Exact Match Premium Domain - Worth It?

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  • incredibleworkethic
    Confirmed User
    • Sep 2009
    • 2302

    #1

    Business Exact Match Premium Domain - Worth It?

    I know a lot of factors are to play, depends on the niche, keyword and domain itself.

    Would you buy an exact match domain for $4kUS?

    I'm talking KEYWORDporn.com. Let's say the keyword is doing well for me on other sites I'm running but I want to be the leader of the keyword.

    Are there any websites or resources I can use to check if the domain is ruined or not? Right now it just redirects to another site.

    The money is a little bit of a stretch to get, based on future earnings and expenses it might take me 1-2 months to pay it off but then I would own the keyword+porn.com.

    I contacted the owner of the domain, they said almost 20k for the domain, but namesilo.com says it's $4k buy it now.

    Is there anything in your due diligence that you would perform if you were me?

    Sorry for a business thread
  • Klen
    • Aug 2006
    • 32235

    #2
    In shortly, no. They used to worth gold, as they were giving you almost instant first position on google for same keyword, but then google said no no no and it does not work anymore, making EMD domains useless. I was hoping how there is still a bug which would atleast combo of domain and extension to make it work, but they fixed it too. But i noticed one funny thing then - if you let say have domain sex.porn , you wont rank for keyword sex porn anywhere, but you will be still first on keywords sex.porn (with dot) . So, if you can manage people to use dots when searching, then it can worth lol

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    • incredibleworkethic
      Confirmed User
      • Sep 2009
      • 2302

      #3
      Originally posted by KlenTelaris
      In shortly, no. They used to worth gold, as they were giving you almost instant first position on google for same keyword, but then google said no no no and it does not work anymore, making EMD domains useless. I was hoping how there is still a bug which would atleast combo of domain and extension to make it work, but they fixed it too. But i noticed one funny thing then - if you let say have domain sex.porn , you wont rank for keyword sex porn anywhere, but you will be still first on keywords sex.porn (with dot) . So, if you can manage people to use dots when searching, then it can worth lol
      So let's say i had: BDSMPorn.com and made it a tube for example. And people liked it, and my retention was good and uploaded exactly what they want so bounce rate was great and all that - some incoming links. There's a chance that it won't do shit for my business?

      Now, investment wise, let's say this expense is 10% of my income (could be more or less, just an example), would it still be the same answer in terms of risk?

      Would be cool to own the exact match! Trying to talk myself out of it. But then again if the cost is only 10% of my income.... I'm talking myself into it lol.

      Comment

      • Klen
        • Aug 2006
        • 32235

        #4
        Originally posted by incredibleworkethic
        So let's say i had: BDSMPorn.com and made it a tube for example. And people liked it, and my retention was good and uploaded exactly what they want so bounce rate was great and all that - some incoming links. There's a chance that it won't do shit for my business?

        Now, investment wise, let's say this expense is 10% of my income (could be more or less, just an example), would it still be the same answer in terms of risk?

        Would be cool to own the exact match! Trying to talk myself out of it. But then again if the cost is only 10% of my income.... I'm talking myself into it lol.
        For that answer would be same as for any premium domain - buy it only if you want a cool branding name, as there is no other benefits. There is one trick, when domain which you want is taken, you just add an letter a before it and you have almost identical domain . So in this case, abdsmporn.com might be available to register.

        Comment

        • NALEM
          Confirmed User
          • Nov 2010
          • 3165

          #5
          Originally posted by KlenTelaris
          For that answer would be same as for any premium domain - buy it only if you want a cool branding name, as there is no other benefits. There is one trick, when domain which you want is taken, you just add an letter a before it and you have almost identical domain . So in this case, abdsmporn.com might be available to register.
          OMG incredibleworkethic, an actual business related question.

          As KlenTelaris stated, exact match domains no longer have the same SEO value they carried long ago, nonetheless there is still some value in both SEO matrix and more importantly in the branding.

          Simple. If you can afford to buy it (without cutting back on food and heating for the family)
          absolutely go for it. BTW, if you can, don't forget to pick up the hyphenated version as well.
          "The time men spend in trying to impress others they could spend in doing the things by which others would be impressed."

          Comment

          • GAMEFINEST
            Make STACK$
            • Nov 2006
            • 14478

            #6
            It carries lot of weight, EMD are worth valued higher since they can rank with some seo work
            Compound interest.

            Comment

            • bns666
              Confirmed Fetishist
              • Mar 2005
              • 11555

              #7
              bdsmporn.com would be worth more than $4k.
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              • Klen
                • Aug 2006
                • 32235

                #8
                Originally posted by GAMEFINEST
                It carries lot of weight, EMD are worth valued higher since they can rank with some seo work
                With "some seo work"any domain name can rank.

                Comment

                • robwod
                  Confirmed User
                  • Nov 2005
                  • 2540

                  #9
                  A big benefit beyond SEO is memorability. It is a lot easier to remember KEYWORDporn.com than [someletter]KeywordPorn.com

                  Insofar as SEO, it can have some advantage if you structure the site properly around that brand and stay focused on it. It certainly does not hurt.

                  But memorability is something a lot of people seem to overlook these days. And a strong domain wil also lessen loss to typos and, accordingly, to typo domainers.
                  NSFW

                  Comment

                  • topadult
                    Confirmed User
                    • Jun 2015
                    • 507

                    #10
                    EMD still works very well ;)
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                    • incredibleworkethic
                      Confirmed User
                      • Sep 2009
                      • 2302

                      #11
                      Originally posted by bns666
                      bdsmporn.com would be worth more than $4k.
                      That's an example.

                      Comment

                      • incredibleworkethic
                        Confirmed User
                        • Sep 2009
                        • 2302

                        #12
                        Originally posted by NALEM
                        OMG incredibleworkethic, an actual business related question.

                        As KlenTelaris stated, exact match domains no longer have the same SEO value they carried long ago, nonetheless there is still some value in both SEO matrix and more importantly in the branding.

                        Simple. If you can afford to buy it (without cutting back on food and heating for the family)
                        absolutely go for it. BTW, if you can, don't forget to pick up the hyphenated version as well.
                        Awesome yes, my business is separate from my full time job I feed the family with.

                        Thanks everyone. Let you know if I do it.

                        Any way to see if a domain has been ruined in some way? Like banned or spam?

                        Comment

                        • redwhiteandblue
                          Bollocks
                          • Jun 2007
                          • 2793

                          #13
                          I think it depends on how you handle the keyword density and anchor text ratio. By definition with an EMD using your brand in your anchor texts means you also have exact keyword match in your anchors and therein lies the problem - very easy to be caught by over-optimisation penalty. Avoid that and you should be good.
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                          Comment

                          • redwhiteandblue
                            Bollocks
                            • Jun 2007
                            • 2793

                            #14
                            Originally posted by incredibleworkethic
                            Are there any websites or resources I can use to check if the domain is ruined or not? Right now it just redirects to another site.
                            Majestic or Ahrefs but not for free. Maybe Majestic still gives you one go for free, not sure now.
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                            Comment

                            • incredibleworkethic
                              Confirmed User
                              • Sep 2009
                              • 2302

                              #15
                              I spoke to a bunch of people in my life about it as well. They said go for it you might regret it.

                              I hit submit.

                              It's not an instant order so we'll see if it went through tomorrow. Otherwise namesilo refunds me.

                              Comment

                              • PornDiscounts-V
                                Confirmed User
                                • Oct 2003
                                • 5744

                                #16
                                Speaking from experience.

                                Don't buy it for SEO purposes. It is actually more difficult with exact match because your brand will be word-porn.com and having links into you with that text too often can actually hurt you. Even though it's your brand name.

                                Do buy it for branding. If it were a tube that was for a certain niche, it is good to have an easy to remember domain name.
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                                • BaldBastard
                                  Too lazy to set a custom title
                                  • Jan 2001
                                  • 16815

                                  #17
                                  Pm me the name I may have something in that niche, I still have a few adult domains

                                  Comment

                                  • incredibleworkethic
                                    Confirmed User
                                    • Sep 2009
                                    • 2302

                                    #18
                                    The domain is still in progress but it's showing sold where it was posted. Should know more this coming week.

                                    It was regged in 2001, domain reg history matters and helps still?

                                    Comment

                                    • incredibleworkethic
                                      Confirmed User
                                      • Sep 2009
                                      • 2302

                                      #19
                                      I checked the status and it says pending transfer. So things must be on their way.

                                      Comment

                                      • incredibleworkethic
                                        Confirmed User
                                        • Sep 2009
                                        • 2302

                                        #20
                                        I own it! I'll revive this thread once my project comes to life. Thanks for all your input!

                                        Comment

                                        • magneto664
                                          God Bless You
                                          • Aug 2014
                                          • 1470

                                          #21
                                          Originally posted by incredibleworkethic
                                          I know a lot of factors are to play, depends on the niche, keyword and domain itself.

                                          Would you buy an exact match domain for $4kUS?

                                          I'm talking KEYWORDporn.com. Let's say the keyword is doing well for me on other sites I'm running but I want to be the leader of the keyword.
                                          Nope. I never see a keyword match domain for a
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                                          Comment

                                          • CurrentlySober
                                            Too lazy to wipe my ass
                                            • Aug 2002
                                            • 38953

                                            #22
                                            Originally posted by incredibleworkethic
                                            I own it! I'll revive this thread once my project comes to life. Thanks for all your input!
                                            Congrats Hope it works out for you


                                            👁️ 👍️ 💩

                                            Comment

                                            • bns666
                                              Confirmed Fetishist
                                              • Mar 2005
                                              • 11555

                                              #23
                                              Congrats
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                                              Comment

                                              • incredibleworkethic
                                                Confirmed User
                                                • Sep 2009
                                                • 2302

                                                #24
                                                20 days in of owning it
                                                - page 2 for keyword + porn
                                                - 500 visitors a day
                                                - no sales yet as traffic just picked up
                                                - 300 videos with custom description / title added

                                                Comment

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