Selling a website: How to determine a price?

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  • CHMOD
    Confirmed User
    • Jun 2003
    • 1697
    #16
    Thank you very much everyone for your inputs!
    I have no idea of the current running cost. I think that it is very very few money/month for the server.

    I will send her this thread and she (or I) will contact you if there is anything.
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      • Paul
        Confirmed User
        • Nov 2002
        • 2637
        #17
        Originally posted by seeric
        Assets, equity, and cash flow.

        35% decrease in revenue in 2013
        50% decrease in revenue over 2013 with 29 days left in this year.
        Giving the benefit of the doubt that 20k will be made in 2014 EOY, you've dropped revenue nearly 68% in total in just 2 calendar years.

        The valuation is about cash flow, since any assets (mostly content), is already more than likely 2 years old and aging in the best case scenario.

        It doesn't appear that the traffic is enough, or of the quality to keep the revenue stream steady, or the content is not compelling, unique, and has interest to make sales.

        It's all about cash flow. People don't buy potential, they buy assets, cash flow, and equity. If the trend that has happened so far in the last two years continues, this business makes less than 5000 dollars next year, and 2K the year beyond in 2016.

        This is a fire sale.

        This!

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          • iSpyCams
            Amateur Gynecologist
            • May 2009
            • 4436
            #18
            As a general rule, if selling I would ask for 12 months revenue and settle for 6. But I've never been inclined to sell a business that was earning money unless I felt the handwriting was on the wall somehow.

            If buying I would offer 3-4 months revenue and go up to 8 if the seller is not easy to deal with. Any more than that and its easier and less risky to build my own.
            - As soon as I think up a good sig it's going here.

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              • Denny
                Too lazy to set a custom title
                • Feb 2005
                • 17387
                #19
                5-8 times monthly revenue.

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                  • Ramster
                    Confirmed User
                    • Jul 2002
                    • 1447
                    #20
                    I always LAUGH when people say 3 months income. The guy can just keep the site and get that income within 3 months, it's not like it's take a year to get your 3 months income lol. Even 5-6 months isn't worth selling unless you know the site will continue to die fast And you simply need the cash.
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                      • Sid70
                        Downshifter
                        • Dec 2002
                        • 16413
                        #21
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                          • The Porn Nerd
                            Living The Dream
                            • Jun 2009
                            • 19784
                            #22
                            Originally posted by pompousjohn
                            As a general rule, if selling I would ask for 12 months revenue and settle for 6. But I've never been inclined to sell a business that was earning money unless I felt the handwriting was on the wall somehow.

                            If buying I would offer 3-4 months revenue and go up to 8 if the seller is not easy to deal with. Any more than that and its easier and less risky to build my own.
                            This. Any experienced Webmaster will look at the site, the cash flow, the potential (traffic, etc) and decide if it's a money-maker (even a small one) and enough trouble to acquire. If not, he can build his own. Buy some old content for much cheaper than this couple is willing to sell for and build your own site. This site has to beat that possibility or it's not worth it IMO.
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