Playing with price points for XoXoLeah.com

If you are making roughly the same at 9.95 vs 19.95 id go with the higher price point simply because less support and less theft

I agree. At 9.99 right now, I do have a 90 day at 24.99 non recurring. Perhaps more options the better though? I only have 2 options, maybe getting 3-4 is more par for the course.

With the disclaimer as mentioned here that all sites & traffic are different, I've found that around 4 options are ideal for my own stuff.

The standard month-to-month renewing subscription is a base.

But some people also *really* like non rebilling memberships - for me when I test a set of non-rebilling memberships against rebilling ones that are actually lower price, the former perform better. And if I offer *only* rebilling options with no single ones, sales go way down.

So I offer single-shot memberships in 3, 6, and 12 month increments.

You'd be surprised at how many go for that annual one. Then when that expires a large % of them will manually signup for another go-round at the sale price listed in my expiration email. Those are the guys who are happy to be lifers if the price is right & content keeps coming (which is another issue entirely).

Long story short, give a few options with a mixture of rebilling & non-rebilling, but nothing too complex - they should be able to digest all those options and the relative price merits (avg per month) within a few seconds.

This is what works for me anyhow, tested over many years & thousands of signups, and I think it's a pretty good rule of thumb for smaller niche sites that don't have the layering of a big network to fall back on. YMMV of course.

If you wanted to tell a long story short, or just say cliff notes:
You could've just said the above in the first place.

at 9.95 you're not leaving much buffer room for affiliates, holiday promos, etc.

We saw an uptick in sales when we offered more options, we also get a number of sales that are non-recurring at $10 more a month, our normal monthly is $24.99 but the non-recurring is $34.99 you'd think that they would just signup and then cancel and save the 10 bucks but we get about 10% that don't

Good to hear some longtime sites can still sell at $35/month. For too many years the trend has been surfers demanding more from their membership sites & willing to pay less and less for it.

Yup, this.

If you really really want $9.95 as your target, at the very least you should list the "regular" price at $12.95 or $14.95 but have it on perpetual sale.

To get sign ups is important. The whole idea of the business model.

But, retention is also a factor here, since you offer affiliates rev share and we all know how a recurring member can stay on for a long time. The thing that really matters over time is value per member, how much deos each one pull in?

Since your content bank is limited, I would set it up with some starting price point, say $19.95 monthly to start. You make sure to not give all content at once but drip feed it to members depending on the length of their membership. After a time period price goes down to $9.95 and here maybe offer them to upgrade to the network site "and friends" for $14.95 or $19.95 something or they can stay with just Leah at $9.95.

21Sextury does something like that, with lowering the price after a certain time to get members to stay on longer.

Very true. Right now sales are moving a lot better at 9.99, but would like to get it higher for sure. Going to bump it soon.

I like the idea of the more options the better, but not too many where the user has to pull out a calculator to figure out their decision. : )

More bottom line: the lower the price point the more traffic and volume you need to be successful.

This "I'd rather have 100 people pay a dollar than 3 people pay $35' or whatever is bullshit. Do you realistically think it's easier to get 100 people to open their wallets then it is to get THREE people to do so?

Perception is everything. The lower the price the more people will think it's cheap and therefore ok to steal. NEVER devalue your product. Just look at the music biz with their $0.99 downloads and see where they are now (as compared to twenty years ago).

Lots of good advice in here but remember WHY you are doing this: to make MONEY. So sell something where you might actually make MONEY selling it. At $9.95 the pie is too small for anyone to get fat on.

Offer one-time only, offer recurring and offer long-term options. Then spend the rest of your time A-B testing and getting TRAFFIC to the site. Nothing else should matter right now but TRAFFIC.

Good luck man!!

Thanks for the feedback.

Remember some users stay for months if content is constantly updated. Try different choices in the payment form.