Very strange statistic regarding US car sales

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  • mineistaken
    See signature :)
    • Apr 2007
    • 29656
    #1

    Very strange statistic regarding US car sales

    I was just reading this article:
    http://www.businessweek.com/articles...ng-down-market

    Audi A3 - $29K
    MB CLA - $30K

    Now almost everyone (especially, at least European guys) would think - why would anyone buy A3 if for the same price you can get a CLA?

    Yet:

    In its first three months the model outsold the Mercedes CLA coupe almost two to one, according to auto researcher Autodata.
    Even if sales were equal I would find it very strange, yet it is even 2:1. To be fair, those three months were launch months of A3 and CLA was already "not that new", but still...
    Last edited by mineistaken; 09-30-2014, 11:22 AM.
    Tags: None
    • mikesouth
      Confirmed User
      • Jun 2003
      • 6334
      #2
      Advertising, targeted markets...marketing 101
      Mike South

      It's No wonder I took up drugs and alcohol, it's the only way I could dumb myself down enough to cope with the morons in this biz.

        Comment

        • dyna mo
          just a fucking jerk
          • Dec 2008
          • 68184
          #3
          3 reasons listed in the article for that -

          Yaymadjian, for example, said the $30,000 CLA “felt like I was in a Honda.”

          “CLA was the only game in town for a while, and now there’s something to compare it to,”

          Mercedes has low inventory of the CLA, which has pushed the sales rate down.

            Comment

            • dyna mo
              just a fucking jerk
              • Dec 2008
              • 68184
              #4
              the final price point also contributes:

              Audi has taken a different approach than Mercedes to the entry-level market, giving the A3 a sunroof and leather seats. On the CLA, a solid roof and faux-leather seats are standard features. The A3 sold for an average price of about $32,530 in June, according to Edmunds.com, compared with $38,571 for the CLA

              that's an ~18% higher price.

                Comment

                • Roald
                  SecretFriends.com
                  • May 2001
                  • 27910
                  #5
                  Originally posted by mineistaken
                  I was just reading this article:
                  http://www.businessweek.com/articles...ng-down-market

                  Audi A3 - $29K
                  MB CLA - $30K

                  Now almost everyone (especially, at least European guys) would think - why would anyone buy A3 if for the same price you can get a CLA?

                  Yet:



                  Even if sales were equal I would find it very strange, yet it is even 2:1. To be fair, those three months were launch months of A3 and CLA was already "not that new", but still...
                  I took the Audi A3 over the Mercedes (A class not CLA) myself. Comparible car but just felt better with the Audi.

                  BTW these US car prizes are nuts compared to Holland. Had to pay just under $50k for my A3(!)


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                    Comment

                    • NatalieK
                      Natalie K
                      • Apr 2010
                      • 20106
                      #6
                      Originally posted by dyna mo
                      3 reasons listed in the article for that -

                      Yaymadjian, for example, said the $30,000 CLA ?felt like I was in a Honda.?

                      ?CLA was the only game in town for a while, and now there?s something to compare it to,?

                      Mercedes has low inventory of the CLA, which has pushed the sales rate down.
                      Audi are a great car, I can understand the higher sales than on the Mercedes
                      My official site Custom vids Make money & get into the businessFirst time girls
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                        • _Richard_
                          Too lazy to set a custom title
                          • Oct 2006
                          • 30991
                          #7
                          Originally posted by mikesouth
                          Advertising, targeted markets...marketing 101
                          id buy the audi long before the MB

                            Comment

                            • dyna mo
                              just a fucking jerk
                              • Dec 2008
                              • 68184
                              #8
                              Originally posted by mikesouth
                              Advertising, targeted markets...marketing 101
                              how does this apply here?

                                Comment

                                • Rochard
                                  Jägermeister Test Pilot
                                  • Dec 2001
                                  • 75733
                                  #9
                                  BMW and MB used to be a status symbol. Now... Not so much. The trend these days seems to towards leasing cars and any jackass can lease an MB. (A quick search turns up you can lease an MB for $320 a month.)

                                  And I don't think the average BMW or MB is any nicer than any other car.
                                  Herschel Savage
                                  Brooklyn, NY

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