In another thread I said the following. ?Pay sites haven?t changed in the past 5 years and if they don?t change soon they?ll be dead in the next 5 years.?
That statement wasn?t well received by Paysite owners. So I thought I?d start this thread as a conversation of what needs to be done for Paysites to stop the slow death path I believe they are on.
Nothing in this high tech fast moving world can survive without change. Every industry is under attack from tech. If your business is ?tech? and you haven?t changed in the past 5, 10, 15 years. Guess what? You are FUCKED! Adult Subscription Sites are in the tech space and in the last 15 years have made little to no progress to the way they operate, to the offerings they have and to the overall business model. This has to change. There has to be a massive shift in mindset and an investment in the future or you'll be living in the past.
To find the solution we have to first look at the problem and the obstacles.
#1 Tube sites get the job done as well if not better than paysites. I think it's safe to say 75% of paysites are worse than PornHub and 100% of Paysites have less variety than PornHub.
#2 The primary source of making money is at risk. What is the one secret weapon that has made all of us the majority of our money? RECURRING BILLING!!! After talking with a number of paysites recently the one thing I've noticed that has massively changed is Rebills are down. It makes sense. Most adult companies made the bulk of their money on rebills that would probably not have happened if they had to be done manually. The new generation of potential buyers have grown up on free porn and are very savvy. They won't be rebilling like our first generation of online porn buyers.
I don't have the answer to what is needed. But I know continuing down the current path is going to lead everyone off a cliff. It will work and work and work until it doesn't and then it's going to be a problem.
There is one big thing going for everyone and that is there are more people than ever before consuming porn. This isn't going to go away. From what I've read younger generations are heavy users and some prefer their relationship with porn over that with a real person. That is only going to continue and they will look to push the boundaries even more.
There is a formula that is going to have to be put in place to succeed. Here are some of the parts of the formula that I think will need to be incorporated.
- Billing. You can't rely on Rebills. The mindset has to change. It may require a completely new way of billing and charging for content. One that gets surfers in the front door slowly and then hits them up harder and harder as they stay on. Create the addiction and then make money off that addiction. Making money on the first hit isn't the answer. String them along, feed the addiction and they'll be there.
- Content. You can't have an off day. Every update has to be SPECTACULAR! I mean no bullshit. You have to be delivering what your members want or they will leave. PornHub is always a click away and pornhub can satisfy whatever mood they have. So you better be damn sure when they choose you that you deliver.
- Interaction. We had comments, voting, and a board (community) on Twistys. It was huge. People like to feel like their thoughts matter, their wishes count and they like to talk about it. Most members are silent (but read) and a small group are vocal. Caring and talking to the vocal ones shows the silent members what you are all about and come renewal or rejoin that may factor in. Twistys was a general site. If you own a niche site this is even more important. Ie Tranny site. You have to have a board because there is A LOT of shit on these guys minds that they need to talk about. One of the things cam girls get paid for is to listen. The big whales aren?t necessarily asking girls to shove a bat up their ass they just want the girl to listen to them. We are a lonely society craving to be ?liked?.
- Collaboration. Youtube is the best example of how to collaborate to grow. The biggest youtubers help each other grow. The biggest and smallest adult sites try to tear each other down. We are all in this together. If paysites don't get together and work on a plan together then they won't succeed. Tubes have too much content and more importantly TOO MUCH VARIETY! Today I feel like Jenna Jameson on Twistys but tomorrow I may want to watch some bondage. I'm not going to join two sites because tubes provide both for me. Paysites have to come up with a solution to this. I think they have to collaborate more with content produced and also content displayed. Collaboration doesn?t have to start and end between pay sites. Could go beyond that to dating or cam sites as well.
That is a start. Let?s create a list of ideas here. Please add your thoughts, comments, suggestions. I am confident this could be the type of thread where every paysite owner (big or small) will get something positive from it and hopefully have a brighter future because of it.
That statement wasn?t well received by Paysite owners. So I thought I?d start this thread as a conversation of what needs to be done for Paysites to stop the slow death path I believe they are on.
Nothing in this high tech fast moving world can survive without change. Every industry is under attack from tech. If your business is ?tech? and you haven?t changed in the past 5, 10, 15 years. Guess what? You are FUCKED! Adult Subscription Sites are in the tech space and in the last 15 years have made little to no progress to the way they operate, to the offerings they have and to the overall business model. This has to change. There has to be a massive shift in mindset and an investment in the future or you'll be living in the past.
To find the solution we have to first look at the problem and the obstacles.
#1 Tube sites get the job done as well if not better than paysites. I think it's safe to say 75% of paysites are worse than PornHub and 100% of Paysites have less variety than PornHub.
#2 The primary source of making money is at risk. What is the one secret weapon that has made all of us the majority of our money? RECURRING BILLING!!! After talking with a number of paysites recently the one thing I've noticed that has massively changed is Rebills are down. It makes sense. Most adult companies made the bulk of their money on rebills that would probably not have happened if they had to be done manually. The new generation of potential buyers have grown up on free porn and are very savvy. They won't be rebilling like our first generation of online porn buyers.
I don't have the answer to what is needed. But I know continuing down the current path is going to lead everyone off a cliff. It will work and work and work until it doesn't and then it's going to be a problem.
There is one big thing going for everyone and that is there are more people than ever before consuming porn. This isn't going to go away. From what I've read younger generations are heavy users and some prefer their relationship with porn over that with a real person. That is only going to continue and they will look to push the boundaries even more.
There is a formula that is going to have to be put in place to succeed. Here are some of the parts of the formula that I think will need to be incorporated.
- Billing. You can't rely on Rebills. The mindset has to change. It may require a completely new way of billing and charging for content. One that gets surfers in the front door slowly and then hits them up harder and harder as they stay on. Create the addiction and then make money off that addiction. Making money on the first hit isn't the answer. String them along, feed the addiction and they'll be there.
- Content. You can't have an off day. Every update has to be SPECTACULAR! I mean no bullshit. You have to be delivering what your members want or they will leave. PornHub is always a click away and pornhub can satisfy whatever mood they have. So you better be damn sure when they choose you that you deliver.
- Interaction. We had comments, voting, and a board (community) on Twistys. It was huge. People like to feel like their thoughts matter, their wishes count and they like to talk about it. Most members are silent (but read) and a small group are vocal. Caring and talking to the vocal ones shows the silent members what you are all about and come renewal or rejoin that may factor in. Twistys was a general site. If you own a niche site this is even more important. Ie Tranny site. You have to have a board because there is A LOT of shit on these guys minds that they need to talk about. One of the things cam girls get paid for is to listen. The big whales aren?t necessarily asking girls to shove a bat up their ass they just want the girl to listen to them. We are a lonely society craving to be ?liked?.
- Collaboration. Youtube is the best example of how to collaborate to grow. The biggest youtubers help each other grow. The biggest and smallest adult sites try to tear each other down. We are all in this together. If paysites don't get together and work on a plan together then they won't succeed. Tubes have too much content and more importantly TOO MUCH VARIETY! Today I feel like Jenna Jameson on Twistys but tomorrow I may want to watch some bondage. I'm not going to join two sites because tubes provide both for me. Paysites have to come up with a solution to this. I think they have to collaborate more with content produced and also content displayed. Collaboration doesn?t have to start and end between pay sites. Could go beyond that to dating or cam sites as well.
That is a start. Let?s create a list of ideas here. Please add your thoughts, comments, suggestions. I am confident this could be the type of thread where every paysite owner (big or small) will get something positive from it and hopefully have a brighter future because of it.
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