22
                                                                                      Originally posted by NatalieK
                                                                                      Way too high, but yes, 3 day, onto 29.99
                                                                                      If a user will rebill at $30 they'll rebill at $40. Does not affect the actual retention on a large sample size over a long term.

                                                                                      You need to recoup the losses from them choosing the cheap trial instead of the monthly.

                                                                                        Comment

                                                                                        • plsureking
                                                                                          bored
                                                                                          • Aug 2003
                                                                                          • 4904
                                                                                          #23
                                                                                          Originally posted by fuzebox
                                                                                          If a user will rebill at $30 they'll rebill at $40. Does not affect the actual retention on a large sample size over a long term.

                                                                                          You need to recoup the losses from them choosing the cheap trial instead of the monthly.
                                                                                          yea i don't get rebilling a trial at the normal monthly rate. where's the benefit to the seller? i have a lot of pricing discussions with site owners

                                                                                          #
                                                                                          PornCMS / low cost paysite management with hosting

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                                                                                            • The Porn Nerd
                                                                                              Living The Dream
                                                                                              • Jun 2009
                                                                                              • 19787
                                                                                              #24
                                                                                              Originally posted by OneHungLo
                                                                                              Oh no way. I would kill the 30-day nonrecurring and offer a 6-month nonrecurring. I offer 30 day & 60 day recurring and 6 months nonrecurring. The money is in the recurring but you will have guys that will pay a premium so they don't have to worry about getting rebilled into oblivion.
                                                                                              Originally posted by plsureking
                                                                                              yea i don't get rebilling a trial at the normal monthly rate. where's the benefit to the seller? i have a lot of pricing discussions with site owners

                                                                                              #
                                                                                              I like the ideas in this thread!!

                                                                                              My Affiliate Programs:
                                                                                              Porn Nerd Cash | Porn Showcase | Aggressive Gold

                                                                                              Over 90 paysites to promote!
                                                                                              Now on Teams: peabodymedia

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                                                                                                • OneHungLo
                                                                                                  So Fucking Banned
                                                                                                  • May 2001
                                                                                                  • 40906
                                                                                                  #25
                                                                                                  Originally posted by The Porn Nerd
                                                                                                  I like the ideas in this thread!!

                                                                                                  You'll double your money by dropping that 30-day nonrecurring. And you'll make even more by adding a 6-month nonrecurring option. Whatever you do drop that 30-day nonrecurring. That's killing your income.

                                                                                                    Comment

                                                                                                    • CurrentlySober
                                                                                                      Too lazy to wipe my ass
                                                                                                      • Aug 2002
                                                                                                      • 38944
                                                                                                      #26
                                                                                                      Personally, when I join up to a site (which I actually do reasonably often) I look for a straight forward joining system.

                                                                                                      I just like a monthly fee, a 3 OR 6 month fee, and perhaps a yearly fee. Simple - As someone who signs up to sites, I feel that anything else is just attempted confusing trickery / fuckary.

                                                                                                      People are not completely stupid - They know they can cancel the first months fee straight away, and not get rebilled, still having a month to enjoy the site.

                                                                                                      Once you have too many options, that make someone stop and do maths before signing up, you are losing customers.

                                                                                                      I made a thread recently about 'Sindrive' charging a one time 'Signup Fee' for 'admin' - (Of course, I can't find it now via search, but it was within the last few months) It just looked sketchy and wrong. The wording made me think they were pulling my pants down.

                                                                                                      OK, this is probably an unpoopular opinion, because a lot of people have a lot of time invested in different price points and the psychology behind them... But I like to just keep it simple.

                                                                                                      Just my as a paying customer...


                                                                                                      👁️ 👍️ 💩

                                                                                                        Comment

                                                                                                        • The Porn Nerd
                                                                                                          Living The Dream
                                                                                                          • Jun 2009
                                                                                                          • 19787
                                                                                                          #27
                                                                                                          Originally posted by OneHungLo
                                                                                                          You'll double your money by dropping that 30-day nonrecurring. And you'll make even more by adding a 6-month nonrecurring option. Whatever you do drop that 30-day nonrecurring. That's killing your income.
                                                                                                          I am dropping it starting this month (March) and will judge over the course of several months but I tend to agree with your assessment.

                                                                                                          Originally posted by CurrentlySober
                                                                                                          Personally, when I join up to a site (which I actually do reasonably often) I look for a straight forward joining system.

                                                                                                          I just like a monthly fee, a 3 OR 6 month fee, and perhaps a yearly fee. Simple - As someone who signs up to sites, I feel that anything else is just attempted confusing trickery / fuckary.

                                                                                                          People are not completely stupid - They know they can cancel the first months fee straight away, and not get rebilled, still having a month to enjoy the site.

                                                                                                          Once you have too many options, that make someone stop and do maths before signing up, you are losing customers.

                                                                                                          I made a thread recently about 'Sindrive' charging a one time 'Signup Fee' for 'admin' - (Of course, I can't find it now via search, but it was within the last few months) It just looked sketchy and wrong. The wording made me think they were pulling my pants down.

                                                                                                          OK, this is probably an unpoopular opinion, because a lot of people have a lot of time invested in different price points and the psychology behind them... But I like to just keep it simple.

                                                                                                          Just my as a paying customer...
                                                                                                          I think the number of options is definitely a factor. I currently have four pricing options but will be reducing that to three (monthly recurring, six month and one year recurring). Trying to keep it simple stupid (KISS method lol).
                                                                                                          My Affiliate Programs:
                                                                                                          Porn Nerd Cash | Porn Showcase | Aggressive Gold

                                                                                                          Over 90 paysites to promote!
                                                                                                          Now on Teams: peabodymedia

                                                                                                            Comment

                                                                                                            • CurrentlySober
                                                                                                              Too lazy to wipe my ass
                                                                                                              • Aug 2002
                                                                                                              • 38944
                                                                                                              #28
                                                                                                              Originally posted by The Porn Nerd
                                                                                                              I think the number of options is definitely a factor. I currently have four pricing options but will be reducing that to three (monthly recurring, six month and one year recurring). Trying to keep it simple stupid (KISS method lol).
                                                                                                              Exactly - The last thing you wanna be doing is working out the best option, when all you wanna do is get to the content...

                                                                                                              Plus, there's always a bit of reverse psychology going on (in a bad way) when people see a recurring AND non recurring option. Perhaps its supposed to make the punter think - OK, I pay an extra few bucks, but I dont need to cancel - But to many is says - Hold on - If I DONT choose that option, IS IT GOING TO BE HARD FOR ME TO CANCEL? And again, that kills the mood...

                                                                                                              Anyway, back to Sindrive. Had they just said that its 39.99 a month, I may well have just signed up for the month and canceled in a few days time... Likewise had it said 39.99 but recurs at a discounted 24.99 from next month on, I may have well have signed up and NOT cancelled a few days later...



                                                                                                              But because the have it as some kinda bogus 'Signup Fee' which makes ZERO sense, either to me as someone in the know, or me as a paying punter - I chose NOT to join instead... Their loss


                                                                                                              👁️ 👍️ 💩

                                                                                                                Comment

                                                                                                                • djroof
                                                                                                                  JuicyDevils.gr Owner
                                                                                                                  • Jan 2004
                                                                                                                  • 25505
                                                                                                                  #29
                                                                                                                  Originally posted by NatalieK
                                                                                                                  ok, first, you´re asking why many members join the monthly & then cancel...

                                                                                                                  retention, how many updates are you giving? one week to another, do these sales to cancel differentiate?

                                                                                                                  update daily & your trial to normal month fee is wrong...

                                                                                                                  should be trial to non recurring...

                                                                                                                  9.95 Trial 7-days Recurring 39.95 monthly
                                                                                                                  29.95 Recurring monthly
                                                                                                                  39.95 One month non recurring
                                                                                                                  69.95 3 months recurring
                                                                                                                  99.95 6 months recurring

                                                                                                                  although, i think too high for monthly, why not drop to 24.95

                                                                                                                  9.95 Trial 7-days Recurring 29.95 monthly
                                                                                                                  24.95 Recurring monthly
                                                                                                                  29.95 One month non-recurring
                                                                                                                  59.95 3 months recurring
                                                                                                                  109.95 12 months recurring <<<< "this can work better than 6mth"


                                                                                                                  and how about offering 50% discount on cancellation to continue...

                                                                                                                  monthly $12.49 half price discount...



                                                                                                                  I have many fans continue with the discounted cancelation subscription
                                                                                                                  Damn so good analysis ;)

                                                                                                                    Comment

                                                                                                                    • NatalieK
                                                                                                                      Natalie K
                                                                                                                      • Apr 2010
                                                                                                                      • 20107
                                                                                                                      #30
                                                                                                                      Originally posted by djroof
                                                                                                                      Damn so good analysis ;)
                                                                                                                      although, agreeing with dropping the one month non recurring, if the customer wants to cancel, they can & this would give less choice, less confusion as thepornnerd mentioned...

                                                                                                                      keeping it simple always is a good idea
                                                                                                                      My official site Custom vids Make money & get into the businessFirst time girls
                                                                                                                      Skype: GspotProductions - "Converting traffic into income since 2005"

                                                                                                                        Comment

                                                                                                                        • OneHungLo
                                                                                                                          So Fucking Banned
                                                                                                                          • May 2001
                                                                                                                          • 40906
                                                                                                                          #31
                                                                                                                          Originally posted by The Porn Nerd
                                                                                                                          I am dropping it starting this month (March) and will judge over the course of several months but I tend to agree with your assessment. .
                                                                                                                          I think they just pay the premium to not get zapped for $300 bucks for forgetting to cancel.

                                                                                                                          I've thought about removing the nonrecurring 6-month but that money is too good. You'll be shocked at the number of people that go for it.

                                                                                                                          I just checked my stats and that 6-month membership option is 20% of my sales.

                                                                                                                          So if you're doing 1,000 sales a month at $30.00 a month = $30,000.00

                                                                                                                          That same month could look like 800 sales x $30.00 = $24,000 + 200 sales x $99.00 = $43,800.00

                                                                                                                          It's a big jump.

                                                                                                                          Update this thread in a month or two and report back how surprised you are that people are grabbing that 6-month nonrecurring.

                                                                                                                            Comment

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