Which is better, bounce rate or time on site?

Collapse
X
Collapse
 
  • Page of 1
  • Time
  • Show
Clear All
new posts
Previous template Next
  • redwhiteandblue
    Bollocks
    • Jun 2007
    • 2793
    #1

    Tech Which is better, bounce rate or time on site?

    I'm split testing some changes on a tube site which involve adding some content to some pages, including more banners to click on. So far the results are

    Overall it produces more clicks to sponsors, which seems obvious since there are more banners;
    On iPhone it increases time on site and lowers bounce rate, by statistically significant amounts;
    But on Android, iPad, Windows and Mac it lowers time on site whilst also lowering bounce rate. I can't think why unless it's because users are more likely to click out to a sponsor and therefore spend less time on site.

    Which would you prefer to have, lower bounce rate or higher time on site (but not both)?
    Interserver unmanaged AMD Ryzen servers from $73.00
    Tags: None
    • celandina
      Too lazy to set a custom title
      • Jun 2006
      • 11721
      #2
      Both have a different function:

      In short:

      Bounce: Visitor does NOT like the shit at the first sight. a.k.a. "shit in , shit out"

      Time on Site: Visitor likes what he sees if the time is significant. If it is short, then he does not like most of the shit and leaves, If the time is long he likes the content. 15 minutes and more is considered good. Anything less is still " shit in , less shit out".

        Comment

        • NatalieK
          Natalie K
          • Apr 2010
          • 20110
          #3
          interesting to know more banners and links have created more interest, we´re just updating more links out on my blog...

          thanks for the info
          My official site / Custom vids / Make money links / First time girls
          Email: [email protected] - "Converting traffic into income since 2005"

            Comment

            • wankawonk
              Confirmed User
              • Aug 2015
              • 1018
              #4
              It seems like you should double check all your numbers and how you're running your tests, because your results do not make much sense.

              if your numbers/tests are truly accurate -- I would segment down to google traffic and optimize for time on site. Its a better indicator of user satisfaction -- clicks can be baited and lead to a bad user experience -- but if the user stays on your site a long time, that's a pretty hard thing to fake or cheat for.

                Comment

                • pornguy
                  Too lazy to set a custom title
                  • Mar 2003
                  • 62912
                  #5
                  TOS is very important.
                  PornGuy skype me pornguy_epic

                  AmateurDough The Hottes Shemales online!
                  TChicks.com | Angeles Cid | Mariana Cordoba | MAILERS WELCOME!

                    Comment

                    • S3X_Jay
                      Registered User
                      • Dec 2020
                      • 38
                      #6
                      Originally posted by redwhiteandblue
                      Which would you prefer to have, lower bounce rate or higher time on site (but not both)?
                      Depends on the type of site and the type of bounce. Specifically, for a tube site, "bouncing" to go to the sponsor site is ideal, but that will lower time on site. Bouncing to go anywhere else would be bad. If you log an event when they go to the sponsor site the event will be seen as another page view, so they'll no longer be considered a bounce. That's the ideal way to track IMHO. In that case bounces are bad (because they don't include going to the sponsor site). And in that scenario low time on site for people clicking on sponsor links is not a problem.
                      For the past 12+ years I've focused on building & running gay affiliate sites.

                        Comment

                        • redwhiteandblue
                          Bollocks
                          • Jun 2007
                          • 2793
                          #7
                          Originally posted by S3X_Jay
                          Depends on the type of site and the type of bounce. Specifically, for a tube site, "bouncing" to go to the sponsor site is ideal, but that will lower time on site. Bouncing to go anywhere else would be bad. If you log an event when they go to the sponsor site the event will be seen as another page view, so they'll no longer be considered a bounce. That's the ideal way to track IMHO. In that case bounces are bad (because they don't include going to the sponsor site). And in that scenario low time on site for people clicking on sponsor links is not a problem.
                          That's what I thought. Anyhow, with more data I seemed to get the results I was expecting, more click thru, higher TOS and lower B/R. Now for my next experiment....
                          Interserver unmanaged AMD Ryzen servers from $73.00

                            Comment

                            • Beaver1
                              Confirmed User
                              • Dec 2002
                              • 651
                              #8
                              Originally posted by redwhiteandblue
                              Which would you prefer to have, lower bounce rate or higher time on site (but not both)?
                              Does a lower bounce rate not automatically lead to a longer average time on the page?

                              Greetings Beaver
                              Buy and Sell Cam, Dating, Gaming, Gambling and Mainstream Pop-ups: Pop Ads

                                Comment

                                • redwhiteandblue
                                  Bollocks
                                  • Jun 2007
                                  • 2793
                                  #9
                                  Originally posted by Beaver1
                                  Does a lower bounce rate not automatically lead to a longer average time on the page?

                                  Greetings Beaver
                                  Not necesarily although that's what you'd normally expect. In theory if you can get more people to click on an ad banner more quickly, that might lower TOS and bounce rate at the same time.
                                  Interserver unmanaged AMD Ryzen servers from $73.00

                                    Comment

                                    • ilnjscb
                                      Confirmed User
                                      • Jun 2009
                                      • 8972
                                      #10
                                      If you can split it up, there is always a certain % that will bounce quickly. Remove them and see where the median is for the remaining - that is your real TOS and your real traffic.

                                        Comment

                                        Previous template Next
                                        Working...