Is it normal for members to purchase 1 month and cancel before rebill?

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  • kadudu
    Confirmed User
    • Mar 2011
    • 220
    #1

    Is it normal for members to purchase 1 month and cancel before rebill?

    I've got 1 month recurring memberships and the content is good, but lately it seems like I'm getting a good amount of users purchasing 1 month recurring and right afterwards setting up to cancel the rebill and expire their membership after the month is up.

    Does anyone here experience this as well? Is this just normal practice for a lot of paysite users these days?
    Tags: None
    • iSpyCams
      Amateur Gynecologist
      • May 2009
      • 4436
      #2
      Yes, for me it seems people are more and more aware of recurring billing and how it ads up. Especially at the beginning of the year when they are going over their statements looking for tax deductions.

      But if you have affiliates sending joins that immediately cancel you may want to look and see if it's all coming from the same place, it may not be a coincidence.
      - As soon as I think up a good sig it's going here.

        Comment

        • jsmih
          Confirmed User
          • Oct 2010
          • 334
          #3
          It's a way for them to not forget to cancel before the rebill. When they first join they have the whole catalog of material. For month two, they're basically judging the value of staying as a member on whatever updates you will be doing. Even if they like your content it often makes better financial sense for them to sit it out for a few months then rejoin to "catch up".

            Comment

            • SplatterMaster
              Confirmed User
              • Jan 2012
              • 790
              #4
              Do you offer a discount for recurring? If so they sign-up at the cheaper recurring price and then cancel.
              Normal today is for someone to sign up with a stolen credit card, rip your site, and post your content on one linking boards so they can profit more off your site than you do

                Comment

                • shake
                  frc
                  • Jul 2003
                  • 4663
                  #5
                  Yes, you sometimes seem members turn off rebill before even logging in for the first time!
                  Crazy fast VPS for $10 a month. Try with $20 free credit

                    Comment

                    • SilentKnight
                      Megan Fox's fluffer
                      • Oct 2005
                      • 24818
                      #6
                      Leave them with a teaser preview of what's upcoming on the next month's update. Cherry pick the preview content...go with a sample of the very best.

                      Doesn't always work - but anything's worth a try to keep them rebilling. Combine it with a rebill discount (as mentioned above).

                        Comment

                        • geedub
                          Confirmed User
                          • Jun 2005
                          • 3489
                          #7
                          People do this all the time with my paysite, more than buy trials even if I specify unlimited access trials.
                          Reliable web host that actually cares, tell em geedub sent ya. Vacares

                            Comment

                            • mineistaken
                              See signature :)
                              • Apr 2007
                              • 29656
                              #8
                              Cheaper option than non recurring and you get members taking advantage knowing they won't renew.

                                Comment

                                • Theo
                                  HAL 9000
                                  • May 2001
                                  • 34515
                                  #9
                                  Its fairly common, several sites have been using a 10 dollar more expensive non recurring monthly subscription with good results.

                                    Comment

                                    • duk75
                                      Confirmed User
                                      • Feb 2012
                                      • 741
                                      #10
                                      Originally posted by AVN Theo
                                      Its fairly common, several sites have been using a 10 dollar more expensive non recurring monthly subscription with good results.
                                      Which ones?
                                      ...Nice.

                                        Comment

                                        • Theo
                                          HAL 9000
                                          • May 2001
                                          • 34515
                                          #11
                                          I don't remember, but the first I just checked (Met Art,) is doing it.

                                            Comment

                                            • TeenCat
                                              Too lazy to set a koala
                                              • Jan 2007
                                              • 16139
                                              #12
                                              Originally posted by jsmih
                                              It's a way for them to not forget to cancel before the rebill. When they first join they have the whole catalog of material. For month two, they're basically judging the value of staying as a member on whatever updates you will be doing. Even if they like your content it often makes better financial sense for them to sit it out for a few months then rejoin to "catch up".
                                              now this is exactly how i am doing it, and i think others also nothing special to think about, just normal human sense

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                                                Comment

                                                • czarina
                                                  Webmaster Extraordinaire
                                                  • Jul 2002
                                                  • 10752
                                                  #13
                                                  Originally posted by pompousjohn
                                                  Yes, for me it seems people are more and more aware of recurring billing and how it ads up. Especially at the beginning of the year when they are going over their statements looking for tax deductions.

                                                  But if you have affiliates sending joins that immediately cancel you may want to look and see if it's all coming from the same place, it may not be a coincidence.
                                                  Unless it is a revshare sponsor. Then it doesn't matter.

                                                    Comment

                                                    • Cherry7
                                                      Confirmed User
                                                      • Aug 2005
                                                      • 3564
                                                      #14
                                                      Anyone with an IQ in double figures would do it, download like mad everything watch at leasure, come back if it was really good in a couple of years to see if all new content...very often is not.
                                                      My Neighbour Butterfly PORN-The Musical The Long Goodbye


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                                                        Comment

                                                        • Jman
                                                          Already an AI veteran
                                                          • Sep 2003
                                                          • 22838
                                                          #15
                                                          Yup and that is why you mail your ex members with a welcome back discount offer ;) If you got Nats 4.1 you can let 3xpromo.com do it for you ;)
                                                          Orkestrait NSFW AI
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                                                            Comment

                                                            • iSpyCams
                                                              Amateur Gynecologist
                                                              • May 2009
                                                              • 4436
                                                              #16
                                                              Originally posted by czarina
                                                              Unless it is a revshare sponsor. Then it doesn't matter.
                                                              True. With revshare you don't have the same vulnerability.
                                                              - As soon as I think up a good sig it's going here.

                                                                Comment

                                                                • 2MuchMark
                                                                  Mark of 2Much.net
                                                                  • Aug 2004
                                                                  • 50980
                                                                  #17
                                                                  Originally posted by kadudu
                                                                  I've got 1 month recurring memberships and the content is good, but lately it seems like I'm getting a good amount of users purchasing 1 month recurring and right afterwards setting up to cancel the rebill and expire their membership after the month is up.
                                                                  So simple. Email your client, thank him for his business, and ask him why he chose to cancel. Invite him back for a free month if he can give you some advice on how to keep him around longer. You will gain a ton more information this way.

                                                                    Comment

                                                                    • PaperstreetWinston
                                                                      Confirmed User
                                                                      • Jan 2014
                                                                      • 2604
                                                                      #18
                                                                      yep, thats why you should offer a discount to retain ;)
                                                                      Winston
                                                                      Affiliate Support
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                                                                        • RyuLion
                                                                          ClubDomCash.com
                                                                          • Mar 2003
                                                                          • 32369
                                                                          #19
                                                                          Originally posted by AVN Theo
                                                                          Its fairly common, several sites have been using a 10 dollar more expensive non recurring monthly subscription with good results.
                                                                          Yes, we do this too.

                                                                          Adult Biz Consultant A tech head since 1995
                                                                          Affiliate Support: Chaturbate | CCBill Live

                                                                            Comment

                                                                            • avrevenue
                                                                              Confirmed User
                                                                              • Apr 2004
                                                                              • 1904
                                                                              #20
                                                                              Originally posted by AVN Theo
                                                                              I don't remember, but the first I just checked (Met Art,) is doing it.
                                                                              At AV Revenue, our recurring price is $29.95 and one month non-recurring price is $39.90. A lot of members prefer to take one month without rebilling and then come back two 2 or 3 months later. Some of them take one month at $39.90 and then buy a 6 months
                                                                              AV Revenue High Quality Sites to Promote
                                                                              Telegram: avrevenue

                                                                                Comment

                                                                                • Freax
                                                                                  Confirmed User
                                                                                  • Feb 2011
                                                                                  • 191
                                                                                  #21
                                                                                  Yes a common practice. Its the lurker quote.
                                                                                  The sign in and starting download all your content.

                                                                                  You can avoid it if you has a lot of content, they can't download in one month :-)
                                                                                  You always change or upload new
                                                                                  And setup a much cheaper 3 month offer. It helps for around 15% to signup this instead the 1 Month
                                                                                  We sell and buy Content, Domains, WebHosting VPS Servers Worldwide, WP Adult Design + Optimation, Bitcoin Payment Processing. SOCIALMEDIA MARKETING - FB FanPages, FB Groups & Advertising. EMAIL: freax(at)tutanota(dot)com

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                                                                                    • petwussy00
                                                                                      So Fucking Banned
                                                                                      • Jan 2015
                                                                                      • 59
                                                                                      #22
                                                                                      I agree!

                                                                                        Comment

                                                                                        • iamBoogieman
                                                                                          So Fucking Banned
                                                                                          • Dec 2014
                                                                                          • 1329
                                                                                          #23
                                                                                          Normal.

                                                                                            Comment

                                                                                            • MiamiBoyz
                                                                                              fgfdftre6
                                                                                              • Oct 2012
                                                                                              • 6690
                                                                                              #24
                                                                                              It's what I do.

                                                                                                Comment

                                                                                                • Roald
                                                                                                  SecretFriends.com
                                                                                                  • May 2001
                                                                                                  • 27910
                                                                                                  #25
                                                                                                  Originally posted by MarkPrince
                                                                                                  So simple. Email your client, thank him for his business, and ask him why he chose to cancel. Invite him back for a free month if he can give you some advice on how to keep him around longer. You will gain a ton more information this way.
                                                                                                  This would be of no use. They cancell right after they join, the only reason they cancell right away is so they don't forget it and get hit with the rebill.


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                                                                                                    • hadden
                                                                                                      So Fucking Banned
                                                                                                      • Aug 2006
                                                                                                      • 1440
                                                                                                      #26
                                                                                                      I have organic traffic so that doesn't include much fraud or cheapskates.

                                                                                                        Comment

                                                                                                        • carpocratian
                                                                                                          Confirmed User
                                                                                                          • Jun 2014
                                                                                                          • 198
                                                                                                          #27
                                                                                                          That's a very, very common practice and has been popular for many years.

                                                                                                          Back when I personally subscribed to porn websites, I always did that. If I liked the site and felt that it was worth sticking with, I would just re-subscribe at the end of the month and let the rebills occur naturally. If I didn't think it was worth it, by cancelling at the beginning I removed the risk of forgetting to cancel later.

                                                                                                          Most of the time I didn't choose to re-subscribe, because it was easy to watch all the content on the site in a month's time and the updates weren't frequent enough to be worth $29.99 (or whatever) a month. The ones I stuck with were invariably the mega-multi-sites that had far more existing content than I could work through in four weeks.

                                                                                                          I haven't subscribed to one in years, but I still do a fair amount of IT consulting work for pornsite owners, so I get to see their content, how often it's updated, etc. I have helped a few go through their competitors websites to find out what they were concentrating on, so my clients could concentrate on something else. Overall, my assessment of subscription pornsites hasn't changed in the last few years - most still don't have enough existing content or frequent enough updates to make them worth $29.99 a month.

                                                                                                          If I were you, I would go through your pornsite and look at is the way a subscriber would. Is there enough there to be worth paying for a subscription each month, as opposed to spending roughly the same thing for a megasite, or even one of your competitor's sites? If not, what value-added services can you provide to give you the edge?

                                                                                                            Comment

                                                                                                            • kadudu
                                                                                                              Confirmed User
                                                                                                              • Mar 2011
                                                                                                              • 220
                                                                                                              #28
                                                                                                              Thanks for the replies, guys. I think I might add another one month non-recurring option that's a little more expensive just like how met-art and some other sites are doing. It's worth a try.

                                                                                                                Comment

                                                                                                                • altmman
                                                                                                                  Confirmed User
                                                                                                                  • Jan 2015
                                                                                                                  • 468
                                                                                                                  #29
                                                                                                                  Happens to me a lot. I'd say if I sell 5 memberships, 3 will cancel the auto rebill. And I'm charging the lowest monthly fee CCBill will allow.

                                                                                                                    Comment

                                                                                                                    • epitome
                                                                                                                      So Fucking Lame
                                                                                                                      • Jun 2009
                                                                                                                      • 12156
                                                                                                                      #30
                                                                                                                      Originally posted by Jman
                                                                                                                      Yup and that is why you mail your ex members with a welcome back discount offer ;) If you got Nats 4.1 you can let 3xpromo.com do it for you ;)
                                                                                                                      Anyone not already doing that has no business running a paysite.

                                                                                                                        Comment

                                                                                                                        • epitome
                                                                                                                          So Fucking Lame
                                                                                                                          • Jun 2009
                                                                                                                          • 12156
                                                                                                                          #31
                                                                                                                          Originally posted by altmman
                                                                                                                          Happens to me a lot. I'd say if I sell 5 memberships, 3 will cancel the auto rebill. And I'm charging the lowest monthly fee CCBill will allow.
                                                                                                                          Ah, no wonder. By charging so little you're practically screaming "my site has no value."

                                                                                                                            Comment

                                                                                                                            • altmman
                                                                                                                              Confirmed User
                                                                                                                              • Jan 2015
                                                                                                                              • 468
                                                                                                                              #32
                                                                                                                              Originally posted by epitome
                                                                                                                              Ah, no wonder. By charging so little you're practically screaming "my site has no value."
                                                                                                                              Or im appealing to people who say "Im not paying $14.95, fuck this. If I search for a few minutes I can find this video or a better one somewhere for free".
                                                                                                                              Thats reality in 2015

                                                                                                                                Comment

                                                                                                                                • Struggle4Bucks
                                                                                                                                  Sieg Hi!
                                                                                                                                  • May 2011
                                                                                                                                  • 3615
                                                                                                                                  #33
                                                                                                                                  Originally posted by kadudu
                                                                                                                                  Thanks for the replies, guys. I think I might add another one month non-recurring option that's a little more expensive just like how met-art and some other sites are doing. It's worth a try.
                                                                                                                                  I once had a monthly recurring membership and a more expensive 1 month non-recurring membership. A lot of people chose the non-recurring option. I deleted the 1 month non-recurring; it doubled rebills within months so was absolutely worth deleting the non-recurring 1 month option. I did add a non-recurring 3 month option for the price of 2 months. People who really really don't want a recurring membership can purchase that option. That worked out pretty well too...
                                                                                                                                  Half troll half amazing!

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                                                                                                                                    • CaptainHowdy
                                                                                                                                      Too lazy to set a custom title
                                                                                                                                      • Dec 2004
                                                                                                                                      • 94735
                                                                                                                                      #34
                                                                                                                                      Yes and no.

                                                                                                                                        Comment

                                                                                                                                        • fappingJack
                                                                                                                                          So Fucking Banned
                                                                                                                                          • Dec 2014
                                                                                                                                          • 2172
                                                                                                                                          #35
                                                                                                                                          depends on them.

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