Future of my business may depend on this...

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  • suesheboy
    Confirmed User
    • Nov 2002
    • 5211

    #1

    Business Future of my business may depend on this...

    The majority of my business is main stream “free sites”. While affiliate revenue was what drove it followed by Adsense and finally paid advertising, this is all no longer the case.

    Quite simply affiliate revenue from highly targeted niche traffic has dried up to almost zero, and Adsence revenue is less than a 1/3rd of what it was when I had less than half the traffic than I do now.

    Paid ads are holding their own. Trying to find salespersons locally that will knock on doors for a 25% cut of advertising sales revenue has been impossible. Raising commission to 30% had no effect.

    Here is my question, with all the new ad blocking users and the fact that the new IOS will allow adblocking, on websites I see what looks like a nail in the coffin for many sites.

    I want to create my ad system for my network of existing sites and see if there is a way to beat the blocking software before I roll out a new highly managed system of ads including E-coupons I can control.

    What ways are there that any of you have found that beat the ad blocking software on sites?

    I know this may be a cat and mouse game (which I really do not want to fight) and although I will be expanding my “native ads”, I am hoping there is a simple way I can offer specials and discounts in a banner style ad everyday that people can see and buy through.

    (edit: I have already poked around the internet and don't see a good set of recent rules as to what you can do. I need real life experience from some of you that have "beat the system".)
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  • BlackCrayon
    Too lazy to set a custom title
    • Jun 2003
    • 19634

    #2
    what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.
    you don't know you're wearing a leash if you sit by the peg all day..

    Comment

    • Goethe
      So Fuckin' Bored
      • Nov 2014
      • 1101

      #3
      text links. Make content interesting and put in a simple text link.
      yes

      Comment

      • suesheboy
        Confirmed User
        • Nov 2002
        • 5211

        #4
        Originally posted by BlackCrayon
        what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.
        "41% of American internet users aged between 18 and 29 used adblocking software, rising to 54% when only young men are counted."

        Forbes says "PageFair says that 22.7% of web surfers are blocking ads. Looking at a smaller subset of sites for the past 4 months, the company says that the use of ad blocking is growing at a rate of 43% per year."

        Ad Blockers Could Cost the Industry Billions a Year as Users Revolt Against Video | Adweek

        (I am just surprised by the numbers as you are I am sure)
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        • suesheboy
          Confirmed User
          • Nov 2002
          • 5211

          #5
          Originally posted by Goethe
          text links. Make content interesting and put in a simple text link.
          Sure I have been doing this, but with some visitors hitting the same page 3 or 4 times a day looking for updates, a buried text link is lost.

          I do have "directory listing pages" with text links but I found just making as CSS Button really increased click throughs. A graphic of a kid rolling a roller coaster will do way better than a text link to draw the eye.
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          • blackmonsters
            Making PHP work
            • Nov 2002
            • 21062

            #6
            Originally posted by BlackCrayon
            what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.
            Yep, I'm immune and youtube helped me get there.
            I spend the first few seconds of a video clicking off the ad banner and rewinding so
            I can see that part of the video without obstruction.

            I actually look at the right side panel ads and have clicked a few that were interesting.
            I don't even try to read the banner overlaid on the video.
            Good luck.



            Comment

            • _Richard_
              Too lazy to set a custom title
              • Oct 2006
              • 30989

              #7
              Originally posted by BlackCrayon
              what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.
              10-30% depending on the 'tech knowledge' of the audience.. so sites for video games etc would be 25-30%, and then downhill from there. This was info from about a year ago however

              Comment

              • Goethe
                So Fuckin' Bored
                • Nov 2014
                • 1101

                #8
                Originally posted by blackmonsters
                Yep, I'm immune and youtube helped me get there.
                I spend the first few seconds of a video clicking off the ad banner and rewinding so
                I can see that part of the video without obstruction.

                I actually look at the right side panel ads and have clicked a few that were interesting.
                I don't even try to read the banner overlaid on the video.
                I've been reading about YouTube "Premium" for a while now. Does AdBlocker remove the ads from their vids? If so, no need to subscribe to premium?
                yes

                Comment

                • Va2k
                  I’m still alive barley.
                  • Oct 2001
                  • 10060

                  #9
                  Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. *shrugs*

                  Comment

                  • PAR
                    Confirmed User
                    • May 2005
                    • 1835

                    #10
                    There are ways to tell if a user is running adblock...
                    There are also ways to recover and still show ads.

                    Testing on recovering ads resulted in an increase in ad impression, but this did not result in more people clicking the ads so it hurt the CTR, reducing the value of the ad zone.

                    Comment

                    • PAR
                      Confirmed User
                      • May 2005
                      • 1835

                      #11
                      Originally posted by Va2k
                      Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. *shrugs*

                      Doing this adds more than just updating the website with ads,
                      It also removed the use of ad networks to sell the ads etc...
                      Increasing the run cost of the site and possibly lowering the revenue..

                      An alternative solution that allows you to load your ad as normal to the ad networks would be to do something like...

                      Add some JS code to your site..
                      Using a known blocked URL to load a pixel (or really anything that you know will be blocked that you can check)..
                      Have the JS check to see if the the pixel is on the page..

                      If it sees the pixel no ad block so it doesn't need to do anything..

                      If it does not see it then have the JS code replace the ads zone that would have loaded the ad networks code, with locally hosted ads that are not blocked.

                      Note that your locally hosted ads may in time get blocked so this will need to be checked...
                      Simple enough download ad blocked and from time to time check your site with it on..

                      Comment

                      • suesheboy
                        Confirmed User
                        • Nov 2002
                        • 5211

                        #12
                        Originally posted by Va2k
                        Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. *shrugs*
                        What do you mean by this?

                        Right now I use PHP inclusion of an ad "file". Want to switch it over to a more intelligent MYSQL/PHP system deployed over a few sites. I will make sure none of the images etc are in folders or images have the word "ad" or "banner" in the url or tags.

                        May I assume that adblocker only see the html as if you looked a the source through the browser?
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                        • suesheboy
                          Confirmed User
                          • Nov 2002
                          • 5211

                          #13
                          Originally posted by PAR
                          ...with locally hosted ads that are not blocked.

                          Note that your locally hosted ads may in time get blocked so this will need to be checked...
                          Simple enough download ad blocked and from time to time check your site with it on..
                          Wow this is a huge revelation.

                          Are you saying any ads I create on the fly with php/mysql and serve won't get blocked yet?

                          (this would be a huge upside for my clients where I want to add "specials" or "packages" etc)
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                          • ctggls
                            Confirmed User
                            • Aug 2012
                            • 898

                            #14
                            Usually ad blockers block iframes and javascrips. Images with links on them (banners) are not blocked. I have a php script that is not blocked by AdBlock.

                            On the other hand , because of lost money,web browers could simply remove the adblockers extenstions...

                            Comment

                            • Barry-xlovecam
                              It's 42
                              • Jun 2010
                              • 18083

                              #15
                              First party content is not blocked (usually) that is local hosted ad creatives, banners, videos, similar ...

                              The problem is the click-out URL domain or structure, e.g.; /ad/, &aid=333, track=3456 etc.

                              Comment

                              • ctggls
                                Confirmed User
                                • Aug 2012
                                • 898

                                #16
                                This Sourcepoint Ad Block Stopping Software Already in the Works | BGR

                                ?It?s blackmail. It?s extortion. It?s not fair,? the former Google worker said about the practice of some ad blockers when it comes to charging media companies hundreds of thousands of dollars a year to whitelist their ads.

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                                • mineistaken
                                  See signature :)
                                  • Apr 2007
                                  • 29656

                                  #17
                                  use hardcoded banners?

                                  Comment

                                  • suesheboy
                                    Confirmed User
                                    • Nov 2002
                                    • 5211

                                    #18
                                    Originally posted by Barry-xlovecam
                                    First party content is not blocked (usually) that is local hosted ad creatives, banners, videos, similar ...

                                    The problem is the click-out URL domain or structure, e.g.; /ad/, &aid=333, track=3456 etc.
                                    Great news.

                                    So I want my ad network adds to use a url structure on mysite.com to be like this mysite.com/r32 and in .htaccess:
                                    Redirect permanent /r32 https://www.mysponser.com/myrefer.html?othershit=here

                                    Seems to me this concept will solve my problems with the adblocker as well and have the DB maintaining the links, images and urls I am in good shape. I can even count the redirects made to have an idea if my clicks at the other end are being shaved or not.
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                                    • Tom_PM
                                      Porn Meister
                                      • Feb 2005
                                      • 16443

                                      #19
                                      I have adblock plus on my old slow laptop which can barely navigate a modern page if I let all the ads remain.

                                      On sites that detect it, they usually just ask you to please disable it. Homebrewtalk forum site replaces it's banners (usually in a rotation scheme) with images of sad old ladies and puppies with words like "please disable adblock plus on this domain". It's kind of funny so I disabled it because they are mild and not flash-heavy compared to most modern sites.

                                      On YouTube, all of the in-video and banner ads are completely blocked NP.

                                      It's a well behaved add-on in my experience so just grab it and turn it on and off at will to see the differences.
                                      43-922-863 Shut up and play your guitar.

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