What happened to Latata?

Excuse my ignorance, what's Latata?

Letonton's best friend

It is/was the Los Angeles-based porn talent agents' association.

Bump for answers!!

Anyone know?

Mark from ATM maybe?

He found Jesus

As a French guy, I approve this message

Latata has died I guess. RIP.

If you read my site you'd know

from MikeSouth.Com

Why Did LA Direct and VIPSelect leave LATATA and how does it Affect Talent
By MikeSouth
February 5th, 2015


I haven?t spoken directly to either one on the record so I cant do anything more than speculate as to why. It is true that they quit LATATA snd that alone is a death blow to LATATA In my opinion. Without L.A. Direct participating LATATA has no real teeth and in all fairness it was Dereks brainchild.

Again this is just speculation on my part but it isnt uneducated speculation like you see on lesser sites. You see two of the big rifts in LATATA are first, the 20 dollar charge to producers who demand 14 day testing, LA Direct and Shy Love both insist on this charge and despite those who claim otherwise they do pass it on to the performers, not one single claim I looked into, and there were quite a few, proved otherwise. but the real biggie is the undercutting of rates. Certain agencies, specifically ATMLA are booking girls at half the rate that LA Direct and Shy Love get for a similar girl and act. Derek has said more than once that in the end this hurts the performers the most driving rates down at a time when testing costs and everything else are increasing for the performer. The final nail in the coffin I think is the blatant poaching of talent going on these days.

LATATA was a good idea and it went a long way towards helping all the agents clean up their acts. But if the agents that are a part of LATATA don?t all play on a level playing field it rips the organization apart at it?s very core. Lets face it why do I want to work in unison with guys that are undercutting my rates so drastically.


Now If I am a director I like the idea of talent rates going down, sales are down, production is down and if I can get my talent for half the price means more money in my pocket in the end and I empathize with that. It will also start to stem the flow of so much new talent entering the biz but at the same time it lowers the quality of the talent, so thats the trade off. Most girls make up for the lack of income by escorting, Derek doesnt seem to care, Shy Love does, she doesn?t like the girls she represents to be openly escorting.

All in all thats a slippery slope too, because almost every girl in porn escorts these days and a very alarming number will do so bareback, believing that a test from CET or whomever protects them from catching anything (they have been conditioned by The FSC, AVN and others to believe this and face it most of these girls aren?t that bright) The result is even more STDs in the biz at a time when we really need the number to be dropping instead of staying the same or even rising.

In an ideal situation APAC and LATATA would have have joined forces and put the producers in a stranglehold.

The FSC saw that one coming?.LATATA and The FSC were on very shaky grounds until Mark Schechter got on the FSC board, that gave the FSC the foothold they needed to get some control over LATATA, They immediately inserted themselves into APAC to cockblock any alliance between APAC and LATATA, the end result?talent takes it up the ass instead of getting some power over their own lives and bodies. Its the sad reality that it wasn?t that hard most talent is simply apathetic but of the ones that aren?t far too many are followers instead of leaders and were all to ready to allow The FSC of all people to dupe them into thinking that The FSC was on their side.

Mike, I do read your site, I've read that article before, and it's probably subconsciously why I started this thread.

Your article raises the question but doesn't answer, what now for Latata? Derek and Shy are out (ironically cause they're the ones that started it), but does it still exist with the other agency members? Or is the entire organization now just dead?

with derek and shy out...specially derek latata is toast...derek was the teeth...now the teeth is The FSC....exactly what latata was started to prevent