AWEmpire stats questions

guess why that is

I admit the stats it's hard to tell and pin point exact referrers/campaigns sometimes. When I make sales after the initial signup, I can't tell which domain or campaign was responsible for the user. Unless someone can help me with that.

Picking the whitelabel solution for me was the right way to go about my experience with them, however I have made a decent penny off the livejasmin domain users that joined (but how many were cookied already?).

Some of their promo tools actually require follow through on the user's end for clicks to count. So I can't tell you exactly if it's a second page click counts or anything. I'm moreso bumping thread for answers myself.

Thanks for the insights.

I actually want to see a campaign breakdown for the clicks, not just for the transactions though.

Hope we can get some answers.

True, Stats in most webcam affiliate programs could use some improvement actually. May I suggest to use a third party tracker? It would make your life so much easier and your stats way more complete..

minus the money

Yea, third party tracker can help with measuring the clicks on my side.

But I want to see the sales too, and the numbers they measure.

Isn't the whole point of using the third party tracker to set up the Postback tracking so you can see the whole 9 yards? impressions, clicks, (sometimes regs), sales, ctr, cvr etc?

That's what I do and it works like a dream, makes it so much more reliable and easier to work with many different programs..

You are right that's a good system. I don't have one yet though, and many of my sponsors don't offer postbacks unfortunately.

Maybe I'll set it up one day, but it's not a good enough reason for AWE's normal stats to suck. :-)

BigFurry you're killing me with all this bad press bro! Good news is that hopefully soon we''ll start developing a completely new stats interface which is guaranteed to knock your socks off! I've seen some hidden transcripts and it looks real promising. Until then, we're happy to help everyone with postback setups, which most of our bigger affiliates use anyway.
Additionally, until then, I'm comfortable saying that the incredible improvements on LJ, make up for the lack in visually optimized stats in AWE..But again, you're right, a facelift is needed!

Why do you think the owner is one of the richest in his country?

Glad to hear, looking forward to it!

The visuals don't matter though, we want data not prettiness. :-) You shouldn't waste your developer's time on the visuals until all the raw data lookups are coded and available to affiliate.
In fact, some of the programs fancy Web2 stats interfaces get in the way of getting the data.

Black text, default font, etc is good enough!
Just make it as much data as possible, with as many breakdowns as possible (breakdown by program, site, country, device, campaign, biller), looking up all transactions of a single user I sent, possibility to get 10 years of data with no date limits, and all that stuff :-)

Hey I appreciate the detailed reply about what you're looking for. My answer was a little incomplete. By visual, I actually did mean including a ton of ways to break down the stats, instead of just throwing a ton of raw data into the mix. So it'l be a visual and functional update in every way. I can't wait for it honestly

Okay that sounds good

Also, regarding the other question in the first post - what qualifies as a unique hit?

Clicking on an affiliate link should show up as a unique hit in the stats?
Or it will count only if that visitor clicks something else or visits the join page?

This one is a little more complicated. In theory every click on any of our jump links should record a new click in the stats. No further user action would be required for the click to be considered valid.

But let's set a few facts straight first. The click tracking is a little outdated. It's an old piece of java code that hasn't been investigated for a while. For those promoting whitelabels this isn't a problem, since they can link GA with the WL. For those promoting LJ or brand sites, it's a different story, and indeed you'd have to rely either on a third party tracker again, or the AWE stats.

Which brings me to the next point. GA tracks traffic in terms of sessions and users. GA users are usually considered unique. For the purpose of this small comparison, let's mirror GA users with unique AWE clicks.

Here is what I found comparing three affiliates for a certain date range pushing PPS links, all branded sites included (only excluding WLs):

Affiliate A:
AWE unique clicks: 765
GA Users: 544
Difference: 28%

Affiliate B:
AWE unique clicks: 29665
GA Users: 25925
Difference: 12,6%

Affiliate C:
AWE unique clicks: 89232
GA Users: 85580
% Difference: 4%

Based on this, we could conclude that rather than clicks being missing, there may actually be a few too many showing. Or, some users are missed in GA due to aggregation of data or some users never even being tracked, possibly.

Having said that, based on these numbers, our click tracking does indeed seem to deviate from data found in GA. But which one is more accurate? And how come the % in difference differs so much between them? Is it only because of volume difference? Or there something else in play?

Either way, if we take these three and take an average, then we're dealing with a 15% deviation, to the upside for AWE compared to GA.

In other words, you can either apply this rule if clicks are important to you, or, as I mentioned earlier, use a 3rd party..

Hoping this answer is somewhat satisfactory and detailed enough :D

Let me add a little icing on this cake quickly. I'd like to know what people think.

At the moment, we're already pulling data from GA into the AWE stats. That's how we managed to add UTM columns into the stats in the first place.. (useful.. use it!)

Should we unify everything with GA by replacing unique clicks with Users and raw clicks with sessions? Would that not be much more useful?

What do you guys think?

Well that's detailed yes, but I was interested in LiveJasmin click counting not whitelabels, sorry :-)

Personally I think GA stuff is a good idea as an additional thing. But many affiliates want their hits and ratios measured using the traditional metrics of uniques and raw hits, because that's what 99% of their sponsors have.

It would also cause a break in the stats if you changed how things are counted. Affiliates should be able to run all time reports, eg. 2000-2020.

Also Google Analytics has some monthly limits and some of its reports are subject to sampling I believe.

But but but..

"Here is what I found comparing three affiliates for a certain date range pushing PPS links, all branded sites included (only excluding WLs):"

So these stats were for LJ (and other branded sites, not Whitelabels

Regarding the infinite stat reports. I'm working on get that added. I have a plan for it already.

Ahh right, I apologize. I read your response too quick. Alright, so every tracking link click should count then. Thank you.


Good stuff!