The former CEO of Mozilla is launching a web browser that blocks all ads by default

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  • wehateporn
    Promoting Debate on GFY
    • Apr 2007
    • 27176

    #1

    The former CEO of Mozilla is launching a web browser that blocks all ads by default


    Brendan Eich is making a comeback.

    He's the creator of JavaScript and one of the founders of Mozilla, the organisation behind the Firefox browser, so he knows a thing or two about the web.

    But in 2014, after being appointed CEO of the Mozilla Corporation, he found himself at the middle of a firestorm. Eich had donated to Proposition 8, a failed Californian ballot initiative that aimed to define marriage as between one man and one woman. When news of the donation became public, he was highly criticised, and ultimately resigned from the role.

    Eich is now launching a new startup, called Brave, that aims to "fix" a problem with the modern internet — adverts.

    Advertising is sick, Eich says. It's intrusive, tracking users with "cookies, tracker pixels, fingerprinting, everything," and slowing the internet down to boot — and as a result, users are increasingly turning to ad blocking software to eliminate them altogether.

    Eich's solution: A new web browser that blocks all adverts by default — and then replaces them with new ones.

    Former Mozilla CEO Brendan Eich launches ad-blocking web browser Brave - Business Insider
  • Barry-xlovecam
    It's 42
    • Jun 2010
    • 18083

    #2
    If the ads don't pay for content -- consumers will hit paywalls and need to subscribe to content.
    • As an advertiser this only means a lower yield.
    • As an ad publisher lower revenue.
    • As a consumer: Sorry you need to pay.


    People using ad blockers should have to pay $1.00 /mo to read the news (or other valued content) websites. This could be a new (repurposed) business model like the magazine subscription sales of the pre-digital world. You might buy a package of 20 websites' content for $19.99 a month.

    The will be winners and losers. Affiliates need to get creative with XML, API and affiliate made tools. Sponsors need to support these efforts if they want to retain and acquire new affiliates.

    I really don't care what this guy's politics are -- he could marry a goat for all I really care. He is creating a disruptive technology in reaction to abuses by Internet advertising marketing people. The advertisers, mostly more mainstream consumer products, want the ''big data'' knowledge to make their marketing more effective.

    Have you seen Firefox View => Enter Reader View with Ad Block Pro on?
    This is already here ...

    Comment

    • Colmike9
      (>^_^)b
      • Dec 2011
      • 7217

      #3
      It's assholes like this that are basically forcing companies to disguise ads as news articles...
      Join the BEST cam affiliate program on the internet!
      I've referred over $1.7mil in spending this past year, you should join in.
      I make a lot more money in the medical field in a lab now, fuck you guys. Don't ask me to come back, but do join Chaturbate in my sig, it still makes bank without me touching shit for years..

      Comment

      • Coup
        🚨 PBBC International 🚨
        • Apr 2010
        • 9931

        #4
        I'm the ad blocking browser that replaces ads with other ads IRL

        Comment

        • xXXtesy10
          Fakecoin Investor
          • Jul 2012
          • 7127

          #5
          fuck exoclick in the ass
          WARNING: Stay Away From Marlboroack aka aka Brandon Ackerman
          http://gfy.com/21169705-post8.html
          Donny Long is Felon, Stalker, Scammer & Coward
          http://www.ripoffreport.com/reports/...lon-int-761244

          Comment

          • MiamiBoyz
            fgfdftre6
            • Oct 2012
            • 6688

            #6
            Another huge tax right off when it predictably fails.

            Comment

            • EddyTheDog
              Just Doing My Own Thing
              • Jan 2011
              • 25435

              #7
              I expect a lot of sites will be blocking his new browser by default - Google will for a start...

              Comment

              • NaughtyAce
                Traffic - Protect Content
                • Aug 2003
                • 1482

                #8
                Originally posted by Barry-xlovecam
                If the ads don't pay for content -- consumers will hit paywalls and need to subscribe to content.
                • As an advertiser this only means a lower yield.
                • As an ad publisher lower revenue.
                • As a consumer: Sorry you need to pay.


                People using ad blockers should have to pay $1.00 /mo to read the news (or other valued content) websites. This could be a new (repurposed) business model like the magazine subscription sales of the pre-digital world. You might buy a package of 20 websites' content for $19.99 a month.

                The will be winners and losers. Affiliates need to get creative with XML, API and affiliate made tools. Sponsors need to support these efforts if they want to retain and acquire new affiliates.

                I really don't care what this guy's politics are -- he could marry a goat for all I really care. He is creating a disruptive technology in reaction to abuses by Internet advertising marketing people. The advertisers, mostly more mainstream consumer products, want the ''big data'' knowledge to make their marketing more effective.

                Have you seen Firefox View => Enter Reader View with Ad Block Pro on?
                This is already here ...
                Hey Barry,
                If you need help getting around ad blockers, signup to ReviveAds.com and ask for our consulting services.
                If you want us to unblock ads on your site from FireFox, then send me the sites in that submit form you want to unblock and we'll have you serving ads to new firefox users by next week.
                This was actually launched 3 weeks ago and we are already serving ads around it through ReviveAds.com
                Publisher manager
                http://Leads.TrafficHaus.com
                [email protected]

                Looking for Sales Support! - Contact Media Reps
                Looking for Traffic - Go to TrafficHaus.com
                Looking for Ad Block Prevention - Go to ReviveAds.com
                Looking for Copyright protection - Go to DigiRegs.com
                Looking for Video Marketing Software - Go to Partner.TrafficHaus.com

                Comment

                • NaughtyAce
                  Traffic - Protect Content
                  • Aug 2003
                  • 1482

                  #9
                  Originally posted by Colmike7
                  It's assholes like this that are basically forcing companies to disguise ads as news articles...
                  Hey Mike,
                  Same for you as Barry.
                  If you need help getting around ad blockers, signup to ReviveAds.com and ask for our consulting services.
                  If you want us to unblock ads on your site from FireFox, then send me the sites in that submit form you want to unblock and we'll have you serving ads to new firefox users by next week.
                  This was actually launched 3 weeks ago and we are already serving ads around it through ReviveAds.com

                  We have plenty of ad block volume already.
                  Publisher manager
                  http://Leads.TrafficHaus.com
                  [email protected]

                  Looking for Sales Support! - Contact Media Reps
                  Looking for Traffic - Go to TrafficHaus.com
                  Looking for Ad Block Prevention - Go to ReviveAds.com
                  Looking for Copyright protection - Go to DigiRegs.com
                  Looking for Video Marketing Software - Go to Partner.TrafficHaus.com

                  Comment

                  • NaughtyAce
                    Traffic - Protect Content
                    • Aug 2003
                    • 1482

                    #10
                    Originally posted by Coup
                    I'm the ad blocking browser that replaces ads with other ads IRL
                    We do that at Reviveads.com, hit me up ;)
                    Publisher manager
                    http://Leads.TrafficHaus.com
                    [email protected]

                    Looking for Sales Support! - Contact Media Reps
                    Looking for Traffic - Go to TrafficHaus.com
                    Looking for Ad Block Prevention - Go to ReviveAds.com
                    Looking for Copyright protection - Go to DigiRegs.com
                    Looking for Video Marketing Software - Go to Partner.TrafficHaus.com

                    Comment

                    • NaughtyAce
                      Traffic - Protect Content
                      • Aug 2003
                      • 1482

                      #11
                      Originally posted by xXXtesy10
                      fuck exoclick in the ass
                      Publisher manager
                      http://Leads.TrafficHaus.com
                      [email protected]

                      Looking for Sales Support! - Contact Media Reps
                      Looking for Traffic - Go to TrafficHaus.com
                      Looking for Ad Block Prevention - Go to ReviveAds.com
                      Looking for Copyright protection - Go to DigiRegs.com
                      Looking for Video Marketing Software - Go to Partner.TrafficHaus.com

                      Comment

                      • NaughtyAce
                        Traffic - Protect Content
                        • Aug 2003
                        • 1482

                        #12
                        Originally posted by EddyTheDog
                        I expect a lot of sites will be blocking his new browser by default - Google will for a start...
                        Unfortunately this new feature has been launched for a month. Fortunately, we've been working around them for 3 weeks ;)
                        Publisher manager
                        http://Leads.TrafficHaus.com
                        [email protected]

                        Looking for Sales Support! - Contact Media Reps
                        Looking for Traffic - Go to TrafficHaus.com
                        Looking for Ad Block Prevention - Go to ReviveAds.com
                        Looking for Copyright protection - Go to DigiRegs.com
                        Looking for Video Marketing Software - Go to Partner.TrafficHaus.com

                        Comment

                        • TeenCat
                          Too lazy to set a koala
                          • Jan 2007
                          • 16131

                          #13
                          internet without ads is so fucking boring ...

                          6bot
                          / Coming again very soon!
                          Svit Zlin Radio 24/7!

                          Comment

                          • brassmonkey
                            Pay It Forward
                            • Sep 2005
                            • 77390

                            #14
                            adapt or die
                            TRUMP 2026 KEKAW!!! - The Laken Riley Act Is Law!
                            DACA ENDED - SUPPORT AZ HCR 2060 52R - email: brassballz-at-techie.com

                            Comment

                            • Barry-xlovecam
                              It's 42
                              • Jun 2010
                              • 18083

                              #15
                              My biggest problem is getting around ad fraud, bot net ad clicks and other useless hits.

                              Some sales do come from ads now however.

                              I'll make the offer I always do -- if the ads are so good -- we pay 30% to 35% revshare ...

                              If you have something good, why haven't you already talked to Marco? I don't sign up on adbroker's sites -- they come to us -- we spend many thousands a month -- if you need a contact get a hold of me.

                              Comment

                              • Barry-xlovecam
                                It's 42
                                • Jun 2010
                                • 18083

                                #16
                                Originally posted by EddyTheDog
                                I expect a lot of sites will be blocking his new browser by default - Google will for a start...
                                Google won't totally block the browser -- their advertising (adwords) is first party content and will be displayed unless you have some information contrary. Adsense is third party and is currently blocked by most ad blockers.

                                Google wants the adwords clicks from any browser -- that is a primary revenue stream for Google. Even if they did block the user, there are other search engines with comparable results -- Google would just be driving customers to their competition.

                                If you block browsers that are blocking your ads the user will just go somewhere else for the content he is looking for. So tell me: What do you win? You just sent that visitor to your competition.

                                Comment

                                • oppoten
                                  NAME THE JEW
                                  • Nov 2007
                                  • 4791

                                  #17
                                  Originally posted by Colmike7
                                  It's assholes like this that are basically forcing companies to disguise ads as news articles...
                                  and so the web becomes ever more newsy...

                                  Comment

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