Is return traffic good or bad?

well
I would say it's good cause you can still send 'em to a trade or something

I have about the same percentage of uniques on my sites. What's the average among everybody?

u have so much return traffic because your site is not surfer friendly, so people comes back trying to find the right way for pics...

Apparently, some people have experimented with rotating banner scripts and have had much success with return traffic ...

You've got to distinguish between impressions minus uniques and return traffic. I mean if you have a four page site with a counter on each page you could have 4 times the impressions you have uniques.

Build a nice 404 trap and then change the page names

raws vs uniques doesn't really mean shit -- a lot of surfers out there are sharing the same IP because of the ISP or for whatever reason (please explain this if you know). One time I tracked all the IP's of my surfers over the period of maybe a month -- and found that almost half of all traffic is non-unique -- the difference between raws and uniques is only a function of how often you reset your log of IP's... If you reset your IP log every day, almost all your traffic will magically become "unique" -- most of the 3rd party trackers don't have the resources to track your IP's over a long period of time -- really the whole uniques vs. raws ratio is useless info unless your doing relative comparisons.

Look at the Calvin website for AP (click settings) "Unique To Entire ctc.amateurpages.com program
Reset Every 72 Hours"

I think some of these stats programs are using cookies to determine when a visitor has bookmarked the site (which is very accurate info -- websidestory has this I think) -- I'd much rather have this info than estimates based on javascript referrer info (a lot of 3rd party counters consider any hit w/o referrer info to be a bookmark) A lot of browsers allow you to turn off the javascript referrer info -- and some people turn off javascript entirely.

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-- thefly.net