The extended boycott of over 250 big brands has caused Google to state today that they are instituting tougher guidelines on hateful, offensive and derogatory content and Youtube fake channel curators are banned from advertising.
Has anyone seen any changes with your sites or Youtube channels? Isn't deciding what's hateful & derogatory
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Google to overhaul advertising policies after growing boycott
Expanded Safeguards For Advertisers
?We deeply apologise,? says company?s CBO Philipp Schindler as he announces tougher stance on hateful, offensive and derogatory content
In response, Schindler has promised a three-tier overhaul of Google?s advertising policies, both on YouTube and on the company?s wider ad products.
First, Google itself is going to tighten its policies around what can live on its platforms, and what subset of that content can support advertising on it. ?Starting today, we?re taking a tougher stance on hateful, offensive and derogatory content,? Schindler says. The company is also ensuring that fake creators ? those who impersonate other channels ? can?t host advertising. Schindler also says YouTube is ?taking a hard look? at existing community guidelines to see if any content is allowed on the platform that shouldn?t be, though no action is promised.
Second, the company is promising better controls for advertisers to choose where their money goes, and to prevent accidentally spending it on hateful content. The default options for advertisers will be tightened, to exclude ?potentially objectionable? content from the off. Advertisers themselves will be given account-level tools to exclude specific sites and channels from all of their campaigns at once, as well as more fine-tuned controls for when advertisers need specific say over where their ads appear.
Third, Schindler writes that advertisers and agencies will be offered ?more transparency and visibility on where their ads are running?. That should help advertisers avoid awkward situations like those that prompted the boycott in the first place, where advertisers only discovered their ads were showing up on extremist content after a Times report. The Google executive also promises to hire ?significant numbers of people?, as well as bring in new AI-powered tools, to increase the company?s capacity to review questionable content for advertising.
Has anyone seen any changes with your sites or Youtube channels? Isn't deciding what's hateful & derogatory
----
Google to overhaul advertising policies after growing boycott
Expanded Safeguards For Advertisers
?We deeply apologise,? says company?s CBO Philipp Schindler as he announces tougher stance on hateful, offensive and derogatory content
In response, Schindler has promised a three-tier overhaul of Google?s advertising policies, both on YouTube and on the company?s wider ad products.
First, Google itself is going to tighten its policies around what can live on its platforms, and what subset of that content can support advertising on it. ?Starting today, we?re taking a tougher stance on hateful, offensive and derogatory content,? Schindler says. The company is also ensuring that fake creators ? those who impersonate other channels ? can?t host advertising. Schindler also says YouTube is ?taking a hard look? at existing community guidelines to see if any content is allowed on the platform that shouldn?t be, though no action is promised.
Second, the company is promising better controls for advertisers to choose where their money goes, and to prevent accidentally spending it on hateful content. The default options for advertisers will be tightened, to exclude ?potentially objectionable? content from the off. Advertisers themselves will be given account-level tools to exclude specific sites and channels from all of their campaigns at once, as well as more fine-tuned controls for when advertisers need specific say over where their ads appear.
Third, Schindler writes that advertisers and agencies will be offered ?more transparency and visibility on where their ads are running?. That should help advertisers avoid awkward situations like those that prompted the boycott in the first place, where advertisers only discovered their ads were showing up on extremist content after a Times report. The Google executive also promises to hire ?significant numbers of people?, as well as bring in new AI-powered tools, to increase the company?s capacity to review questionable content for advertising.
Who did the voiceover?
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