Search engine rankings no longer good for measuring seo?

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  • AdultSites
    Confirmed User
    • Feb 2015
    • 203

    #1

    Search engine rankings no longer good for measuring seo?

    I am reading a book, which says that rank tracking / search engine rankings are no longer good indicator of seo work, because of personalized search. Serps are dynamic, and different for different people, according to the book.

    The advice there is to use Google Webmaster Tools, and look at the keywords there, as a better source of info.

    Do you agree? What is your opinion on that? I would say that rank tracking is still good.
  • Paz
    Confirmed User
    • Jun 2012
    • 457

    #2
    I agree that ranking is a flawed metric to report on but surely at the end of the day if you have a search engine strategy for traffic then you have to rank quite well for useful keyword phrases, with volume and in your chosen country - regardless of their personalisation, location, favourite cheese etc. and you have to agree with the client that tracking will be difficult.

    At the same time you can track other metrics such as signups, social signals etc.

    Comment

    • SpyCam
      PoiSEO.com
      • Apr 2001
      • 1201

      #3
      You don't need to look after for ranks, nor for quantity SE traffic (unless you sell banners per impression).
      You need highly targeted SE traffic that makes you meet your goals, or engage/convert...

      And yes, SERP listings are personalized.

      Comment

      • AdultKing
        Raise Your Weapon
        • Jun 2003
        • 15601

        #4
        For as long as search engines have been delivering personalised results to users your search ranking has been a useless metric.

        Measure success in SEO by how much search traffic you get that sticks and doesn't bounce

        Comment

        • brassmonkey
          Pay It Forward
          • Sep 2005
          • 77396

          #5
          god i wish you guys would not talk about this here this is going to get indexed
          TRUMP 2026 KEKAW!!! - The Laken Riley Act Is Law!
          DACA ENDED - SUPPORT AZ HCR 2060 52R - email: brassballz-at-techie.com

          Comment

          • slapass
            Too lazy to set a custom title
            • Nov 2002
            • 14625

            #6
            Originally posted by brassmonkey
            god i wish you guys would not talk about this here this is going to get indexed
            I thought GFY was a nofollow site?

            Comment

            • CPA-Rush
              small trip to underworld
              • Mar 2012
              • 4927

              #7
              Originally posted by brassmonkey
              god i wish you guys would not talk about this here this is going to get indexed
              only share news ?


              automatic exchange - paxum , bitcoin,pm, payza

              . daizzzy signbucks caution will black-hat black-hat your traffic

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              Comment

              • nico-t
                emperor of my world
                • Aug 2004
                • 29903

                #8
                Originally posted by brassmonkey
                god i wish you guys would not talk about this here this is going to get indexed

                Comment

                • TheSquealer
                  Mayor of Thneedville
                  • Oct 2004
                  • 26172

                  #9
                  search results are still only personalized for people logged in to their google account right? So what has changed since personalized search results began quite a few years ago?? I mean, its been what?.... 7-8 years now? More?
                  .
                  Yes, fewer illegal immigrants working equates to more job opportunities for American citizens.

                  Rochard

                  Comment

                  • brassmonkey
                    Pay It Forward
                    • Sep 2005
                    • 77396

                    #10
                    Originally posted by slapass
                    I thought GFY was a nofollow site?
                    clueless
                    TRUMP 2026 KEKAW!!! - The Laken Riley Act Is Law!
                    DACA ENDED - SUPPORT AZ HCR 2060 52R - email: brassballz-at-techie.com

                    Comment

                    • brassmonkey
                      Pay It Forward
                      • Sep 2005
                      • 77396

                      #11
                      Originally posted by nico-t
                      like you im not here to show my ass every day
                      TRUMP 2026 KEKAW!!! - The Laken Riley Act Is Law!
                      DACA ENDED - SUPPORT AZ HCR 2060 52R - email: brassballz-at-techie.com

                      Comment

                      • ITraffic
                        Confirmed User
                        • Jul 2013
                        • 2725

                        #12
                        you are correct. seo has nothing to do with search engine rankings anymore.

                        Comment

                        • blackmonsters
                          Making PHP work
                          • Nov 2002
                          • 20960

                          #13
                          I think personalized search sucks ass.
                          I don't want to get put in some hole where everyone else is looking at something different than me.
                          Free Open Source Live Aggregated Cams Script (FOSLACS)

                          Comment

                          • Harmon
                            ( ͡ʘ╭͜ʖ╮͡ʘ)
                            • Mar 2004
                            • 20012

                            #14
                            Originally posted by brassmonkey
                            like you im not here to show my ass every day
                            [email protected]

                            Comment

                            • AdultSites
                              Confirmed User
                              • Feb 2015
                              • 203

                              #15
                              Originally posted by TheSquealer
                              search results are still only personalized for people logged in to their google account right? So what has changed since personalized search results began quite a few years ago?? I mean, its been what?.... 7-8 years now? More?
                              Beginning on December 4, 2009, Personalized Search was applied to all users of Google Search, including those who are not logged into a Google Account.

                              Comment

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