How can I identify why people aren't checking out with their cart?

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  • toys4tots
    Registered User
    • Jul 2017
    • 19
    #1

    How can I identify why people aren't checking out with their cart?

    I've got analytics showing that mostly everyone that adds items to their cart on my site never checks out. I have analytics showing the "Steps" they take but it's not quite telling me the "Why" they don't check out. Anyone have any tips on troubleshotting this?

    Here's an image of my cart page (doesn't seem to be the issue)

    And then the checkout page (seems something is wrong)




    Tags: analytics, cart, page, tips, troubleshotting
    • sarettah
      see you later, I'm gone
      • Oct 2002
      • 14320
      #2
      Maybe they are going in to see the shipping? Might change up your text to state earlier that there is Free shipping for in the US and see if that changes the behaviour some.

      .
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        • bns666
          Confirmed Fetishist
          • Mar 2005
          • 11555
          #3
          maybe too expensive shipping, not offering shipping to that specific country, maybe bot traffic...
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            • Barry-xlovecam
              It's 42
              • Jun 2010
              • 18083
              #4
              Maybe, make an exit survey for cart abandonments. 1 in 20 people might reply but you would get some input that was not a guess.

              If I were to guess;
              What are the countries of origin -- US/Canada?
              How many go from page 1 to page 2
              Are they having second thoughts about the price.

              Page 1 ADD TO CART
              Page 2 CHECKOUT

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                • magneto664
                  God Bless You
                  • Aug 2014
                  • 1470
                  #5
                  Check orgin country and compare to shipping fees.

                  and maybe you can add some more text about security? from both sides, card and delivery metod for example 100% safe box with no adult label? etc. tnx
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