How to Calculate Sale Price for Multi-Site Network

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  • srockhard
    Retired
    • Jul 2011
    • 1978
    #1

    How to Calculate Sale Price for Multi-Site Network

    Hypothetically speaking how do you valuate and sell partner paysites to another webmaster? For instance solo model sites where the model provides the content and there is revenue split 60/40 in model favor.

    Lets pretend there were 5 sites in the network with 400+ active members and about $7500/month total revenue and growing every month.

    What is the valuation? Is it possible to sell? Would anyone buy?
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    • AmeliaG
      Too lazy to set a custom title
      • Jan 2003
      • 10671
      #2
      Originally posted by srockhard
      Hypothetically speaking how do you valuate and sell partner paysites to another webmaster? For instance solo model sites where the model provides the content and there is revenue split 60/40 in model favor.

      Lets pretend there were 5 sites in the network with 400+ active members and about $7500/month total revenue and growing every month.

      What is the valuation? Is it possible to sell? Would anyone buy?

      Depends a bit on how much of that is rebills, where new sales are coming from, and how often the models are contributing content and how special they are and whether the models are good with a sale, as model relationships would be one of the major assets for ongoing revenue. Most buyers will factor in how much synergy the sites being sold have with their existing properties. For example, I would be more motivated to buy a network with goth girls because that would be a good fit for SpookyCash. Then, is revenue trending up or down. And, of course, how much is net versus gross e.g. how much ongoing expenditure is required to achieve revenue?
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        • arock10
          Confirmed User
          • Jan 2006
          • 6217
          #3
          Originally posted by srockhard
          Hypothetically speaking how do you valuate and sell partner paysites to another webmaster? For instance solo model sites where the model provides the content and there is revenue split 60/40 in model favor.

          Lets pretend there were 5 sites in the network with 400+ active members and about $7500/month total revenue and growing every month.

          What is the valuation? Is it possible to sell? Would anyone buy?
          Just going off simplistic numbers (7500 - (random expenses)) * .4 * 6-12 months = an underwhelming number. Yeah it has value but also at least 5 complications
          Sup

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            • AdultB2B
              Adult Site Broker
              • Apr 2007
              • 1507
              #4
              The answer really depends on many factors. Too many to list here.

              If you want some help on this contact me HERE at Adult Site Broker and I'll be glad to guide you.

              Bruce
              Adult Site Broker - The Ethical Broker
              ASB Cash
              Adult Site Broker Talk

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