Looking to Sell Your Site/Business? Step Inside!

Do not want to argue but as i said in my last post. It is the content ( film library) somebody would be buying, NOT a website per say...in an original content business ( adult or Hollywood) the "brick and mortar" refers to copyrighted content ( used to be masters on film, then on tapes and now located on hard drives), but it is all still basically the same. If you own a lot of good content, this will have a so called " long tail" of consumption. ( note how many vintage and classic sites there are). I am still selling ( and getting rolyalties from others) on a movie I have made in 1992 !!! Of course not for 100s of "Ks" as then, but 10 K per year is not so bad and after 25 years it is the " long tail" I am referring to.

Of course you are also right that the price is determined if there is an interest, but you may have to make a presumption that there is a business who will apply the same rules to adult business as to any other business.... And that is

If you sell a "smoke and mirrors" you get pittance, but if you have a real value you will ( sooner or later) get it.

Anyway I do not know CPM from ATM or MechBunny from the EnergizerBunny, but I know business and finance...

Content isn't worth much... the business you are buying id

Mainstream music/video catalogs are bought and sold as commodities because of the sole value of the content

Yes, and if the adult industry protected its' content the way the film and music industries do porn would be worth a fuck lot more than it is now.

Those of us left, have/do ;)

I think porn is different from mainstream movies. Old porn isn't worth much. Sure, there are vintage porn sites, but it's a tiny thing in comparison to the rest. There are also sites that have bought 10000s of old scenes - VideoBox, VideosZ (and Bang), MovieBox, Adult Empire Unlimited, BaDoink, etc. You can buy old content for pennies.

If you bought a website, you'd be buying the brand rather - the fans, the working promotion infrastructure, the affiliates, etc. Unless you can continue to produce movies that are exactly the same, the site and the earnings will decline fast, IMO.

Content is stolen because it is valuable

Anyone with extent previous experience in running paysites should be able to bring a new product to 20k revenue monthly within months...

Anyone with extent previous experience and succes in running paysites should be able to bring a new product to 20k revenue monthly within months...

Only if you were their accountant you could make a claim like that...

You are correct Paul. Having 45 K a montly "nut" and billing 50 K is no key to success, but with monthly "nut" of 5K and billing 20 K is better...

The "know it all" Paul is here to set everything straight

On what planet?



No one in their right mind would sell a 20k profit business for 120k

probably not, but still, paying 6-12x monthy revenue is a standard in adult.

Here's advice from someone who knows something about this

If a person wants out why sell a business for 6 months turnover when they can stop spending money and take 12+ months turnover at 90% profit? What work is there that needs to be done that can't be done in a few hours a day? If there are no updates and pestering affiliates with little or no sales are told to go take a hike?

OK a programmer to make sure it runs and someone to answer emails.

This is how some here make a living and make the owner money with a 50/50 split. We never took those offers because we made more with me looking after the sites.

Stilll quite a useless number. Unless you're selling the exact same business with the exact same brand recognition and the exact same etc. etc.

Like said already in the end what matters is what someone is willing to pay for it.