Amazon to conquer food delivery market?

Aside from the disabled and people who just hate grocery shopping, I don't see this concept ever taking off. I think they would have to sell the food (including delivery) for less than the grocery store for it to spark widespread interest.


edit: Guess this is for restaurant delivery. Not sure how they could do it differently than the competition. I think Amazon is going to be throwing a lot of shit on the wall in the coming few years and hoping something sticks.

Grocery shopping online has really taken off in the UK - All the major supermarkets do it and one company (Ocado) is delivery only and giving the brick and mortar companies a run for their money...

I haven't been in a supermarket for over a year - It's cheaper and stress free - I heart Ocado.....

They can afford buying such huge volumes that they'll likely get incredible prices, when buying the groceries in bulk. I don't see many chains being able to pull that, except maybe Wal-Mart?

I don't think it matters whether they do it differently or not. Amazon is a VERY strong brand and they'll likely get a decent chunk of the market right away. That market share will only keep growing as it gets rolled out to more cities and eventually on a national level. Think Starbucks putting tons of mom-and-pop cafés out of business, the same will happen when Amazon enters that market. The only ones that could possibly compete with that are McDonald's and (perhaps) Starbucks, if they go into the delivery market.

The only way other delivery services will survive, once a giant like this moves in on their turf, is if they stay very niched.

I've only ordered groceries for delivery once. I had been sick as a dog with a persistent flu for over a week, and the fridge kept getting emptier and emptier. So as I was still stuck in bed with a fever, I picked up my laptop and placed an order. They were slightly pricier than the shop I usually buy at, but considering the state I was in, it was worth every penny.

Ocado price match Tesco - There have been a lot of improvements - The first thing I see when I log in is a list of the things I order regularly and if they are on offer they are at the beginning - The site is amazing - It's all Waitrose stuff BTW...

They send an email and tell you what you saved over Tesco - The last one was a saving of £12 on a shop of £80.....

They have some sort of £20 off your first shop offer as well - PM me and I will send you a voucher and I will get $20 as well I think - I will owe you a pint...

Right. But considering the fact that I don't live in a big city, my choices were fairly limited.

True - There are some advantages to living in central London...

That's awesome. Ho will be to call them to order something to eat? Hahaha)