Hi Max,
I started my cam company back in 2000 and have seen lots of growth, lots of setbacks, lots of rewards, and lots of problems. It can be very profitable sometimes, and not very profitable other times. It can be very frustrating today, and crazy fun tomorrow.
There are many factors involved that make things unpredicable such as chat model and customer preferences and behaviour, fluctuations in traffic and traffic sources.
What I would suggest that you do is, since you are just starting out, is to save as much money as possible. Don't hire anyone to help you with a job that you can't do yourself. Don't buy servers that you can rent or lease instead. Don't hire chat models that don't fit your niche.
When it comes to marketing, since your idea is non adult, start with Google Adwords, and definitely use Google Analytics. Google Adwords is cheap and easy to manage, and Google Analytics is a must-have tool. Always track every single type of marketing you do. And if you are working with a new company for the first time, ask for free trials or at least, small ad tests.
Good luck!

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