Cosmetics giant L'Oreal has severed ties with the Belgian World Cup fan who won a modelling contract after being spotted in the crowd after it emerged she is a fan of big game hunting.
Axelle Despiegelaere, 17, caught the world's attention after being photographed cheering on her national team in the Group H match against Russia - with the image widely shared online.
But L'Oreal has confirmed that the modelling contract it awarded her as a result of her new-found fame has already been cancelled after a photo emerged of the teenager posing with a rifle and a dead animal in Africa.
Axelle Despiegelaere, 17, caught the world's attention after being photographed cheering on her national team in the Group H match against Russia - with the image widely shared online.
But L'Oreal has confirmed that the modelling contract it awarded her as a result of her new-found fame has already been cancelled after a photo emerged of the teenager posing with a rifle and a dead animal in Africa.
As a result of her appearance during the World Cup, Despiegelaere landed a contract to star in a L?Oréal Professionnel Belgique social media campaign, including a 'hair tutorial' video.
But within days of the announcement it emerged she is a fan of big game hunting, with a photograph her Facebook page showing her posing with a rifle and the bloodied corpse of a large Gemsbok antelope.
The image was reportedly accompanied with the caption: 'Hunting is not a matter of life or death. It's much more important than that.'
Now L'Oreal - which is keen to promote itself as sympathetic to animal welfare concerns - has decided to end its association with Despiegelaer.
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